Fifth Third Empowers Next Generation with Financial Literacy Solutions
Fifth Third Foundation announces support for REP4®FinLit, a new financial literacy tool developed by and for students, set to launch in 2025. The digital platform will include features like a 'Money Mindset' quiz to help young adults understand their spending habits and relationship with money. This initiative extends Fifth Third's 20-year commitment to financial education through programs like the Fifth Third Bank Finance Academy® and Young Bankers Club®. The tool originated from REP4®, a national alliance founded by Grand Valley State University, and will roll out statewide in Michigan in 2025 before expanding nationally in 2026.
Fifth Third Foundation annuncia il supporto per REP4®FinLit, un nuovo strumento di alfabetizzazione finanziaria sviluppato da e per studenti, che verrà lanciato nel 2025. La piattaforma digitale includerà funzionalità come un quiz sul 'Mindset del Denaro' per aiutare i giovani adulti a comprendere le loro abitudini di spesa e la relazione con il denaro. Questa iniziativa estende l'impegno ventennale di Fifth Third per l'educazione finanziaria attraverso programmi come Fifth Third Bank Finance Academy® e Young Bankers Club®. Lo strumento ha avuto origine da REP4®, un'alleanza nazionale fondata dalla Grand Valley State University, e verrà lanciato a livello statale nel Michigan nel 2025 prima di espandersi a livello nazionale nel 2026.
Fifth Third Foundation anuncia su apoyo a REP4®FinLit, una nueva herramienta de educación financiera desarrollada por y para estudiantes, que se lanzará en 2025. La plataforma digital incluirá características como un cuestionario de 'Mentalidad Financiera' para ayudar a los jóvenes adultos a entender sus hábitos de gasto y su relación con el dinero. Esta iniciativa amplía el compromiso de 20 años de Fifth Third con la educación financiera a través de programas como Fifth Third Bank Finance Academy® y Young Bankers Club®. La herramienta se originó a partir de REP4®, una alianza nacional fundada por la Grand Valley State University, y se desplegará en todo el estado de Michigan en 2025 antes de expandirse a nivel nacional en 2026.
Fifth Third Foundation은 학생들을 위해 개발된 새로운 재정 교육 도구인 REP4®FinLit에 대한 지원을 발표하였으며, 2025년에 출시될 예정입니다. 디지털 플랫폼은 젊은 성인이 자신의 소비 습관과 돈과의 관계를 이해하는 데 도움을 주는 '돈에 대한 마음가짐' 퀴즈와 같은 기능을 포함할 것입니다. 이 이니셔티브는 Fifth Third Bank Finance Academy® 및 Young Bankers Club®와 같은 프로그램을 통해 20년간 재정 교육에 대한 Fifth Third의 헌신을 확장합니다. 이 도구는 Grand Valley State University가 설립한 국가적 동맹인 REP4®에서 시작되었으며, 2025년 미시간주 전역에서 출시한 후 2026년에는 전국적으로 확장될 것입니다.
Fifth Third Foundation annonce son soutien à REP4®FinLit, un nouvel outil d'éducation financière développé par et pour des étudiants, qui sera lancé en 2025. La plateforme numérique comprendra des fonctionnalités telles qu'un quiz sur la 'Mentalité Financière' pour aider les jeunes adultes à comprendre leurs habitudes de dépense et leur relation avec l'argent. Cette initiative prolonge l'engagement de 20 ans de Fifth Third envers l'éducation financière à travers des programmes tels que Fifth Third Bank Finance Academy® et Young Bankers Club®. L'outil est issu de REP4®, une alliance nationale fondée par la Grand Valley State University, et sera déployé dans l'État du Michigan en 2025 avant de s'étendre au niveau national en 2026.
Fifth Third Foundation kündigt die Unterstützung für REP4®FinLit an, ein neues Finanzbildungswerkzeug, das von und für Studenten entwickelt wurde und 2025 auf den Markt kommt. Die digitale Plattform wird Funktionen wie ein 'Geld-Mindset'-Quiz enthalten, um jungen Erwachsenen zu helfen, ihre Ausgaben zu verstehen und ihre Beziehung zum Geld besser zu begreifen. Diese Initiative erweitert das 20-jährige Engagement von Fifth Third für finanzielle Bildung durch Programme wie Fifth Third Bank Finance Academy® und Young Bankers Club®. Das Werkzeug stammt von REP4®, einer nationalen Allianz, die von der Grand Valley State University gegründet wurde, und wird 2025 im gesamten Bundesstaat Michigan eingeführt, bevor es 2026 national ausgedehnt wird.
- Expansion of financial education services portfolio with new digital tool
- Strategic partnership with educational institutions
- Planned national rollout by 2026 indicating growth potential
- None.
Developed by and for students, the new REP4®FinLit tool will launch in 2025
Developed by and for students, REP4®FinLit will include a variety of digital tools to help young adults become more comfortable with their personal finances, including a quiz identifying a “Money Mindset” that provides insights about spending habits and relationships with money.
“Fifth Third is deeply committed to helping young people develop the skills they need to manage their finances and prepare for financial independence,” said Kala Gibson, chief corporate responsibility officer for Fifth Third. “Our latest solution, REP4®FinLit, was created by students for students, using proven research and expert advice to change the way young people think about money, spending habits, savings, investments and other key aspects of their finances.”
For more than 20 years, Fifth Third has had a strong commitment to empowering the next generation to take control of their financial future. The Fifth Third Bank Finance Academy® and Young Bankers Club® programs are offered to elementary and high schools at no charge to help teach students the basics of budgeting, banking, borrowing, saving, investing, entrepreneurship and more.
The Fifth Third Financial Empowerment Mobile, known as the “eBus”, brings financial access, social services and education directly into communities across the Bank’s 11-state footprint, especially in underserved areas.
REP4®FinLit is an extension of this commitment to financial empowerment. It began as an idea pitch through REP4®, a national alliance founded by Grand Valley State University in
“We are incredibly grateful to the Fifth Third Foundation for their generous support of this program,” said Grand Valley State University President Philomena V. Mantella. “Thanks to their partnership, our students will be able to build out and share this engaging and important digital experience with students across the country.”
Students have been designers of the project since its inception, from the high school group that developed the initial prototype through REP4 in 2021, to the team of GVSU students who are designing, developing and testing the program.
“As a first-generation college student, seeing my university implement REP4 ideas, especially FinLit, means a lot to me,” said GVSU sophomore Joy Murerwa, a finance and accounting double major who is serving as a content expert on the REP4®FinLit team. “Navigating the world of personal finance can be overwhelming. This prototype represents more than just learning how to budget or manage debt; it is about peer-to-peer empowerment and closing the knowledge gap that many students face.”
With financial support from the Fifth Third Foundation, REP4®FinLit is expected to launch statewide in
About the Fifth Third Foundation
Established in 1948, the Fifth Third Foundation was one of the first charitable foundations created by a financial institution. The Fifth Third Foundation supports worthy causes in the areas of health and human services, education, community development and the arts in the states where Fifth Third Bank operates.
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few
Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at https://www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241119496863/en/
Amanda Nageleisen (Media Relations)
amanda.nageleisen@53.com
Matt Curoe (Investor Relations)
matt.curoe@53.com | 513-534-2345
Source: Fifth Third
FAQ
When will Fifth Third's REP4®FinLit tool launch in Michigan?
What features will Fifth Third's REP4®FinLit include?
When will Fifth Third's REP4®FinLit expand nationally?
What existing financial education programs does Fifth Third offer?
