Dodge//SRT Launches Black Friday 'Dodge Power Dollars' on 2021 Durango for a Limited Time

Rhea-AI Summary

Dodge//SRT announced the launch of its Black Friday exclusive "Dodge Power Dollars" program, offering customers a $10-per-horsepower cash allowance on the new 2021 Dodge Durango from Nov. 27 to Nov. 30. This initiative builds on the success of last year’s promotion, which increased sales of premium trims, making the R/T model the top seller in Q3 2020. The revamped Durango features aggressive styling, a new driver-centric interior, and advanced technology enhancements.

Positive

• Launch of "Dodge Power Dollars" program with $10-per-horsepower cash allowance.
• Successful increase in sales of premium trims in prior year.
• 2021 Durango features aggressive styling and advanced technology.

Negative

• None.

AUBURN HILLS, Mich., Nov. 24, 2020 /PRNewswire/ --

• 2021 Dodge Durango features new aggressive exterior styling, new interior with driver-centric cockpit and the available 10.1-inch touchscreen with five-times-faster Uconnect 5 system
• "Dodge Power Dollars" are available for 2021 Durango models (from dealer inventory) for a limited time from Nov. 27 to Nov. 30
• This offer builds on the success of the "Dodge Power Dollars" for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020
• Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offer

Dodge//SRT is gearing up for Black Friday with the industry-exclusive "Dodge Power Dollars" program. For a limited time, Dodge is offering a $10-per-horsepower cash allowance toward the purchase of the new 2021 Durango.

From Nov. 27 to Nov. 30, 2020, customers across the United States who purchase any 2021 Dodge Durango from dealer inventory will get a $10-per-horsepower cash allowance.

"If you dance when you're the only one who can hear the music, does that make you crazy? I guess it depends on whether or not you're a member of the Brotherhood of Muscle," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Because when you're a member of the Brotherhood and you hear that Dodge is offering its record-breaking Power Dollars on the 2021 Dodge Durango just now arriving in dealerships, you don't see crazy, you hear music, but only for four days. Is it crazy, even for Dodge? Maybe, but if you're not first, you're last."

This offer builds on the success of the "Dodge Power Dollars" program for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020.

Durango
Model	Horsepower	Cash allowance
SRT 392	475	$4,750
R/T	360	$3,600
Citadel	up to 360	up to $3,600
GT	295	$2,950
SXT	up to 295	up to $2,950

Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offer.

Dodge Durango, the ultimate "no-compromise" SUV and the Charger of the three-row SUV segment, raises the bar for 2021 with new aggressive exterior styling, a new interior with a Challenger-inspired driver-centric cockpit, five-times-faster Uconnect 5 on the largest-in-class available 10.1-inch touchscreen.

The Challenger and Charger muscle car exteriors are reflected in the Durango's new, aggressive exterior, which features a new front fascia, LED low/high projector headlamps, LED daytime running lamp (DRL) signatures, grille, rear spoiler and wheels.

The Durango interior is significantly upgraded for the 2021 model year with a new performance-inspired cockpit, including a redesigned instrument panel, center console and front doors, and five-times-faster Uconnect 5 with the largest-in-class available 10.1-inch touchscreen. With all of the updates, the interior feels more driver-oriented, modern and refined than the outgoing model.

The new Tow N Go Package on the 2021 Durango R/T AWD leverages its 5.7-liter HEMI® V-8 engine performance, SRT's menacing looks, unmatched best-in-class towing of 8,700 pounds, an improved top speed of 145 mph, Track, Sport, Snow and Tow drive modes and SRT-tuned performance exhaust with an iconic Dodge exhaust rumble.

The 2021 Durango Citadel is the all-in luxury trim of the Durango lineup, delivering many premium features as standard equipment, including heated and ventilated Nappa leather driver and passenger seats, the full suite of safety features and more. The Citadel offers two powertrain options, both of which include class IV towing with integrated trailer brake as standard equipment:

• The award-winning 3.6-liter Pentastar V-6 engine, rated at up to 295 horsepower and 260 lb.-ft. of torque, and 6,200 lbs. towing capacity is standard
• The classic 5.7-liter HEMI V-8 engine, available on the Citadel, produces a best-in-class 360 horsepower and 390 lb.-ft. of torque with 7,200 lbs. towing capacity

As the industry's only three-row muscle car, the Durango maintains its claim of being a family-friendly SUV with available seating for up to seven, standard Dodge muscle car attitude and the capability of best-in-class towing leadership at every trim level.

"Dodge Power Dollars" Continues for 2020 Models
"Dodge Power Dollars" continues for every 2020 Dodge Challenger, Dodge Charger and Dodge Durango, receiving $10 per horsepower cash allowance, ranging from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) capability to the new 807-horsepower 2020 Dodge Challenger SRT Super Stock, the quickest and most powerful muscle car. 

Challenger
Model	Horsepower	Cash allowance
SRT Super Stock	807	$8,070
Hellcat Redeye	797	$7,970
Hellcat	717	$7,170
R/T Scat Pack	485	$4,850
R/T	375	$3,750
GT AWD	303	$3,050
GT	303	$3,050
SXT AWD	303	$3,050
SXT	303	$3,050

 

Charger
Model	Horsepower	Cash allowance
SRT Hellcat	707	$7,070
Scat Pack	485	$4,850
R/T	370	$3,700
GT AWD	300	$3,000
GT	300	$3,000
SXT AWD	300	$3,000
SXT	292	$2,920

 

Durango
Model	Horsepower	Cash allowance
SRT 392	475	$4,750
R/T	360	$3,600
Citadel	up to 360	up to $3,600
GT	295	$2,950
SXT	up to 295	up to $2,950

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.

Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

Follow Dodge//SRT and FCA news and video on:  
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge, https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial, www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge, www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge, www.youtube.com/fcanorthamerica

View original content to download multimedia:http://www.prnewswire.com/news-releases/dodgesrt-launches-black-friday-dodge-power-dollars-on-2021-durango-for-a-limited-time-301179812.html

SOURCE FCA

FAQ

What is the Dodge Power Dollars program for FCAU?

The Dodge Power Dollars program offers a $10-per-horsepower cash allowance for the purchase of the 2021 Dodge Durango from Nov. 27 to Nov. 30.

When can customers take advantage of the Dodge Power Dollars offer?

Customers can benefit from the Dodge Power Dollars offer from November 27 to November 30, 2020.

What features does the 2021 Dodge Durango include?

The 2021 Dodge Durango features a new aggressive exterior, a driver-centric cockpit, and a 10.1-inch touchscreen with a five-times-faster Uconnect 5 system.

What was the result of the previous year's Dodge Power Dollars program?

The previous year's Dodge Power Dollars program led to a higher year-over-year sales mix of premium trims, notably making the R/T model the best-selling trim in Q3 2020.