First Horizon Renews Commitment to The University of Tennessee
First Horizon Corp. (NYSE: FHN) has renewed its commitment to the University of Tennessee with a 5-year agreement as a Corporate Champion and the Official Bank of the VOLS. The partnership, dating back to 1993, includes an exclusive financial partnership, official Power T premium Visa Debit card design, and various entertainment and hospitality opportunities. The agreement, facilitated by The Vol Network, provides First Horizon with a statewide media strategy across radio, television, print, digital, and social media platforms.
Jim Atchley, Market President for First Horizon Bank, emphasized the bank's 30-year support for the Vols and its commitment to the Knoxville community and the University of Tennessee. Steve Early, VP and GM of the Vol Network, highlighted First Horizon's unmatched corporate partner commitment to Big Orange Athletics and its statewide impact.
First Horizon Corp. (NYSE: FHN) ha rinnovato il suo impegno nei confronti dell'Università del Tennessee con un accordo di 5 anni come Corporate Champion e Banca Ufficiale dei VOLS. La partnership, che risale al 1993, include una collaborazione finanziaria esclusiva, design della carta di debito premium Visa Power T ufficiale e varie opportunità di intrattenimento e ospitalità. L'accordo, facilitato da The Vol Network, fornisce a First Horizon una strategia mediatica su scala statale su piattaforme radiofoniche, televisive, cartacee, digitali e sociali.
Jim Atchley, Presidente di Mercato per First Horizon Bank, ha sottolineato il supporto trentennale della banca per i Vols e il suo impegno nei confronti della comunità di Knoxville e dell'Università del Tennessee. Steve Early, VP e GM del Vol Network, ha evidenziato l'impegno senza pari di First Horizon come partner aziendale per le Big Orange Athletics e il suo impatto a livello statale.
First Horizon Corp. (NYSE: FHN) ha renovado su compromiso con la Universidad de Tennessee mediante un acuerdo de 5 años como Corporate Champion y Banco Oficial de los VOLS. La colaboración, que se remonta a 1993, incluye una asociación financiera exclusiva, diseño de la tarjeta de débito premium Visa Power T oficial y diversas oportunidades de entretenimiento y hospitalidad. El acuerdo, facilitado por The Vol Network, proporciona a First Horizon una estrategia mediática a nivel estatal en plataformas de radio, televisión, prensa, digital y redes sociales.
Jim Atchley, Presidente de Mercado de First Horizon Bank, enfatizó el apoyo de 30 años del banco a los Vols y su compromiso con la comunidad de Knoxville y la Universidad de Tennessee. Steve Early, VP y GM de Vol Network, destacó el compromiso inigualable de First Horizon como socio corporativo de Big Orange Athletics y su impacto a nivel estatal.
퍼스트 호라이즌 코프(뉴욕 증권 거래소: FHN)가 테네시 대학교에 대한 약속을 갱신했습니다. 커퍼레이트 챔피언 및 VOLS의 공식 은행으로 5년 계약을 체결했습니다. 1993년으로 거슬러 올라가는 이 파트너십은 독점적인 금융 파트너십, 공식 Power T 프리미엄 Visa 직불 카드 디자인, 다양한 오락 및 환대 기회를 포함합니다. The Vol Network의 지원 아래 체결된 이 계약은 퍼스트 호라이즌에게 라디오, 텔레비전, 인쇄물, 디지털 및 소셜 미디어 플랫폼 전역에 주 전체 미디어 전략을 제공합니다.
Jim Atchley, 퍼스트 호라이즌 은행 시장 회장, 은행의 30년간 VOLS에 대한 지원과 테네시 대학교 및 녹스빌 커뮤니티에 대한 헌신을 강조했습니다. Vol Network의 VP이자 GM인 Steve Early는 Big Orange Athletics에 대한 퍼스트 호라이즌의 비할 데 없는 기업 파트너의 헌신과 주 전역에 미치는 영향을 강조했습니다.
First Horizon Corp. (NYSE : FHN) a renouvelé son engagement envers l'Université du Tennessee avec un contrat de 5 ans en tant que Corporate Champion et Banque Officielle des VOLS. Ce partenariat, qui remonte à 1993, comprend une collaboration financière exclusive, un design de carte de débit premium Visa Power T officiel et diverses opportunités de divertissement et d'hospitalité. L'accord, facilité par The Vol Network, offre à First Horizon une stratégie médiatique à l'échelle de l'État à travers les plateformes de radio, de télévision, d'imprimé, numérique et sur les réseaux sociaux.
Jim Atchley, Président de Marché de First Horizon Bank, a souligné le soutien de 30 ans de la banque envers les Vols et son engagement envers la communauté de Knoxville et l'Université du Tennessee. Steve Early, VP et GM du Vol Network, a mis en avant l'engagement inégalé de First Horizon en tant que partenaire corporatif pour les Big Orange Athletics et son impact à l'échelle de l'État.
First Horizon Corp. (NYSE: FHN) hat seine Verpflichtung zur University of Tennessee erneuert mit einer 5-Jahres-Vereinbarung als Corporate Champion und Offizielle Bank der VOLS. Die Partnerschaft, die bis ins Jahr 1993 zurückreicht, umfasst eine exklusive Finanzpartnerschaft, das offizielle Design der Power T Premium Visa Debitkarte sowie verschiedene Unterhaltungs- und Hospitality-Möglichkeiten. Die Vereinbarung, die von The Vol Network vermittelt wurde, bietet First Horizon eine landesweite Medienstrategie über Radio-, Fernseh-, Print-, digitale und soziale Medienplattformen.
Jim Atchley, Marktpräsident der First Horizon Bank, betonte die 30-jährige Unterstützung der Bank für die Vols und ihr Engagement für die Gemeinde Knoxville und die University of Tennessee. Steve Early, VP und GM des Vol Network, hob das unvergleichliche Engagement von First Horizon als Unternehmenspartner für die Big Orange Athletics und seinen landesweiten Einfluss hervor.
- Renewed 5-year agreement as Corporate Champion and Official Bank of the VOLS
- Exclusive financial partnership with University of Tennessee Athletics
- Statewide media exposure through The Vol Network partnership
- Long-standing relationship with the University since 1993
- None.
Official Bank of the VOLS
First Horizon Bank is a longtime supporter of the University and signed its first agreement with the University of Tennessee Athletics back in 1993. Terms of the contract remain undisclosed; however, the contract does include an exclusive financial partnership as the "Official Bank of the Vols & Lady Vols," an official Power T premium Visa Debit card design, entertainment and hospitality opportunities, participation in game day experiences and events, and a partnership with the University of Tennessee Alumni Association.
The Tennessee-First Horizon partnership was created through Athletics multimedia rights holder The Vol Network, the locally based team of Learfield – the media and technology company powering college athletics. The Vol Network provides First Horizon with an impressive statewide media strategy with exposure in radio, television, print, digital and social media, along with game site signage across
"First Horizon has backed for the Vols for more than 30 years," said Jim Atchley, Market President for First Horizon Bank. "Our commitment, as The Official Bank of the Vols, extends to all Vols, from student-athletes to alumni. Building on this longstanding partnership, First Horizon remains committed to the
"There is only one Official Bank of the Vols, and that's First Horizon," said Steve Early, Vice President and General Manager of the Vol Network. "First Horizon's corporate partner commitment to Big Orange Athletics over the past three decades is unmatched, and they are a shining example of what a community-focused company should be. This is a relationship with true statewide impact, and it only makes sense for our two great brands to be aligned across
About First Horizon –
First Horizon Corp. (NYSE: FHN), with
About Learfield –
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
View original content to download multimedia:https://www.prnewswire.com/news-releases/first-horizon-renews-commitment-to-the-university-of-tennessee-302212357.html
SOURCE First Horizon Corporation
FAQ
What is the duration of First Horizon's new agreement with the University of Tennessee?
When did First Horizon's partnership with the University of Tennessee Athletics begin?
What does First Horizon's partnership with the University of Tennessee include?
How does the partnership benefit First Horizon (FHN) in terms of media exposure?
