DIAMOND SPORTS GROUP AND FANDUEL ANNOUNCE BROAD COMMERCIAL PARTNERSHIP
Diamond Sports Group and FanDuel have announced a long-term commercial partnership. Key aspects include:
- Renaming Diamond's 16 regional sports networks (RSNs) and digital offerings as FanDuel Sports Network
- FanDuel gains media placement and integration opportunities across live NBA, NHL, and MLB games
- Exploring a unified direct-to-consumer (DTC) app experience
- FanDuel becomes a reseller for Diamond's DTC product
The partnership aims to enhance fan experience and deepen value for team, league, and distribution partners. Bally Sports RSNs will be officially renamed under the FanDuel Sports Network brand on October 21. Financial details were not disclosed.
Diamond Sports Group e FanDuel hanno annunciato una partnership commerciale a lungo termine. I punti principali includono:
- Il rinominare i 16 network sportivi regionali (RSN) e le offerte digitali di Diamond come FanDuel Sports Network
- FanDuel ottiene opportunità di posizionamento e integrazione dei media durante le partite dal vivo di NBA, NHL e MLB
- Esplorare un'esperienza unica di app diretta al consumatore (DTC)
- FanDuel diventa rivenditore del prodotto DTC di Diamond
La partnership mira a migliorare l'esperienza dei tifosi e a creare maggiore valore per le squadre, le leghe e i partner di distribuzione. I RSN di Bally Sports saranno ufficialmente rinominati sotto il marchio FanDuel Sports Network il 21 ottobre. I dettagli finanziari non sono stati divulgati.
Diamond Sports Group y FanDuel han anunciado una asociación comercial a largo plazo. Los aspectos clave incluyen:
- Renombrar las 16 redes deportivas regionales (RSNs) y las ofertas digitales de Diamond como FanDuel Sports Network
- FanDuel obtiene oportunidades de colocación e integración de medios en partidos en vivo de la NBA, NHL y MLB
- Explorar una experiencia unificada de aplicación directa al consumidor (DTC)
- FanDuel se convierte en revendedor del producto DTC de Diamond
La asociación tiene como objetivo mejorar la experiencia de los aficionados y profundizar el valor para los equipos, ligas y socios de distribución. Las RSNs de Bally Sports serán oficialmente renombradas bajo la marca FanDuel Sports Network el 21 de octubre. Los detalles financieros no fueron divulgados.
다이아몬드 스포츠 그룹과 팬듀엘은 장기 상업 파트너십을 발표했습니다. 주요 사항은 다음과 같습니다:
- 다이아몬드의 16개 지역 스포츠 네트워크(RSN)와 디지털 제공을 팬듀엘 스포츠 네트워크로 이름 변경
- 팬듀엘은 NBA, NHL 및 MLB 경기의 라이브 미디어 배치 및 통합 기회를 얻음
- 통합 소비자 직접(DTC) 앱 경험 탐색
- 팬듀엘이 다이아몬드의 DTC 제품에 대한 리셀러가 됨
이 파트너십은 팬 경험을 향상하고 팀, 리그 및 배급 파트너에 대한 가치를 심화하는 것을 목표로 합니다. 발리 스포츠 RSN은 10월 21일에 팬듀엘 스포츠 네트워크 브랜드로 공식 명칭이 변경됩니다. 재정적 세부 사항은 공개되지 않았습니다.
Diamond Sports Group et FanDuel ont annoncé un partenariat commercial à long terme. Les points clés incluent :
- Renommer les 16 réseaux sportifs régionaux (RSN) et les offres numériques de Diamond en FanDuel Sports Network
- FanDuel obtient des opportunités de placement et d'intégration des médias lors des matchs NBA, NHL et MLB en direct
- Explorer une expérience unifiée d'application directe au consommateur (DTC)
- FanDuel devient un revendeur du produit DTC de Diamond
Le partenariat vise à améliorer l'expérience des fans et à approfondir la valeur pour les équipes, les ligues et les partenaires de distribution. Les RSN de Bally Sports seront officiellement renommés sous la marque FanDuel Sports Network le 21 octobre. Les détails financiers n'ont pas été divulgués.
Diamond Sports Group und FanDuel haben eine langfristige kommerzielle Partnerschaft angekündigt. Wichtige Aspekte sind:
- Umbenennung von Diamonds 16 regionalen Sportnetzwerken (RSNs) und digitalen Angeboten in FanDuel Sports Network
- FanDuel erhält Medienplatzierungs- und Integrationsmöglichkeiten während der Live-Übertragungen von NBA-, NHL- und MLB-Spielen
- Erforschung eines einheitlichen Direktverbraucher(DTC)-App-Erlebnisses
- FanDuel wird Wiederverkäufer für Diamonds DTC-Produkt
Die Partnerschaft zielt darauf ab, das Fan-Erlebnis zu verbessern und den Wert für Teams, Ligen und Vertriebspartner zu vertiefen. Die Bally Sports RSNs werden offiziell am 21. Oktober unter der Marke FanDuel Sports Network umbenannt. Finanzielle Einzelheiten wurden nicht bekannt gegeben.
- Long-term partnership with FanDuel, a leading online gaming company
- Potential for increased revenue through media placement and integration opportunities
- Possible expansion of audience reach through FanDuel's customer base
- Exploration of unified DTC app experience, potentially enhancing digital offerings
- FanDuel's reseller designation for Diamond's DTC product may boost sales
- Rebranding of 16 RSNs may cause temporary confusion among existing viewers
- Financial terms of the deal not disclosed, making it difficult to assess immediate economic impact
Insights
This partnership between Diamond Sports Group and FanDuel represents a significant strategic move in the sports media and betting landscape. The rebranding of Bally Sports RSNs to FanDuel Sports Network across 16 regional markets is a major coup for FanDuel, dramatically expanding its brand presence and potential customer reach.
Key financial implications include:
- Increased revenue streams for Diamond through naming rights and potential DTC app synergies
- Enhanced market penetration for FanDuel, likely leading to user growth and higher betting volumes
- Potential for improved advertising revenues across the rebranded networks
- Long-term value creation through the "additional economic and equity elements" mentioned
While specific financial details weren't disclosed, this deal could significantly impact Diamond's restructuring efforts and FanDuel's market position. Investors should monitor for potential increases in FanDuel's parent company Flutter Entertainment's (FLUT) stock value as this partnership matures.
This partnership marks a seismic shift in the sports media landscape. By rebranding 16 regional sports networks, FanDuel gains unprecedented access to local sports audiences, effectively becoming the "home channel" for millions of dedicated fans. This move blurs the lines between traditional sports broadcasting and sports betting content, potentially reshaping viewer expectations and engagement.
The exploration of a unified DTC app experience is particularly intriguing. If executed well, it could create a seamless platform integrating live sports, betting and interactive content - a holy grail for fan engagement. However, this also raises questions about responsible gambling practices and potential regulatory scrutiny.
For team and league partners, this deal could lead to enhanced viewer analytics and more targeted fan experiences. It's a bold move that positions both Diamond and FanDuel at the forefront of sports media innovation, but its success will depend on navigating the complex intersection of sports, media and gambling regulations.
Bally Sports Will Become FanDuel Sports Network on October 21
- Exclusive right to name Diamond's 16 regional sports networks ("RSNs") and Diamond's digital offerings, including the direct to consumer ("DTC") product, as FanDuel Sports Network;
- linear and digital media placement and integration opportunities across all live NBA, NHL and MLB games on FanDuel Sports Network;
- shared commitment to explore a unified DTC app experience with the ability to syndicate FanDuel TV programming across FanDuel Sports Network, including studio programming like "Up & Adams," "Run It Back" and FanDuel TV's live rights programming;
- FanDuel to have reseller designation for Diamond's DTC product; and additional economic and equity elements.
David Preschlack, CEO of Diamond, stated: "Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners. This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience. In the meantime, having finalized agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders."
Mike Raffensperger, President, Sports, FanDuel, stated: "Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation's largest group of regional sports networks. A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users."
On October 21, the Bally Sports RSNs will officially be renamed under the FanDuel Sports Network brand with corresponding regional monikers. Diamond Sports Group's 16 owned and operated RSNs will include: FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Great Lakes, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. Additional partnership elements and collaborations will be introduced in the coming months. Fans can visit fanduelsportsnetwork.com to continue streaming their local games when they log in with their TV provider or subscribe directly to FanDuel Sports Network.
Financial details of the agreement were not disclosed. Additional information regarding Diamond's Chapter 11 cases, including court filings and information about the claims process are available at https://cases.ra.kroll.com/DSG.
About Diamond Sports Group
Diamond Sports Group LLC, an independently managed and unconsolidated subsidiary of Sinclair Inc., owns the currently branded Bally Sports Regional Sports Networks (RSNs), the nation's leading provider of local sports. Its 16 owned-and-operated RSNs include Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to 8 MLB, 8 NHL and 13 NBA teams based in
About FanDuel Group
FanDuel Group is the premier mobile gaming company in
Media
For Diamond Sports Group: Paul Caminiti/Renée Soto/Luc Herbowy, Reevemark
DiamondSportsTeam@reevemark.com
For Bally Sports/FanDuel Sports Network: Whitney Burak
Whitney.Burak@ballysports.com
For FanDuel Group: Tucker Hart
Tucker.Hart@fanduel.com
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SOURCE FanDuel Group
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