Native Grill & Wings Synchs Up with Arizona DJ and Radio Host Holmberg for Ultimate Wing Eating Contest Showdown
Native Grill & Wings, part of FAT Brands (NASDAQ: FAT), is launching a wing-eating competition called Holmberg's "Handle the Heat" in collaboration with Arizona DJ and Radio Host Holmberg. The contest runs from Aug. 8 to Aug. 28 across Phoenix area locations, with a Championship round on Sept. 4.
To support the Arizona Humane Society, Native is introducing the Holmberg Special from Aug. 8 to Sept. 8, featuring 10 wings and a Stella Artois for $19.79, with $1 from each sale donated to the charity. This initiative aligns with Native's community-focused approach and FAT Brands' strategic expansion of fast casual and casual dining concepts globally.
Native Grill & Wings, parte di FAT Brands (NASDAQ: FAT), sta lanciando una competizione di mangiamento di ali chiamata "Handle the Heat" di Holmberg in collaborazione con il DJ e conduttore radiofonico dell'Arizona Holmberg. Il concorso si svolgerà dal 8 agosto al 28 agosto in diverse sedi della zona di Phoenix, con un giro di Campionato il 4 settembre.
Per sostenere la Arizona Humane Society, Native introduce il Holmberg Special dal 8 agosto all'8 settembre, che include 10 ali e una Stella Artois per $19,79, con $1 da ogni vendita donato all’associazione. Questa iniziativa è in linea con l'approccio orientato alla comunità di Native e l'espansione strategica di FAT Brands nei concetti di fast casual e ristorazione casual in tutto il mondo.
Native Grill & Wings, parte de FAT Brands (NASDAQ: FAT), está lanzando una competencia de comer alitas llamada "Handle the Heat" de Holmberg en colaboración con el DJ y presentador de radio de Arizona, Holmberg. El concurso se llevará a cabo desde el 8 de agosto hasta el 28 de agosto en diversas ubicaciones del área de Phoenix, con una ronda de campeonato el 4 de septiembre.
Para apoyar a la Arizona Humane Society, Native está introduciendo el Holmberg Special del 8 de agosto al 8 de septiembre, que incluye 10 alitas y una Stella Artois por $19.79, con $1 de cada venta donado a la caridad. Esta iniciativa se alinea con el enfoque comunitario de Native y la expansión estratégica de FAT Brands en conceptos de comida rápida casual y restaurante casual a nivel global.
Native Grill & Wings는 FAT Brands (NASDAQ: FAT)의 일부로서, 애리조나 DJ이자 라디오 호스트인 Holmberg와 협력하여 "Handle the Heat" 대회를 시작합니다. 이 대회는 8월 8일부터 8월 28일까지 피닉스 지역의 여러 장소에서 진행되며, 챔피언십 라운드는 9월 4일에 열립니다.
Arizona Humane Society를 지원하기 위해 Native는 Holmberg Special을 8월 8일부터 9월 8일까지 출시하며, 10개의 날개와 Stella Artois 한 잔이 $19.79에 제공되고, 판매당 $1가 자선단체에 기부됩니다. 이 initiative는 Native의 지역사회 중심 접근 방식과 FAT Brands의 전 세계 패스트 캐주얼 및 캐주얼 다이닝 개념 전략적 확장과 일치합니다.
Native Grill & Wings, partie de FAT Brands (NASDAQ: FAT), lance un concours de mangeages d'ailes appelé "Handle the Heat" de Holmberg en collaboration avec le DJ et animateur de radio de l'Arizona, Holmberg. Le concours se déroulera du 8 août au 28 août dans plusieurs établissements de la région de Phoenix, avec une finale le 4 septembre.
Pour soutenir la Arizona Humane Society, Native introduit le Holmberg Special du 8 août au 8 septembre, comprenant 10 ailes et une Stella Artois pour 19,79 $, avec 1 $ de chaque vente reversé à l'association. Cette initiative est conforme à l'approche communautaire de Native et à l'expansion stratégique de FAT Brands dans les concepts de restauration rapide décontractée et de restauration informelle à l’échelle mondiale.
Native Grill & Wings, Teil von FAT Brands (NASDAQ: FAT), startet einen Wettbewerb im Wingsessen namens "Handle the Heat" von Holmberg in Zusammenarbeit mit dem DJ und Radio-Host Holmberg aus Arizona. Der Wettbewerb läuft vom 8. August bis 28. August an verschiedenen Standorten in der Region Phoenix, mit einer Meisterschaftsrunde am 4. September.
Um die Arizona Humane Society zu unterstützen, führt Native vom 8. August bis 8. September das Holmberg Special ein, das 10 Wings und ein Stella Artois für 19,79 $ beinhaltet, wobei 1 $ aus jedem Verkauf an die Wohltätigkeitsorganisation gespendet wird. Diese Initiative steht im Einklang mit Natives gemeinwohlorientiertem Ansatz und der strategischen Expansion von FAT Brands im globalen Bereich der Fast Casual- und Casual Dining-Konzepte.
- Collaboration with popular local DJ Holmberg may increase brand visibility and customer engagement
- Introduction of -time Holmberg Special menu item at $19.79 could drive sales
- Charitable initiative supporting Arizona Humane Society may enhance brand image and customer loyalty
- None.
Local Wing Chain and Radio Personality to Drum up Champion in Support of Arizona Humane Society
LOS ANGELES, Aug. 06, 2024 (GLOBE NEWSWIRE) -- Native Grill & Wings, known for its signature wings and vibrant atmosphere, is launching the ultimate wing-eating showdown, Holmberg’s “Handle the Heat,” with beloved Arizona DJ and Radio Host Holmberg. Starting, Aug. 8 and running through Aug. 28, the locally born chain will host weekly challenges across Phoenix area Native Grill & Wings locations where locals can see if they can handle the heat and secure a spot in the Championship round on Sept. 4. The preliminary Showdown schedule is as follows:
- Thursday, Aug. 8, Native Grill & Wings 5030 East Ray Road, Phoenix, AZ 86044, from 5:30 p.m. to 7:30 p.m.
- Wednesday, Aug. 14, Native Grill & Wings 1947 South Signal Butte Road, Mesa, AZ 85209, from 5:30 p.m. to 7:30 p.m.
- Wednesday, Aug. 21, Native Grill & Wings 5020 West Baseline Road, Phoenix, AZ 85339, from 5:30 p.m. to 7:30 p.m.
- Wednesday, Aug. 28, Native Grill & Wings 13929 West Waddell Road, Surprise, AZ 85379, from 5:30 p.m. to 7:30 p.m.
On Sept. 4, winners will compete at the Championship Showdown hosted at the Native Grill & Wings on 4341 East Baseline Road, Gilbert, AZ 85234 from 5:30 p.m. to 7:30 p.m. Holmberg and Native Grill & Wings will provide the sauce, awarding them a monetary prize and more! To sign up and view a complete list of rules and details, potential competitors must visit 98kupd.com.
If you’d rather eat wings at your own pace, Native has you covered. To celebrate the ongoing competition, the Holmberg Special will hit Phoenix menus on Aug. 8. The satisfying meal includes 10 juicy wings and a refreshing Stella Artois (a bottle or 16 ounce) for
“No matter how hot, I’ll stick anything in my mouth to help the Arizona Humane Society because I like animals more than people,” said Radio Host and DJ, John Holmberg.
“We are thrilled to collaborate with Holmberg—an Arizona icon—to host not only a lively wing eating competition, but to also create a menu item that will benefit the community,” said Ashley Montgomery, VP of Marketing for Native Grill & Wings. “Every animal deserves a good home, and we hope with our initiative that we can further the impactful work of the Arizona Humane Society.”
For more information or to find a Native Grill & Wings location near you, visit www.nativegrillandwings.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Native Grill & Wings
Native Grill & Wings is a family-friendly, polished sports grill with 20 franchised locations throughout Arizona and Texas. Native, as the brand’s legion of fans call it, serves over 20 award-winning wing flavors that guests can order by the individual wing, as well as an extensive menu of pizza, burgers, sandwiches, salads and more. For more information, visit www.nativegrillandwings.com.
About the Arizona Humane Society
Since 1957, the Arizona Humane Society has been saving the lives of the Valley’s most vulnerable pets. Guided by its Ethical No-Kill Philosophy™, AHS saves thousands of sick, injured, and abused pets every year. In 2024, the shelter opened its state-of-the-art Rob & Melani Walton Papago Park Campus to support its innovative System of Care which includes one of the largest shelter-based trauma hospitals in the nation along with intensive care units, comprehensive medical and foster programs, vital animal ambulance and investigation services, behavior intervention programs, and pet adoptions. With more than 400 employees across three locations, AHS’ community-based model is comprised of a Pet Resource Center, affordable veterinary services, proactive outreach, community support, and partner collaboration which help keep more pets in loving homes where they belong. To learn more, visit azhumane.org.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
When does Native Grill & Wings' Holmberg's "Handle the Heat" wing-eating contest start and end?
What is the Holmberg Special at Native Grill & Wings and how long is it available?
How is Native Grill & Wings supporting the Arizona Humane Society with this promotion?
Which company owns Native Grill & Wings and what is their stock symbol?
