Haman Group, one of The Largest Inbound Tour Operators in Scandinavia, Selects Flywire as its Exclusive International Payments Partner
Flywire (FLYW) has been selected as the exclusive international payments partner for Haman Group, one of Scandinavia's largest inbound tour operators. The partnership focuses on two of Haman's leading brands: Authentic Scandinavia and Authentic Europe.
The collaboration aims to modernize Haman Group's payment infrastructure, replacing their legacy system that previously caused inefficiencies and transparency issues. Key improvements include:
- Integration with Haman's booking system for streamlined payment processing and reconciliation
- Automated payment reminders and digitized processes
- Local currency payment options with competitive exchange rates
- 24/7 live support for travelers
Haman Group, with over 60 years of experience in creating travel experiences across Scandinavia and Europe, operates through five travel brands and offers services for travel agencies, groups, and independent travelers.
Flywire (FLYW) è stato selezionato come partner esclusivo per i pagamenti internazionali per Haman Group, uno dei più grandi operatori turistici inbound della Scandinavia. La partnership si concentra su due dei principali marchi di Haman: Authentic Scandinavia e Authentic Europe.
La collaborazione mira a modernizzare l'infrastruttura di pagamento di Haman Group, sostituendo il loro sistema legacy che in precedenza causava inefficienze e problemi di trasparenza. I principali miglioramenti includono:
- Integrazione con il sistema di prenotazione di Haman per un'elaborazione e riconciliazione dei pagamenti semplificata
- Promemoria di pagamento automatici e processi digitalizzati
- Opzioni di pagamento in valuta locale con tassi di cambio competitivi
- Supporto attivo 24/7 per i viaggiatori
Haman Group, con oltre 60 anni di esperienza nella creazione di esperienze di viaggio in Scandinavia e in Europa, opera attraverso cinque marchi di viaggio e offre servizi per agenzie di viaggio, gruppi e viaggiatori indipendenti.
Flywire (FLYW) ha sido seleccionado como el socio exclusivo para pagos internacionales de Haman Group, uno de los operadores turísticos receptivos más grandes de Escandinavia. La asociación se centra en dos de las principales marcas de Haman: Authentic Scandinavia y Authentic Europe.
La colaboración tiene como objetivo modernizar la infraestructura de pagos de Haman Group, reemplazando su sistema heredado que anteriormente causaba ineficiencias y problemas de transparencia. Las mejoras clave incluyen:
- Integración con el sistema de reservas de Haman para un procesamiento y conciliación de pagos más eficientes
- Recordatorios de pago automáticos y procesos digitalizados
- Opciones de pago en moneda local con tasas de cambio competitivas
- Soporte en vivo 24/7 para los viajeros
Haman Group, con más de 60 años de experiencia en la creación de experiencias de viaje en Escandinavia y Europa, opera a través de cinco marcas de viaje y ofrece servicios para agencias de viajes, grupos y viajeros independientes.
플라이와이어 (FLYW)는 스칸디나비아 최대의 인바운드 여행사 중 하나인 하만 그룹의 독점 국제 결제 파트너로 선정되었습니다. 이 파트너십은 하만의 두 주요 브랜드인 Authentic Scandinavia와 Authentic Europe에 중점을 둡니다.
협업의 목표는 하만 그룹의 결제 인프라를 현대화하여 이전에 비효율성과 투명성 문제를 일으킨 레거시 시스템을 교체하는 것입니다. 주요 개선 사항은 다음과 같습니다:
- 하만의 예약 시스템과의 통합으로 결제 처리 및 조정 간소화
- 자동 결제 알림 및 디지털화된 프로세스
- 경쟁력 있는 환율로 현지 통화 결제 옵션 제공
- 여행자를 위한 24/7 실시간 지원
하만 그룹은 스칸디나비아와 유럽 전역에서 여행 경험을 창출한 60년 이상의 경험을 가지고 있으며, 다섯 개의 여행 브랜드를 통해 운영되고 여행사, 그룹 및 독립 여행자에게 서비스를 제공합니다.
Flywire (FLYW) a été sélectionné comme partenaire exclusif pour les paiements internationaux de Haman Group, l'un des plus grands opérateurs de tourisme réceptif en Scandinavie. Le partenariat se concentre sur deux des principales marques de Haman : Authentic Scandinavia et Authentic Europe.
La collaboration vise à moderniser l'infrastructure de paiement de Haman Group, en remplaçant leur système hérité qui causait auparavant des inefficacités et des problèmes de transparence. Les principales améliorations comprennent :
- Intégration avec le système de réservation de Haman pour un traitement et une réconciliation des paiements simplifiés
- Rappels de paiement automatisés et processus numérisés
- Options de paiement en monnaie locale avec des taux de change compétitifs
- Support en direct 24/7 pour les voyageurs
Haman Group, avec plus de 60 ans d'expérience dans la création d'expériences de voyage à travers la Scandinavie et l'Europe, opère à travers cinq marques de voyage et offre des services pour les agences de voyage, les groupes et les voyageurs indépendants.
Flywire (FLYW) wurde als exklusiver internationaler Zahlungspartner für Haman Group ausgewählt, einen der größten Incoming-Reiseveranstalter Skandinaviens. Die Partnerschaft konzentriert sich auf zwei der führenden Marken von Haman: Authentic Scandinavia und Authentic Europe.
Die Zusammenarbeit zielt darauf ab, die Zahlungsinfrastruktur der Haman Group zu modernisieren, indem das veraltete System ersetzt wird, das zuvor Ineffizienzen und Transparenzprobleme verursacht hat. Wesentliche Verbesserungen umfassen:
- Integration mit dem Buchungssystem von Haman für einen reibungsloseren Zahlungsprozess und eine einfachere Abrechnung
- Automatisierte Zahlungserinnerungen und digitalisierte Prozesse
- Optionen für Zahlungen in lokaler Währung mit wettbewerbsfähigen Wechselkursen
- 24/7 Live-Support für Reisende
Haman Group, die über 60 Jahre Erfahrung in der Schaffung von Reiseerlebnissen in Skandinavien und Europa verfügt, operiert mit fünf Reise-Marken und bietet Dienstleistungen für Reisebüros, Gruppen und unabhängige Reisende an.
- Integration with existing booking system streamlines operations
- Automated payment processing reduces manual work and operational costs
- Expansion into Scandinavian market through major tour operator partnership
- New revenue stream from processing international payments for large tour operator
- Implementation costs and resources required for system integration
- Exclusive partnership limits flexibility for other payment solutions
Insights
This partnership represents a strategic client acquisition for Flywire in the travel sector, strengthening its position in the Scandinavian market. Haman Group's selection of Flywire as its exclusive international payments partner for two major brands indicates solid competitive positioning against other payment processors.
The deal addresses specific operational inefficiencies in Haman's legacy payment system - notably manual invoicing, fee visibility, and surprise FX charges - all pain points that resonate across the travel industry. By integrating directly with Haman's booking system, Flywire creates a stickier relationship that enhances retention probability while potentially improving take rates through FX services.
From a revenue perspective, while financial terms aren't disclosed, this partnership has multiple value drivers: transaction volume from Haman's international clientele, currency conversion fees, and system integration services. The exclusive nature suggests a multi-year commitment, providing recurring revenue stability.
Strategically, this win demonstrates Flywire's continued vertical expansion in travel, complementing its strong presence in education and healthcare payments. The partnership also provides Flywire with greater geographic diversification by expanding its Scandinavian footprint - a region known for high digital payment adoption and significant tourism flows.
This partnership addresses critical friction points in tourism payments that directly impact both operator profitability and guest satisfaction. Haman Group's previous reliance on manual invoicing and payment options created operational inefficiencies while negatively affecting the customer journey from the earliest touchpoints.
For travel operators like Haman - with five distinct travel brands and 60+ years of industry presence - payment processing represents a significant operational burden, particularly when serving international customers across multiple currencies. By automating currency conversion and offering localized payment methods, Flywire removes payment barriers that typically slow booking conversions.
The integration with Haman's booking system is particularly valuable, as reconciliation challenges are among the most resource-intensive back-office functions for tour operators. Automated payment reminders and digitized processes reduce administrative overhead while minimizing revenue leakage from failed payments.
For context, inbound Scandinavian tourism is a substantial market. The region attracts premium travelers with higher average transaction values, making payment efficiency even more critical. Haman's specific mention of gaining "operational efficiencies" signals this partnership will likely drive measurable cost reductions while improving the customer experience - a winning combination that could lead to expanded relationships with other European tour operators facing similar challenges.
Flywire delivers streamlined, secure payment experiences for Authentic Scandinavia and Authentic Europe, two of the Haman Group’s leading travel brands
Flywire integrates with Haman Group’s booking system to streamline payment processing and reconciliation for Haman’s businesses and international guests
BOSTON, March 18, 2025 (GLOBE NEWSWIRE) -- Today, Haman Group – one of the largest inbound tour operators in Scandinavia, announced it has selected Flywire Corporation (Nasdaq: FLYW), a global payments enablement and software company, as the exclusive international payments partner for two of the Haman Group’s leading brands, Authentic Scandinavia and Authentic Europe. The partnership will enhance the payment experience for Haman Group’s growing international clientele and provide seamless integration into the company’s booking system for efficient payment processing and reconciliation.
Recognized as one of the most innovative and respected travel brands in Scandinavia, Haman Group offers a wide range of services for travel agencies, groups and independent travelers. From personalised itineraries and specially curated tours to guaranteed departures, Haman is backed by more than 60 years of experience in creating unforgettable trips to Scandinavia and Europe and is supported by its five travel brands including Haman Scandinavia, Cities+Tours, Terra Nova Scandinavia, Authentic Scandinavia, and Authentic Europe.
Prior to Flywire, Haman Group relied on a legacy payments system which created inefficiencies for the organization and guests alike. For example, manual invoicing didn’t provide clients with enough visibility into additional fees, and additional charges due to FX rates and fees sometimes surprised travelers when they got their bank or credit card statements.
Seeking to overhaul the payments process for their international guests, Haman Group selected Flywire for a few key reasons:
- Integrated with bookings system: Processing and reconciling payments has been streamlined because Flywire is integrated with Haman Group’s booking system. Payment reminders are sent automatically, and all payment processes are digitized.
- Elevated guest experience: Flywire provides choice, convenience, and support. Haman Group’s guests pay in their local currency, with competitive exchange rates, and have access to 24x7 live support. Travelers are also confident their payments are secure.
- Diverse payment options: Flywire automates the currency conversion, and the company receives
100% of their payments in the currency of their choice.
“At Haman Group, our focus is on providing our guests with once in a lifetime travel experiences,” said Trude Sivertsen, director of sales and operations at Authentic Scandinavia. “And we know that these experiences start at the very first interactions with our guests, including their very first payment experiences. We feel confident that Flywire is the optimal extension of our brand, offering our guests flexible, localized payment options, and ensuring their booking and payment experience is effortless and secure. And as a critical benefit, we can optimize our internal processes, giving us more time to focus on crafting even more memorable travel experiences.”
“We are honored to partner with The Haman Group and deliver exceptional payment experiences for their growing footprint of travel businesses,” said Colin Smyth, SVP and GM, Travel. “With Flywire, Haman Group can both meet the needs of their clients, and gain a number of operational efficiencies to help them focus on running their organization. And given Haman Group’s extensive reach throughout Scandinavia, Flywire is thrilled to scale our capabilities across the region.”
About Flywire
Flywire is a global payments enablement and software company. We combine our proprietary global payments network, next-gen payments platform and vertical-specific software to deliver the most important and complex payments for our clients and their customers.
Flywire leverages its vertical-specific software and payments technology to deeply embed within the existing A/R workflows for its clients across the education, healthcare and travel vertical markets, as well as in key B2B industries. Flywire also integrates with leading ERP systems, such as NetSuite, so organizations can optimize the payment experience for their customers while eliminating operational challenges.
Flywire supports more than 4,500 clients with diverse payment methods in more than 140 currencies across more than 240 countries and territories around the world. The company is headquartered in Boston, MA, USA with global offices. For more information, visit www.flywire.com. Follow Flywire on X , LinkedIn and Facebook.
About Haman Group
Haman Group (est. 1964) offers a wide range of services for travel agencies, groups and independent travellers. From personalised itineraries and specially curated tours to guaranteed departures, we have over 50 years of experience in creating unforgettable trips to Scandinavia and Europe.
The following five companies are part of Haman Group: Haman Scandinavia, Authentic Scandinavia, Authentic Europe, Terra Nova Scandinavia and Cities+Tours. Our colleagues are spread across five different offices. Our main offices are situated in Oslo and in Stockholm, and we also operate field offices in Tromsø, Gothenburg, Ramlösa and Cologne.
Media Contact
Sarah King
Media@Flywire.com
Investor Relations Contact
Masha Kahn
IR@Flywire.com
Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding Flywire’s expectations regarding the benefits of its travel clients and business, Flywire’s business strategy and plans, market growth and trends. Flywire intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by terms such as, but not limited to, “believe,” “may,” “will,” “potentially,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “would,” “project,” “target,” “plan,” “expect,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. Such forward-looking statements are based upon current expectations that involve risks, changes in circumstances, assumptions, and uncertainties. Important factors that could cause actual results to differ materially from those reflected in Flywire's forward-looking statements include, among others, the factors that are described in the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections of Flywire's Annual Report on Form 10-K for the year ended December 31, 2024, which is on file with the Securities and Exchange Commission (SEC) and available on the SEC's website at https://www.sec.gov/. The information in this release is provided only as of the date of this release, and Flywire undertakes no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
FAQ
What benefits does the Flywire (FLYW) partnership bring to Haman Group's payment system?
How will the Flywire (FLYW) integration affect Haman Group's operational efficiency?
What payment issues did Haman Group face before implementing Flywire (FLYW)?
Which Haman Group brands will utilize Flywire's (FLYW) payment services?
