Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium

Rhea-AI Summary

Extreme Networks (NASDAQ: EXTR) has partnered with Liverpool FC as the Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider. This multi-year agreement, commencing later this year, will enhance connectivity at Anfield stadium with Wi-Fi 6E access points, enabling digital services like mobile ticketing and non-fungible tokens (NFTs). Additionally, ExtremeAnalytics will provide real-time data insights to improve fan experiences and operational efficiency. The management of this network will be facilitated by ExtremeCloud™ IQ.

Positive

• Multi-year partnership with Liverpool FC enhances brand visibility.
• Deployment of Wi-Fi 6E access points improves connectivity and fan engagement.
• Real-time analytics from ExtremeAnalytics supports data-driven decision making.
• Potential for future innovations like AR/VR services at Anfield.

Negative

• None.

High-Capacity Wi-Fi and Network Analytics to Drive Exceptional Experiences for Fans and More Fluid Operations for Club

SAN JOSE, Calif.--(BUSINESS WIRE)-- Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud-driven networking, today announced that Liverpool Football Club (Liverpool FC) has selected Extreme as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership. The deployment will begin later this year.

As a part of the agreement, Extreme will outfit Anfield stadium with Extreme Wi-Fi 6E access points to deliver the latest generation of wireless connectivity and enable fans to take advantage of digital amenities like mobile ticketing and concessions and participate in-stadium activities like non-fungible tokens (NFTs). It will also provide the Club with the infrastructure to roll out innovative and immersive new services like AR/VR in the future.

With ExtremeAnalytics™, Liverpool FC will gain real-time data, including fan foot traffic, app usage across the stadium, popular concessions and points in the match when fans are most digitally engaged. These insights will enable Liverpool FC to make data-driven decisions, deliver more personalized fan experiences and improve operational efficiencies on match day.

The wireless network will be managed by ExtremeCloud™ IQ, which helps stadium officials monitor and control Wi-Fi capacity and efficiency, configure devices and gain visibility into real-time analytics. This will help the Club streamline management and performance of the network and scale IT operations within Anfield stadium.

Executive Perspectives

Drew Crisp, Senior Vice President of Digital, Liverpool Football Club

“We’re delighted to be teaming up with Extreme to deliver outstanding in-stadium connectivity and analytics. This deal will provide supporters with the latest generation of wireless connectivity and enable them to take full advantage of our best-in-class digital offerings while visiting Anfield. Our home stadium is renowned for its storied history and Extreme will enable us to improve the digital fan experience on the ground, while also providing the critical insights we need to keep innovating and improving digital journeys for our fans.”

Norman Rice, Chief Operating Officer, Extreme Networks

“Connectivity is the foundation of next-generation mobile services like biometrics, interactive stadium apps and on-demand concessions at large venues. In a stadium like Anfield, which houses 54,000 fans, Extreme will provide next-generation wireless connectivity and deliver a goldmine of network insights that will help Liverpool Football Club better understand its fanbase, unlock new revenue streams and improve overall matchday operations. We’re proud to play such a pivotal role in the ongoing development of one of the most loved sports organizations in the world.”

About Extreme Networks

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website at https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube, Twitter, Facebook or Instagram.

Extreme Networks, ExtremeAnalytics, ExtremeCloud and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other trademarks shown herein are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220518005273/en/

Media Contact (US)

Amy Aylward

603-952-5138

PR@extremenetworks.com

Media Contact (EMEA)

Miryam Quiroz Cortez

+44 (0) 118 334 4216

PR@extremenetworks.com

Source: Extreme Networks, Inc.

FAQ

What is the recent partnership between Extreme Networks and Liverpool FC?

Extreme Networks has become the Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider for Liverpool FC, with deployments starting later this year.

What technology will Extreme Networks implement at Anfield stadium?

Extreme Networks will deploy Wi-Fi 6E access points and utilize ExtremeAnalytics for real-time data insights.

How will the partnership with Liverpool FC impact Extreme Networks?

This partnership will enhance brand visibility and potentially unlock new revenue streams for Extreme Networks.

When will the deployment of the network solutions begin at Anfield?

The deployment of network solutions at Anfield is set to begin later this year.

What benefits will Liverpool FC gain from the analytics provided by Extreme Networks?

Liverpool FC will gain insights into fan foot traffic and engagement, helping improve overall fan experiences and operational efficiencies.