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FirstEnergy Names Two to Vice President, Finance and Regulatory Roles for West Virginia/Maryland and Ohio

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FirstEnergy Corp. (NYSE: FE) has announced two key appointments to strengthen its financial and regulatory leadership. Arsalan Azarsa will serve as Vice President, Finance and Regulatory for West Virginia and Maryland starting February 10, while Kevin Keller will take the same role for Ohio beginning February 24.

These appointments align with FirstEnergy's new business structure, which aims to bring decision-making and service closer to customers. Both executives will be responsible for developing financial strategies, including budgeting, forecasting, and financial planning, while overseeing relationships with state commissions.

Azarsa joins from Vicinity Energy with over three decades of experience at Pepco Holdings. Keller comes from American Electric Power (AEP), where he served as Director of Financial Forecasting. Both executives bring extensive utility industry experience and are Certified Public Accountants.

FirstEnergy Corp. (NYSE: FE) ha annunciato due nomine chiave per rafforzare la sua leadership finanziaria e regolamentare. Arsalan Azarsa assumerà il ruolo di Vice Presidente, Finanze e Regolamentazione per la Virginia Occidentale e il Maryland a partire dal 10 febbraio, mentre Kevin Keller assumerà lo stesso ruolo per l'Ohio a partire dal 24 febbraio.

Queste nomine si allineano con la nuova struttura aziendale di FirstEnergy, che mira a portare la presa di decisioni e i servizi più vicini ai clienti. Entrambi i dirigenti saranno responsabili dello sviluppo di strategie finanziarie, inclusi budgeting, previsione e pianificazione finanziaria, supervisionando nel contempo i rapporti con le commissioni statali.

Azarsa proviene da Vicinity Energy con oltre tre decenni di esperienza presso Pepco Holdings. Keller proviene da American Electric Power (AEP), dove ha ricoperto il ruolo di Direttore della Previsione Finanziaria. Entrambi i dirigenti portano con sé un'ampia esperienza nel settore dei servizi pubblici ed entrambi sono Dottori Commercialisti.

FirstEnergy Corp. (NYSE: FE) ha anunciado dos nombramientos clave para fortalecer su liderazgo financiero y regulatorio. Arsalan Azarsa ocupará el cargo de Vicepresidente de Finanzas y Regulación para Virginia Occidental y Maryland a partir del 10 de febrero, mientras que Kevin Keller asumirá el mismo rol para Ohio a partir del 24 de febrero.

Estos nombramientos se alinean con la nueva estructura empresarial de FirstEnergy, que busca acercar la toma de decisiones y los servicios a los clientes. Ambos ejecutivos serán responsables de desarrollar estrategias financieras, incluyendo presupuestos, previsiones y planificación financiera, mientras supervisan las relaciones con las comisiones estatales.

Azarsa se une desde Vicinity Energy con más de tres décadas de experiencia en Pepco Holdings. Keller proviene de American Electric Power (AEP), donde se desempeñó como Director de Previsión Financiera. Ambos ejecutivos traen consigo una amplia experiencia en la industria de servicios públicos y son Contadores Públicos Certificados.

퍼스트 에너지 주식회사 (NYSE: FE)는 재정 및 규제 리더십을 강화하기 위해 두 가지 주요 임명을 발표했습니다. 아르살란 아자르사는 2월 10일부터 웨스트버지니아와 메릴랜드의 재무 및 규제 부사장으로 활동하며, 케빈 켈러는 2월 24일부터 오하이오의 같은 역할을 맡게 됩니다.

이번 임명은 고객과의 의사 결정 및 서비스 접근성을 높이기 위한 퍼스트 에너지의 새로운 비즈니스 구조와 일치합니다. 두 임원은 예산 편성, 재무 예측 및 재무 계획을 포함한 재무 전략 개발 책임을 지며, 주 위원회와의 관계를 감독하게 됩니다.

아자르사는 30년 이상의 경력을 지닌 비시니티 에너지에서 합류하며, 이전에는 페프코 홀딩스에서 근무했습니다. 켈러는 미국 전기공급회사(AEP)에서 재무 예측 이사로 활동한 경험이 있습니다. 두 임원은 유틸리티 산업에서의 폭넓은 경험을 지니고 있으며, 공인 회계사입니다.

FirstEnergy Corp. (NYSE: FE) a annoncé deux nominations clés pour renforcer sa direction financière et réglementaire. Arsalan Azarsa exercera les fonctions de Vice-Président, Finances et Réglementation pour la Virginie-Occidentale et le Maryland à partir du 10 février, tandis que Kevin Keller assumera le même rôle pour l'Ohio à partir du 24 février.

Ces nominations s'inscrivent dans la nouvelle structure commerciale de FirstEnergy, qui vise à rapprocher la prise de décisions et les services des clients. Les deux dirigeants seront responsables du développement des stratégies financières, y compris la budgétisation, les prévisions et la planification financière, tout en supervisant les relations avec les commissions d'État.

Azarsa rejoint Vicinity Energy avec plus de trois décennies d'expérience chez Pepco Holdings. Keller provient de American Electric Power (AEP), où il était Directeur de la Prévision Financière. Les deux dirigeants apportent une vaste expérience dans le secteur des services publics et sont Experts-Comptables.

FirstEnergy Corp. (NYSE: FE) hat zwei wichtige Ernennungen bekannt gegeben, um die finanzielle und regulatorische Führung zu stärken. Arsalan Azarsa wird ab dem 10. Februar als Vizepräsident für Finanzen und Regulierung für West Virginia und Maryland tätig sein, während Kevin Keller diese Rolle ab dem 24. Februar für Ohio übernehmen wird.

Diese Ernennungen stehen im Einklang mit der neuen Unternehmensstruktur von FirstEnergy, die darauf abzielt, Entscheidungsfindung und Dienstleistungen näher an den Kunden zu bringen. Beide Führungskräfte sind verantwortlich für die Entwicklung finanzieller Strategien, einschließlich Budgetierung, Prognosen und finanzieller Planung, während sie die Beziehungen zu den staatlichen Kommissionen überwachen.

Azarsa kommt von Vicinity Energy und bringt über drei Jahrzehnte Erfahrung bei Pepco Holdings mit. Keller kommt von American Electric Power (AEP), wo er als Direktor für Finanzprognosen tätig war. Beide Führungskräfte bringen umfangreiche Erfahrungen in der Versorgungsindustrie mit und sind Wirtschaftsprüfer.

Positive
  • Strategic restructuring to improve local customer service and decision-making
  • Strengthening of financial and regulatory leadership with experienced industry professionals
Negative
  • None.

AKRON, Ohio, Feb. 4, 2025 /PRNewswire/ -- FirstEnergy Corp. (NYSE: FE) today announced it has hired Arsalan Azarsa as Vice President, Finance and Regulatory for West Virginia and Maryland, effective February 10, and Kevin Keller as Vice President, Finance and Regulatory for Ohio, effective February 24. In these roles, Azarsa and Keller will be responsible for developing and implementing financial strategy for their respective states, including budgeting, forecasting and financial planning, and will oversee relationships with state commissions and staff while leading the development of state regulatory strategy.

These positions support FirstEnergy's new business structure, which shifts decision making and service closer to customers to foster better execution and customer investment at the local level. Azarsa will report to Jim Myers, President, FirstEnergy West Virginia and Maryland. Keller will report to Torrence Hinton, President, FirstEnergy Ohio.

Wade Smith, President, FirstEnergy Utilities: "Making wise investments in our system to provide our customers and communities with safe, reliable and cost-effective electricity is a responsibility that FirstEnergy takes very seriously. With their strong financial acumen, regulatory knowledge, strategic planning and analysis expertise and utility industry experience, Arsalan and Kevin will be key leaders as we upgrade our electric systems to benefit residents and businesses in West Virginia, Maryland and Ohio."

Arsalan Azarsa Biography
Azarsa joins FirstEnergy from Vicinity Energy, the largest U.S. provider of district energy solutions, where he has served as Regional Director of Finance and Accounting since 2022. In this role, he directed all finance activities for the company's south region, including accounting, budgeting, forecasting, financial reporting and analysis and billing.

Prior to Vicinity, Azarsa spent over three decades with Pepco Holdings, an Exelon Company, progressing through a number of leadership roles in accounting and finance before serving in director roles for Financial Operations, Enterprise Risk Management and Regulatory Affairs.

Azarsa holds a Bachelor of Science in accounting from University of Maryland. He is a Certified Public Accountant licensed in the District of Columbia.

Kevin Keller Biography
Keller joins FirstEnergy from American Electric Power (AEP), where he most recently served as Director of Financial Forecasting, responsible for leading the development of comprehensive forecasts aligned to strategic objectives and targeted financial metrics for AEP's 10 operating companies. He joined AEP in 2018 as Director of Tax Accounting and Forecasting and was named Director of Finance Transformation in 2020.

Before joining AEP, Keller was a Lead Tax Consultant for Regulated Capital Consultants, a start-up consulting company focused on the power generation and utility industries. He also was a Tax Manager for PriceWaterhouseCoopers, where he served in the firm's prestigious Utilities National Practice in Chicago.

Keller earned a Bachelor of Science in accounting and Master of Business Administration from University of Dayton. He is a Certified Public Accountant licensed in Ohio.

FirstEnergy is dedicated to integrity, safety, reliability and operational excellence. Its electric distribution companies form one of the nation's largest investor-owned electric systems, serving more than 6 million customers in Ohio, Pennsylvania, New Jersey, West Virginia, Maryland and New York. The company's transmission subsidiaries operate approximately 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions. Follow FirstEnergy online at firstenergycorp.com and on X @FirstEnergyCorp.

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SOURCE FirstEnergy Corp.

FAQ

When will FirstEnergy's (FE) new finance VPs start their roles in 2025?

Arsalan Azarsa will start as VP for West Virginia and Maryland on February 10, 2025, while Kevin Keller will begin as VP for Ohio on February 24, 2025.

What are the responsibilities of FirstEnergy's (FE) new finance VPs?

They will develop and implement financial strategy, including budgeting, forecasting, and financial planning, while overseeing relationships with state commissions and leading state regulatory strategy development.

How does FirstEnergy's (FE) new business structure affect customer service?

The new structure shifts decision making and service closer to customers at the local level to foster better execution and customer investment.

What is the size of FirstEnergy's (FE) electric distribution network?

FirstEnergy serves more than 6 million customers across six states and operates approximately 24,000 miles of transmission lines connecting the Midwest and Mid-Atlantic regions.

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