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Grammy Award-winning Artist Lecrae and Experian Debut “Protect The Bag” Financial Education Web Series Tonight!

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Grammy Award-winning artist Lecrae launches the first episode of his six-part web series, “Protect The Bag,” aimed at promoting financial literacy. Premiering on November 9, 2021, and produced in collaboration with Experian and 3 Strand Films, the series will feature weekly episodes that address budgeting, identity protection, saving, and investing. Guest stars include several celebrities who will highlight the importance of credit education. This initiative is part of Experian’s broader effort to empower consumers through financial health education.

Positive
  • Partnership with Experian enhances financial literacy outreach.
  • Weekly episodes offer structured financial education to a wide audience.
  • Celebrity involvement may increase viewer engagement and reach.
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ATLANTA--(BUSINESS WIRE)-- Grammy Award-winning recording artist Lecrae drops the first episode of his new six-part original web series, “Protect The Bag” today across his social media channels to provide fans and viewers with a blueprint for building a financial legacy. The weekly “edutainment” episodes are produced in partnership with Experian, a leading information services company, and Lecrae’s production company, 3 Strand Films.

Grammy Award-winning artist Lecrae on set of his new web series, Protect The Bag. Produced in partnership with Experian, the episodes will provide viewers a blueprint to financial literacy. The six-episode weekly series starts today, November 9, on Lecrae's YouTube channel at 7:00 p.m. EST/4:00 p.m. PST. (Photo: Business Wire)

Grammy Award-winning artist Lecrae on set of his new web series, Protect The Bag. Produced in partnership with Experian, the episodes will provide viewers a blueprint to financial literacy. The six-episode weekly series starts today, November 9, on Lecrae's YouTube channel at 7:00 p.m. EST/4:00 p.m. PST. (Photo: Business Wire)

Part scripted-sketch show, part guest-interview, Lecrae will tackle the basics of financial health with themes including budgeting, identity protection, saving, investing and more.

“The Protect The Bag web series allows me to walk in multiple spaces simultaneously,” Lecrae said. “I get to continue the work of Restoration by educating people about financial literacy, but there is also an element of creativity and entertainment that pulls out the best in me. People need financial literacy broken down in ways they can understand and I’m excited to partner with Experian to present this content, produced by my production team, 3 Strand Films.”

Celebrity friends Coco Jones, WHATUPRG, Kyle Korver, Tyler Lockett, and Michael Porter, Jr. will join him to share the importance of credit education and understanding money matters.

A new episode premieres each week starting today for the next six weeks on Tuesdays at 7:00 p.m. EST/4:00 p.m. PST on Lecrae’s YouTube channel.

“We are excited to partner with Lecrae on this innovative way to educate young adults on the importance of starting their financial health journey early,” said Abigail Lovell, Experian’s senior vice president of corporate social responsibility. “This unique partnership is like an authentic and hip master class, offered by an artist young adults admire, supporting consumers who may feel as if they don’t have access to financial tools.”

This partnership is part of Experian’s United for Financial Health program, a global financial recovery initiative that helps educate and empower vulnerable consumers and minority business owners around financial health. As part of this program, Lecrae has also supported the Home Preservation Grant, an Experian partnership with the NAACP to provide mortgage relief to homeowners negatively impacted by COVID-19.

Click here to watch a preview of the first episode.

ABOUT LECRAE

A Multi Grammy Award-winning platinum selling artist, Lecrae has evolved into a New York Times best-selling author, entrepreneur, speaker, thought leader, and philanthropist. He is the co-owner/co-founder/president of Atlanta-based record label Reach Records. He made history as the first artist to have a #1 Album on both the Billboard Top 200 and Gospel Charts simultaneously! His first book, Unashamed is a New York Times best-seller! In 2021, he released his second book, I Am Restored: How I Lost My Religion but Found My Faith, a new album Restoration, and The Road To Restoration, a 3-part video narrative and a prelude to his forthcoming documentary. Restoration is more than an album, a book, or documentary, he is involved and partnered in several community initiatives that are rebuilding the west-side of Metro Atlanta. Learn more at www.lecrae.com or follow him on social media @Lecrae.

ABOUT EXPERIAN

Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 17,800 people operating across 44 countries, and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

Kimberly Belcher, kimberlybelcher@lagrant.com

Jackie O. Asare, jo@schuremediagroup.com

Victoria Lim, victoria.lim@experian.com

Source: Experian

FAQ

What is Lecrae's new web series 'Protect The Bag' about?

Lecrae's web series 'Protect The Bag' aims to promote financial literacy, discussing topics like budgeting, identity protection, saving, and investing.

When does the first episode of 'Protect The Bag' premiere?

The first episode of 'Protect The Bag' premiered on November 9, 2021.

Who produced Lecrae's web series 'Protect The Bag'?

The series is produced in partnership with Experian and Lecrae's company, 3 Strand Films.

What financial topics will be covered in 'Protect The Bag'?

The series covers financial topics including budgeting, identity protection, saving, and investing.

How often will new episodes of 'Protect The Bag' be released?

New episodes of 'Protect The Bag' will be released weekly for six weeks.

What is Experian's role in Lecrae's 'Protect The Bag' series?

Experian collaborates with Lecrae to provide educational content aimed at improving financial literacy among young adults.

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