Foot Locker Launches '12 Days of Greatness' Holiday Campaign Featuring Exclusive Basketball-Inspired Capsule Collections

Rhea-AI Summary

Foot Locker is set to launch the "12 Days of Greatness" holiday campaign starting Nov. 20, showcasing exclusive basketball-inspired capsule collections. Collaborations with renowned streetwear designers such as Don C, Melody Ehsani, and Kyle Kuzma will feature during this event, culminating in unique apparel and accessories aimed at basketball enthusiasts. The campaign runs until Dec. 26, with drops scheduled for each of the 12 days. Foot Locker aims to enhance the holiday shopping experience by merging sneaker culture with basketball.

Positive

• Launch of '12 Days of Greatness' campaign to enhance holiday sales.
• Collaboration with top streetwear designers likely to attract sneaker enthusiasts.
• Inclusion of exclusive designs expected to create buzz and drive consumer interest.

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• None.

NEW YORK, Nov. 18, 2020 /PRNewswire/ -- This year, Foot Locker is launching the "12 Days of Greatness," a unique basketball-inspired holiday collection celebrating universal love of the game. To bring 12 Days of Greatness to life, Foot Locker has teamed up with some of the best streetwear designers in and around basketball culture. 

With much anticipation, Foot Locker kept its 12 Days of Greatness capsule collections under wraps as long as possible, but "The Worst Kept Secret" was blown today when designer Don C gifted four draft hopefuls – Cole Anthony, Anthony Edwards, Onyeka Okongwu and James Wiseman – with early access to Foot Locker exclusive apparel  to wear on their big night.

Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. "The Worst Kept Secret," directed by Director X, illustrates the great lengths the designers went through to keep 12 Days of Greatness a covert project.

"This year we've re-imagined our holiday shopping experience to not only release the hottest footwear but offer our community unique apparel and accessories that speak to their interests in all things basketball and sneaker culture," said Richard McLeod, Vice President of Marketing for Foot Locker, North America. "12 Days of Greatness is an opportunity for us to celebrate our collective love of basketball and the culture that surrounds the game."

Each capsule collection will drop on one of 12 Days between Nov. 20 and Dec. 26. Featured designers include:

Rhude x Starter	Melody Ehsani	Just Don
Chinatown Market	PJ Tucker x Joe Perez	Waraire Boswell
And 1 x Jeff Cole	Sami Miro	Starter x Ty Mopkins
BE@RBRICK	Andrea Bergart	Vainglory
Jeff Staple	Perico Limited	Trophy Hunting
Distortedd	Kool Kiy	Live Life Nice
LA Originals	Viva La Bonita	SlauCienega
Montrezl Harrell x Reebok	Kyle Kuzma x Rhude x PUMA	Kid Cudi x adidas
adidas Originals x Chelsea Gray, Nneka Ogwumike and Candace Parker

In addition to Foot Locker's exclusive apparel and accessories, 12 Days of Greatness will also feature a curated assortment of the season's hottest footwear releases from Nike, Jordan, adidas, PUMA, Reebok, New Balance and more. Visit Foot Locker's Release Calendar for drop dates and release procedures, and regularly check www.footlocker.com/12daysofgreatness, as more secret details and specifics of the 12 Days will be revealed soon.

Foot Locker's Worst Kept Secret campaign was created by worldwide agency BBDO New York. Join the conversation by visiting @footlocker @footlockerwomen and @kidsfootlocker on Twitter, Instagram and Facebook, using #12DaysofGreatness.

About Foot Locker:

Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, and Sidestep.  With approximately 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company's purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community.  Foot Locker, Inc. has its corporate headquarters in New York.

Additional information may be found at footlocker.com | Twitter: @footlocker | Instagram: @footlocker | YouTube: youtube.com/footlocker | Facebook: facebook.com/footlocker

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SOURCE Foot Locker, Inc.

FAQ

What is the '12 Days of Greatness' campaign by Foot Locker?

The '12 Days of Greatness' is a holiday campaign by Foot Locker featuring exclusive basketball-inspired capsule collections designed by renowned streetwear designers.

When does the '12 Days of Greatness' campaign start and end?

The campaign begins on Nov. 20 and runs until Dec. 26.

Which designers are collaborating with Foot Locker for the holiday campaign?

Designers include Don C, Melody Ehsani, Kyle Kuzma, and many others from the basketball and streetwear culture.

What type of products will be offered during the '12 Days of Greatness'?

The campaign will feature exclusive apparel, accessories, and the season's hottest footwear from various brands.

How can I find out more about the '12 Days of Greatness' product releases?

You can check Foot Locker's Release Calendar for drop dates and details.