Exchange Bank Announces Barry Friedman as New Board Member
Exchange Bank has announced the appointment of Barry Friedman to its Board of Directors. Friedman, currently serving as President and CEO of Friedman's Home Improvement, represents the third generation of leadership at the locally owned home improvement retailer that has served the North Bay and North Coast since 1946.
As CEO since 2013, Friedman brings extensive community leadership experience, serving on the Executive Committee Board of the North Bay Leadership Council, Community Board of Providence Santa Rosa Memorial Hospital, and as Chairperson of PSRMH's Community Benefit Committee. He holds a Business Degree from Lewis & Clark College.
The appointment strengthens Exchange Bank's board oversight capabilities, focusing on operations, long-term growth, stability, and regulatory compliance. Friedman's Home Improvement has been a long-standing Exchange Bank client, highlighting the strategic alignment between both organizations in supporting local businesses and community development.
Exchange Bank ha annunciato la nomina di Barry Friedman nel suo Consiglio di Amministrazione. Friedman, attualmente Presidente e CEO di Friedman's Home Improvement, rappresenta la terza generazione di leadership presso il rivenditore di articoli per la casa di proprietà locale, attivo nel North Bay e North Coast dal 1946.
Come CEO dal 2013, Friedman porta con sé una vasta esperienza nella leadership comunitaria, servendo nel Comitato Esecutivo del North Bay Leadership Council, nel Consiglio Comunitario dell'Ospedale Providence Santa Rosa Memorial e come Presidente del Comitato per i Benefici Comunitari del PSRMH. Ha conseguito una laurea in Economia presso il Lewis & Clark College.
La nomina rafforza le capacità di supervisione del Consiglio di Exchange Bank, concentrandosi su operazioni, crescita a lungo termine, stabilità e conformità normativa. Friedman's Home Improvement è un cliente di lunga data di Exchange Bank, evidenziando l'allineamento strategico tra le due organizzazioni nel supporto alle imprese locali e allo sviluppo della comunità.
Exchange Bank ha anunciado el nombramiento de Barry Friedman en su Junta Directiva. Friedman, que actualmente se desempeña como Presidente y CEO de Friedman's Home Improvement, representa la tercera generación de liderazgo en este minorista de mejoras para el hogar de propiedad local, que ha servido a la North Bay y la North Coast desde 1946.
Como CEO desde 2013, Friedman aporta una amplia experiencia en liderazgo comunitario, sirviendo en el Comité Ejecutivo del North Bay Leadership Council, en el Consejo Comunitario del Providence Santa Rosa Memorial Hospital y como Presidente del Comité de Beneficios Comunitarios del PSRMH. Tiene un título en Negocios de Lewis & Clark College.
El nombramiento refuerza las capacidades de supervisión de la junta de Exchange Bank, centrándose en operaciones, crecimiento a largo plazo, estabilidad y cumplimiento normativo. Friedman's Home Improvement ha sido un cliente de larga data de Exchange Bank, destacando la alineación estratégica entre ambas organizaciones en el apoyo a las empresas locales y el desarrollo comunitario.
Exchange Bank는 Barry Friedman을 이사회의 새로운 멤버로 임명했다고 발표했습니다. 현재 Friedman's Home Improvement의 회장 겸 CEO로 재직 중인 Friedman은 1946년부터 North Bay와 North Coast 지역에서 활동해 온 지역 소유의 홈 개선 소매업체의 3세대 리더십을 대표합니다.
2013년부터 CEO로 재직하며 Friedman은 North Bay Leadership Council의 집행 위원회, Providence Santa Rosa Memorial Hospital의 커뮤니티 위원회, PSRMH의 커뮤니티 혜택 위원회의 의장으로 활동하는 등 광범위한 지역 사회 리더십 경험을 가지고 있습니다. 그는 Lewis & Clark College에서 경영학 학위를 받았습니다.
이번 임명은 Exchange Bank의 이사회 감독 능력을 강화하여 운영, 장기 성장, 안정성 및 규제 준수에 집중합니다. Friedman's Home Improvement는 Exchange Bank의 오랜 고객으로, 지역 기업과 지역 사회 발전을 지원하는 두 조직 간의 전략적 정렬을 강조합니다.
Exchange Bank a annoncé la nomination de Barry Friedman au sein de son Conseil d'Administration. Friedman, actuellement Président et CEO de Friedman's Home Improvement, représente la troisième génération de leadership au sein de ce détaillant d'amélioration de l'habitat, détenu localement et qui sert la North Bay et la North Coast depuis 1946.
En tant que CEO depuis 2013, Friedman apporte une vaste expérience en leadership communautaire, siégeant au Comité Exécutif du North Bay Leadership Council, au Conseil Communautaire de l'Hôpital Providence Santa Rosa Memorial, et en tant que Président du Comité des Bénéfices Communautaires du PSRMH. Il détient un diplôme en affaires du Lewis & Clark College.
Cette nomination renforce les capacités de supervision du conseil d'Exchange Bank, en se concentrant sur les opérations, la croissance à long terme, la stabilité et la conformité réglementaire. Friedman's Home Improvement est un client de longue date d'Exchange Bank, soulignant l'alignement stratégique entre les deux organisations dans le soutien aux entreprises locales et au développement communautaire.
Exchange Bank hat die Ernennung von Barry Friedman in seinen Vorstand bekannt gegeben. Friedman, der derzeit als Präsident und CEO von Friedman's Home Improvement tätig ist, repräsentiert die dritte Generation der Führung des lokal betriebenen Einzelhändlers für Heimwerkerbedarf, der seit 1946 in der North Bay und an der North Coast tätig ist.
Als CEO seit 2013 bringt Friedman umfassende Erfahrungen in der Gemeinschaftsführung mit, indem er im Exekutivausschuss des North Bay Leadership Council, im Gemeindevorstand des Providence Santa Rosa Memorial Hospital und als Vorsitzender des Gemeinnützigkeitsausschusses des PSRMH tätig ist. Er hat einen Abschluss in Betriebswirtschaft von der Lewis & Clark College.
Die Ernennung stärkt die Aufsichtsfähigkeiten des Vorstands von Exchange Bank und konzentriert sich auf Betrieb, langfristiges Wachstum, Stabilität und regulatorische Compliance. Friedman's Home Improvement ist ein langjähriger Kunde der Exchange Bank, was die strategische Ausrichtung zwischen beiden Organisationen zur Unterstützung lokaler Unternehmen und zur Gemeinschaftsentwicklung unterstreicht.
- Appointment brings strategic retail industry expertise to the board
- Strong local market knowledge and community connections
- Demonstrates existing business relationship as a long-term client
- Brings extensive community leadership experience
- None.
Barry Friedman, Exchange Bank Board Member and Friedman's Home Improvement President and CEO
“We are thrilled to welcome Barry Friedman to Exchange Bank’s Board of Directors,” said Troy Sanderson, President and CEO of Exchange Bank. “Barry’s deep-rooted commitment to the North Bay, his leadership at Friedman’s, and his passion for community service align perfectly with Exchange Bank’s mission. His experience and insights will be invaluable as we continue to support local businesses and strengthen our community.”
Since being named CEO in 2013, Friedman has led the company with a focus on fostering growth while embracing the importance of service and community. He is an Executive Committee Board Member of the North Bay Leadership Council (NBLC), a Community Board Member of Providence Santa Rosa Memorial Hospital (PSRMH), and the Chairperson of PSRMH’s Community Benefit Committee. Friedman is also a former Board Member of Rebuilding Together Santa Rosa and actively serves on the Leadership Team for the Schools Plus Golf Tournament. He holds a Business Degree from Lewis & Clark College in
“I’m honored to join the Board of Exchange Bank, a trusted institution with a deep legacy in Sonoma County,” said Friedman. “For nearly 80 years, Friedman’s has been rooted in this community, and we know firsthand the power of strong local partnerships. There’s a reason we’ve been an Exchange Bank client for so long—its commitment to supporting local families and businesses aligns perfectly with our own. This role is an opportunity to support the long-term success of our region, and I look forward to working with the Board as we uphold Exchange Bank’s legacy as a cornerstone of our community.”
Exchange Bank's Board of Directors plays a critical role in overseeing its operations, ensuring long-term growth, stability and adherence to regulatory standards. The Board protects the interests of shareholders, customers and the broader community, upholding values of integrity and sound financial practices.
About Exchange Bank
Headquartered in
Member FDIC — Equal Housing Lender — Equal Opportunity Employer
About Friedman’s Home Improvement
Friedman’s is a locally owned home improvement, lumber and building-materials retailer serving California’s North Bay and North Coast. Built on the strength of generations of hard work, investment and service to the region for 79 years, Friedman’s legacy of deep reverence and care for its customers and team is experienced through its four retail locations in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250318465200/en/
Suzanne Knowlton, VP/Director of Marketing & Community Relations
Exchange Bank
PO Box 403
Suzanne.Knowlton@exchangebank.com
Source: Exchange Bank
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