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The Ram Truck brand will serve as the Official Truck of the Macy's Thanksgiving Day Parade for the sixth consecutive year. On November 26, 2020, Ram trucks will tow all parade floats in collaboration with Macy's and the City of New York. Notably, three trucks will be wrapped to highlight float designs, including Santa's Sleigh. Over 50 trucks and vans will also support behind-the-scenes preparations. Head of Ram Brand, Mike Koval Jr., emphasized the honor of participating in this celebrated holiday event.
The Jeep brand has launched its official storefront on Amazon, enabling enthusiasts in the U.S. and Canada to purchase a wide range of officially licensed Jeep merchandise. The store offers hundreds of products including apparel, camping gear, and home accessories, coinciding with the holiday shopping season. Marissa Hunter, Head of Marketing for FCA North America, emphasized that this initiative allows fans to embrace the Jeep lifestyle through a convenient online platform. Jeep's legacy spans nearly 80 years, representing freedom and adventure for its owners.
Dodge//SRT announced the launch of its Black Friday exclusive "Dodge Power Dollars" program, offering customers a $10-per-horsepower cash allowance on the new 2021 Dodge Durango from Nov. 27 to Nov. 30. This initiative builds on the success of last year’s promotion, which increased sales of premium trims, making the R/T model the top seller in Q3 2020. The revamped Durango features aggressive styling, a new driver-centric interior, and advanced technology enhancements.
Ram Truck announced the launch of the fourth phase of the "Built to Serve Edition" trucks, honoring five branches of the U.S. armed forces. This edition includes 2,000 limited models, with 1,000 in Tank and 1,000 in Flame Red. Available in early 2021, these trucks feature military-inspired interiors and exterior designs, including unique paint options. Orders will open next month, with production starting at the Sterling Heights Assembly Plant. Ram continues to recognize military service through this initiative, reinforcing their commitment to both veterans and the community.
The 2021 Ram 1500 has been named to Car and Driver's 10Best vehicles list for the third consecutive year, distinguishing itself as the only pickup truck on this year's list. The evaluation process involved a rigorous 100-point scale assessing intended purpose, value, and driving experience. The Ram 1500 lineup, recognized for its luxury-grade interior and towing capabilities, continues to set benchmarks in the pickup segment. This accolade reflects Ram's commitment to manufacturing top-performing trucks that satisfy diverse consumer needs.
On November 17, 2020, FCA announced the 2021 Jeep Wrangler Rubicon 392, featuring a 6.4-liter V-8 engine that delivers 470 horsepower and 470 lb.-ft. of torque. This model boasts exceptional off-road capabilities, with improved approach and departure angles, and can accelerate from 0-60 mph in 4.5 seconds. The Wrangler Rubicon 392's production of V-8 engines marks a significant return after nearly 40 years. With advanced four-wheel-drive features and a factory lift, it promises an unparalleled driving experience both on and off the road. The vehicle will be available for purchase in the first quarter of 2021.
U.S. News & World Report has awarded Ram the Best Truck Brand for 2021, marking its second consecutive year achieving this title. This evaluation considered 34 brands and was based on comprehensive analysis of reviews, test drives, and safety data. The award highlights the Ram 1500's dual function as a work vehicle and daily driver, credited for its comfort and towing capabilities. Ram continues to set benchmarks in categories such as torque, towing capacity, and interior luxury, enhancing its appeal to consumers.
Jeep® is set to unveil the new 2021 Wrangler Rubicon 392 on November 17, 2020, at noon EDT. The reveal will take place online, making it accessible for public viewing on YouTube. This event highlights Jeep's commitment to innovation and exciting new offerings in the automotive market, aligning with consumer interests in enhanced performance and features.
The production of the new 2021 Chrysler Pacifica has commenced at FCA's Windsor Assembly Plant in Ontario, Canada. The Pacifica features the segment's only plug-in hybrid minivan and the most advanced all-wheel-drive system. With 97 standard safety features, it leads the industry in safety. The Pacifica starts at a U.S. MSRP of $35,045 for the Touring model and $39,995 for the Hybrid. The redesigned Pacifica will be available at dealerships by December 2020.
Jeep will unveil a new vehicle on November 17, 2020, at noon EST. The reveal will be streamed online for public viewing on YouTube. This event marks an important milestone for the Jeep brand, and further details about the vehicle will be announced leading up to the event.
