FanDuel Tips Off the NBA Season with Three Months of NBA League Pass Promotion

Rhea-AI Summary

FanDuel, North America's premier online gaming company and an Official Sports Betting Partner of the NBA, is offering a promotion for the NBA season start. New customers who bet $5 on FanDuel Sportsbook between October 15 and October 28 will receive three months of NBA League Pass and $300 in Bonus Bets if their first bet wins. Existing customers who bet $5 will also get three months of NBA League Pass.

The promotion includes an opt-in viewing experience featuring live FanDuel odds during NBA League Pass games. FanDuel TV's daily NBA show 'Run It Back' returned for its third season on October 14, airing weekdays at 10:00 AM ET on various platforms.

Positive

• Offering three months of NBA League Pass to new and existing customers
• Potential $300 in Bonus Bets for new customers if their first bet wins
• Integration of live FanDuel odds into NBA League Pass broadcasts
• Continuation of partnership with NBA as Official Sports Betting Partner
• Return of FanDuel TV's daily NBA show 'Run It Back' for its third season

Negative

• None.

Insights

Market Research Analyst

This promotion by FanDuel, offering three months of NBA League Pass to new and existing customers, is a strategic move to boost user engagement and potentially increase betting activity. The integration of live FanDuel odds into NBA League Pass broadcasts creates a more immersive experience for sports bettors, potentially driving higher participation rates.

The timing of this promotion, coinciding with the start of the NBA season, is important for capturing fan interest. By offering $300 in Bonus Bets for winning first bets, FanDuel is employing a classic customer acquisition strategy. This could lead to increased user acquisition and retention rates, which are key metrics for sportsbooks.

The continuation of the "Run It Back" show on FanDuel TV further strengthens the company's content strategy, potentially keeping users engaged with the platform even outside of game times. This multi-faceted approach combining viewing experiences, betting opportunities and original content could contribute to FanDuel's market position in the competitive sports betting landscape.

FanDuel odds now available on NBA League Pass as part of opt-in viewing experience

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- FanDuel, North America's premier online gaming company and an Official Sports Betting Partner of the National Basketball Association (NBA), is tipping off the NBA season by bringing back a promotion to provide fans with a three-month subscription to NBA League Pass. Fans who opt-in can also view an enhanced broadcast experience featuring live odds from FanDuel during NBA League Pass games.

Between October 15 and October 28, new customers who bet $5 on FanDuel Sportsbook will receive three months of NBA League Pass compliments of FanDuel, and if their first bet wins, they will receive $300 in Bonus Bets. Existing customers who bet $5 will also receive three months of NBA League Pass compliments of FanDuel.

"FanDuel is thrilled to offer fans a seamless NBA viewing experience through the return of our NBA League Pass offer," said Mike Raffensperger, President, Sports at FanDuel. "As we enter our third year of this promotion, we're excited to continue to work with the NBA to create a more seamless betting experience during NBA games."

As part of this promotion, fans who opt-in will be able to see FanDuel odds when watching NBA League Pass, providing fans with the ability to track live updating odds without having to interrupt their viewing. 

For fans seeking daily NBA news, player interviews, unfiltered debates and insider insights, FanDuel TV's daily NBA show "Run It Back" returned for its third season on October 14. Hosted by Emmy-award winner Michelle Beadle and former NBA stars Chandler Parsons and Lou Williams, "Run It Back" airs Monday through Friday at 10:00 AM ET on YouTube, FanDuel TV, FanDuel TV+ or streaming at FanDuel.com/watch.

For more information and updates on the NBA League Pass offer, visit HERE.

About FanDuel Group
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contact:
FanDuel Group / press@fanduel.com

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SOURCE FanDuel Group

FAQ

What is FanDuel offering for the 2024 NBA season start?

FanDuel is offering three months of NBA League Pass to new and existing customers who bet $5 on FanDuel Sportsbook between October 15 and October 28, 2024.

Can FanDuel users see live odds while watching NBA League Pass?

Yes, fans who opt-in can view an enhanced broadcast experience featuring live FanDuel odds during NBA League Pass games.

What additional bonus do new FanDuel customers get with the NBA promotion?

New customers will receive $300 in Bonus Bets if their first $5 bet wins, in addition to the three months of NBA League Pass.

When does FanDuel's NBA show 'Run It Back' air?

'Run It Back' airs Monday through Friday at 10:00 AM ET on YouTube, FanDuel TV, FanDuel TV+, and FanDuel.com/watch.