Flora Growth Expands Distribution, Will Launch Stardog Loungewear On E-Commerce Platform Zulily With Over 5 Million Active Customers

Rhea-AI Summary

Flora Growth Corp. (NASDAQ: FLGC) announces a partnership with Zulily to distribute its Stardog Loungewear hemp textiles in the US. The campaign will initially highlight Stardog's popular hemp shoes and launch within the next month. Zulily is a major online retailer, generating over US$1.5 billion in annual sales with 5 million active customers. The agreement aims to leverage Zulily's extensive customer base and mobile platform to enhance Stardog's visibility and market presence.

Positive

• Partnership with Zulily enhances distribution channels in the US.
• Potential access to over 5 million active customers through Zulily's platform.
• Focus on sustainable, organic hemp products aligns with market demand.

Negative

• None.

• Flora Growth expands distribution of its Stardog Loungewear hemp textiles into the US

• With annual sales of more than US$1.5 billion and 5 million active customers, online retailer Zulily curates personalized shopping experiences for the entire family

• Stardog Loungewear will launch the campaign by offering its best-selling product, hemp shoes

MIAMI & TORONTO--(BUSINESS WIRE)-- Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, is pleased to announce that its hemp textiles division has entered into a commercial agreement with American e-commerce company Zulily, LLC (“Zulily”) to launch a sales and marketing campaign across the US for its Stardog Loungewear (“Stardog”) product line. The brand and product launch through Zulily will initially feature Stardog’s best-selling product, hemp shoes, and is expected to kick off within the next month.

With annual sales of more than US$1.5 billion and 5 million active customers, online retailer Zulily helps moms around the world discover incredible deals and fresh styles for themselves, their families, and their homes. Zulily launches thousands of products with amazing value each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile, including brands such as Callaway, Cuisinart, Disney, Hanes, New Balance, SOREL, UGG^®, and Under Armour^®.

Key highlights of the Zulily platform include:

• Customers shop from all across the US and over 80 countries worldwide
• Customers have a median household income of US$75,000
• Over 90% of North American orders are placed by repeat customers
• A majority of orders come from mobile devices

“In speaking with the category management team from Zulily, it was clear that they were looking to onboard special products with compelling values at attractive price points, differentiated by stories that inspire and excite consumers – this aptly describes Stardog and how we’ve executed mindfully building and scaling the brand, “ said Nicolás Vásquez, General Manager of Stardog Loungewear. “At Stardog, we are reframing our connection with nature by working with materials that can easily go back to where they came from. Growing the finest quality organic hemp fibers allows us to equip our tailors with the very best materials to design and handcraft our loungewear for consumers. Stardog is a shining example of the slow fashion movement that considers all aspects of the supply chain, aiming to respect people, the environment, and animals.”

“Conversations around corporate social responsibility and having a transparent supply chain are more prevalent today than ever before as consumers carefully consider how to spend their hard-earned dollars. When reviewing potential distribution partners to launch this campaign, it was evident to us that Zulily was able to effectively take consumers on a digital discovery journey that could accurately capture the story we’re trying to tell, make a personal connection, and provide us with the opportunity to expand this campaign into a larger initiative across our entire brand and product portfolio,” said Jason Warnock, Chief Revenue Officer of Flora Growth. “Stardog has an extremely passionate and engaged community in Colombia and we’re looking forward to working with the team at Zulily to help create the same demand and engagement we see at home. By taking a customer-centric approach and implementing a comprehensive marketing strategy coordinated across the entire customer journey, we believe that we’re effectively positioning Stardog to be as leading global hemp textile brand and look forward to announcing further distribution deals.”

About Flora Growth Corp.

Flora is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product at below market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. Visit www.floragrowth.ca or follow @floragrowthcorp on social for more information.

Cautionary Statement Concerning Forward-Looking Statements

This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Such forward-looking statements relate to future events or our future performance, including: Flora’s supply chain strategy; the size of markets for cannabis and cannabis products; our financial performance and projections; our growth in revenue and earnings; and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors, including: our ability to change the direction of the Company; our ability to keep pace with new technology and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by us or our representatives not occurring, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210909005405/en/

Investor Relations:

Evan Veryard

evan.veryard@floragrowth.ca

Public Relations:

Cassandra Dowell

+1 (858) 264-6600

flora@cmwmedia.com

Source: Flora Growth Corp.

FAQ

What is the partnership between Flora Growth and Zulily about?

Flora Growth has entered a commercial agreement with Zulily to distribute its Stardog Loungewear hemp textiles in the US.

When will the Stardog Loungewear campaign launch?

The campaign is expected to launch within the next month.

How much does Zulily earn in annual sales?

Zulily generates over US$1.5 billion in annual sales.

What products will be featured in the initial launch?

The launch will initially feature Stardog's best-selling product, hemp shoes.

What advantages does the partnership offer Flora Growth?

The partnership provides access to Zulily's large customer base and mobile platform, potentially increasing brand visibility and sales.