Flow Beverage Corp. to Sponsor the Toronto International Film Festival®

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) has announced a sponsorship agreement with the Toronto International Film Festival (TIFF) for 2024 and 2025, becoming the exclusive hydration partner for still and sparkling water categories. The 49th TIFF, taking place from September 5 to 15, 2024, is expected to attract over 650,000 attendees.

Flow will launch its new Sparkling Mineral Spring Water at TIFF in August 2024, available in 300ml aluminum bottles with 75% recycled content. The water will come in OG and three flavors: Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. To celebrate, Flow is running an e-commerce pre-order contest offering VIP TIFF screening experiences as prizes.

Positive

• Exclusive hydration partnership with TIFF for 2024 and 2025 festivals
• Launch of new Sparkling Mineral Spring Water product line
• Exposure to over 650,000 TIFF attendees, 82% from Flow's important Greater Toronto Area market
• Innovative packaging using 75% recycled aluminum

Negative

• None.

• Flow is now the exclusive hydration partner for 2024 and 2025 film festivals
• 49th Toronto International Film Festival taking place September 5 to 15, 2024
• Flow Sparkling Mineral Spring Water to be launched at TIFF in OG and three signature flavours

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow”) is pleased to announce a sponsorship agreement with the Toronto International Film Festival (“TIFF”) for the 2024 and 2025 festivals, whereby Flow is now an official sponsor and the exclusive hydration partner of TIFF within the still and sparkling water categories.

(Graphic: Business Wire)

During the festival, which is expected to attract over 650,000 attendees, Flow still and sparkling mineral spring water will be available to all cinema fans at the TIFF Lightbox, Princess of Wales Theater, Royal Alexandra Theatre and Roy Thomson Hall. Leading up to and throughout the Festival, VIP and celebrity events will showcase both Flow’s still and sparking mineral spring water, and patrons will be able to hydrate with Flow and enjoy refreshing experiences on Festival Street. With over 82% of TIFF’s attendees living within the Greater Toronto Area, Flow’s home turf and one of its most important markets, the Festival is a perfect platform to continue establishing Flow within the premium still category and launch its new sparkling mineral spring water innovation.

Flow Sparkling Mineral Spring Water will debut in Canada in August 2024. Initially available in 300ml aluminum bottles, Flow’s artesian spring water will be perfectly carbonated in OG and three signature flavours: Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. The innovative composition of Flow’s aluminum bottles allows for a premium and custom-designed packaging that includes 75% recycled aluminum. Flow’s custom-designed packaging has been developed in partnership with Kensington Aluminum Technology Inc., which is a first-to-market and proprietary solution with advanced sustainability technology.

To celebrate the launch of Flow Sparkling Mineral Spring Water, Flow is also introducing an e-commerce pre-order contest where participants can win one of three VIP TIFF screening experiences. Prizes include two (2) tickets to a 2024 TIFF screening, a $500 gift card, and a year subscription to Flow Sparkling Mineral Spring Water. This Canada-only contest runs from August 8th to August 30th.

“We are delighted to be partnering with the Toronto International Film Festival for Flow’s first red carpet experience. TIFF is one of the world’s premiere film festivals and a flagship cultural event in Canada each year. We believe this partnership aligns two iconic Canadian brands that hold themselves to the highest standards. As we launch our new Sparkling Mineral Spring Water, we see this as a tremendous opportunity to amplify our new innovation in partnership with TIFF and bring Flow to the cinema community,” said Nicholas Reichenbach, Founder, Chairman and CEO of Flow.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced natural mineral spring water in the most sustainable product formats. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original natural spring water and award-winning organic flavours in sizes ranging from 300-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available at retailers in Canada and the United States, and online at flowhydration.com.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”). The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance or financial position and are based on Flow’s current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, “continue”, “expect”, “believe”, “anticipate”, “estimate”, “will”, “potential”, “proposed” and other similar words and expressions.

Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.

The following press release should be read in conjunction with the management’s discussion and analysis (“MD&A”) and consolidated financial statements and notes thereto as at and for the three months ended April 30, 2024. Additional information about Flow is available on the Company’s profile on SEDAR at www.sedar.com, including the Company’s Annual Information Form for the year ended October 31, 2023 dated January 29, 2024.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240815676084/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What is Flow Beverage Corp.'s stock symbol?

Flow Beverage Corp.'s stock symbols are TSX:FLOW and OTCQX:FLWBF.

When will Flow launch its Sparkling Mineral Spring Water?

Flow will launch its Sparkling Mineral Spring Water in Canada in August 2024, debuting at the Toronto International Film Festival.

What flavors will Flow's Sparkling Mineral Spring Water be available in?

Flow's Sparkling Mineral Spring Water will be available in OG (unflavored) and three flavors: Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint.

What is the duration of Flow's sponsorship agreement with TIFF?

Flow's sponsorship agreement with TIFF covers the 2024 and 2025 film festivals.