Flow Beverage Corp. Introduces New Product Innovation: Flow Sparkling Mineral Spring Water

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) is launching Flow Sparkling Mineral Spring Water in Canada in October 2024, followed by a U.S. rollout. The new product line features:

• 300ml aluminum bottles made from 70%+ recycled aluminum
• Four variants: OG (unflavored), Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint
• Zero sugar and zero calories
• Organic-certified flavors

The innovative packaging uses 30% less aluminum than competing formats and requires 60% less energy to produce. Flow is also installing a new production line for in-house aluminum bottle packing and co-packing services.

Positive

• Launch of new product line: Flow Sparkling Mineral Spring Water
• Innovative, sustainable packaging: 70%+ recycled aluminum bottles
• Expansion of co-packing business with new production line
• Zero sugar, zero calorie product aligning with health-conscious consumer trends
• Potential for increased market share in premium beverage segment

Negative

• Delayed product launch (October 2024 in Canada, later in the U.S.)
• Potential increased production costs due to new packaging and production line

Flow introduces first-to-market, exclusive aluminum bottle made from 70%+ recycled aluminum

Flow expands its premium beverage line with the launch of Flow Sparkling Mineral Spring Water in unflavoured (“OG”) and three organic-certified flavours

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) known for its commitment to providing premium, sustainably-sourced mineral spring water, is excited to announce the launch of its latest product: Flow Sparkling Mineral Spring Water. This new product line will debut in Canada in October 2024, followed by a rollout in the United States in the subsequent months.

(Photo: Business Wire)

Flow Sparkling Mineral Spring Water will be available in 300ml aluminum bottles, featuring a range of flavors including: OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. This new offering brings a unique blend of premium carbonated mineral spring water in both original and organic flavours, all with zero sugar and zero calories.

“We are thrilled to introduce Flow Sparkling Mineral Spring Water to our lineup,” said Nicholas Reichenbach, Founder and CEO of Flow. “This launch represents the next step in our evolution, enhancing our product portfolio with a sustainable and innovative offering that caters to the growing demand for premium, health-conscious beverages. Our new aluminum bottles not only deliver a high-end design experience but also support our ongoing commitment to environmental responsibility as the highest-scoring B Corporation in the water industry, as they are made from 70% recycled aluminum, use 30% less aluminum than competing formats and require 60% less energy to produce than traditional cans and bottles, thus reducing carbon emissions. This ties into Flow’s overall commitment to operating carbon neutral and reducing emissions across our supply chain.”

This cutting-edge and highly-sustainable packaging not only preserves the crisp, clean taste of Flow, it enhances the premium drinking experience our customers have come to expect. The proprietary, uniquely designed bottles were developed in partnership with Kingston Aluminum Technology Inc. (“KAT”), a brand that like Flow, continues to lead in environmental, social, and governance responsibility while offering a sophisticated and premium product. KAT will be producing these bottles exclusively for Flow branded products.

The introduction of Flow Sparkling Mineral Spring Water marks a significant milestone for Flow’s co-packing business as well. The Company will be installing a new production line capable of packing its own aluminum bottles and co-packing for other brands, underscoring Flow’s growth and innovation within the beverage industry.

For more information about Flow Sparkling Water and other Flow Beverage Corp. products, please visit: www.flowhydration.com.

​​About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced natural mineral spring water in the most sustainable product formats. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original natural spring water and award-winning organic flavours in sizes ranging from 300-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available at retailers in Canada and the United States, and online at flowhydration.com.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”). The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance or financial position and are based on Flow’s current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, “continue”, “expect”, “believe”, “anticipate”, “estimate”, “will”, “potential”, “proposed” and other similar words and expressions.

Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.

The following press release should be read in conjunction with the management’s discussion and analysis (“MD&A”) and consolidated financial statements and notes thereto as at and for the three months ended April 30, 2024. Additional information about Flow is available on the Company’s profile on SEDAR at www.sedar.com, including the Company’s Annual Information Form for the year ended October 31, 2023 dated January 29, 2024.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240813064919/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Jessica Mallett

Jessicam@nkpr.net

Source: Flow Beverage Corp.

FAQ

When will Flow Beverage Corp. (FLWBF) launch its new sparkling water product?

Flow Beverage Corp. will launch Flow Sparkling Mineral Spring Water in Canada in October 2024, followed by a rollout in the United States in subsequent months.

What flavors will be available in Flow's new sparkling water line?

Flow Sparkling Mineral Spring Water will be available in four variants: OG (unflavored), Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint.

How sustainable is the packaging for Flow's new sparkling water product?

The new 300ml aluminum bottles are made from 70%+ recycled aluminum, use 30% less aluminum than competing formats, and require 60% less energy to produce than traditional cans and bottles.

What is the calorie and sugar content of Flow's new sparkling water?

Flow Sparkling Mineral Spring Water contains zero sugar and zero calories across all flavors.

How will the new sparkling water product impact Flow Beverage Corp.'s (FLWBF) business operations?

The launch includes installing a new production line for in-house aluminum bottle packing and co-packing services, potentially expanding Flow's business capabilities and revenue streams.