Fusion92 and Experian Collaborate to Enhance Audience Development

Rhea-AI Summary

Fusion92, a marketing transformation company, has announced a strategic partnership with Experian, a global data and technology company. This collaboration will integrate Experian's marketing data and identity capabilities with Fusion92's advanced tools to create comprehensive audience profiles. This integration aims to improve targeting, activation, and measurement of marketing efforts, leading to better client results and faster growth for Fusion92.

Key highlights include the use of Experian's identity graph for enhanced data integration, expansion of Fusion92's data team to 20 members, acquisition and rebranding of TRAK Data to DIOS, and the launch of innovative products like NoMi and ShopLocal. The partnership is expected to provide superior audience solutions across various industries.

Positive

• Fusion92's integration with Experian's marketing data enhances targeting, activation, and measurement capabilities.
• Utilization of Experian's identity graph provides a comprehensive view of audience profiles.
• Expansion of Fusion92's data team to 20 scientists and analysts bolsters analytical capabilities.
• Acquisition of TRAK Data and its rebranding to DIOS improves AI modeling capabilities.
• Launch of innovative products like NoMi and ShopLocal enhances audience targeting and retail localization.

Negative

• The press release lacks specific financial projections or concrete metrics on how the integration will impact revenue or market share.
• There is no mention of potential challenges or risks associated with the integration process.
• The rebranding of TRAK Data to DIOS might cause temporary confusion or disruption in client services.

Fusion92's Integration of Experian's Marketing Data Will Extend Data Capabilities To Provide Better Client Results Across Targeting, Activation and Measurement

CHICAGO, June 6, 2024 /PRNewswire/ -- Fusion92, a marketing transformation company, announced a strategic collaboration with Experian, a global data and technology company. As part of this effort, Fusion92 will integrate Experian's marketing data and identity capabilities with Fusion92's advanced capabilities to create complete and reliable audience profiles that enable brands to target, activate and measure their marketing efforts more effectively. As a result, Fusion92 will drive faster growth and deliver superior results for its customers.

"One of the latest assets we've ingested and feel very excited about is Experian's identity graph, which paints a more comprehensive picture of our audiences by integrating fragmented data from various sources," said Dave Nugent, executive vice president of Data & Analytics at Fusion92. "Fusion92's unique Experian Marketing Data installation, when paired with our end-to-end marketing transformation expertise, yields innovative applications of data that are an absolute game changer for brands. Our ability to integrate and activate media with this uniquely reframed data, including personalized media assets to audiences based on a multitude of attributes, allows Fusion92 to provide quick-to-market, powerful audience solutions for our clients, no matter the industry they're in."

Through Fusion92's collaboration with Experian, the company can easily connect traditional audiences to a wide range of digital identifiers for better segmentation and digital activation. This integration helps Fusion92 support marketing campaigns more effectively by optimizing target selection, media mix and creative strategies. As a result, marketers can connect with their audiences more accurately and measure campaign performance reliably.

"Fusion92's ability to use Experian's marketing data will deliver unparalleled insights and results for their clients, optimizing audience targeting, activation and measurement," said Jeremy Hlavacek, chief commercial officer of Experian's Marketing Services. "Through our strategic collaboration, Fusion92 enhances data-driven advertising through connectivity, showcasing how Experian's marketing data and identity empower them to create innovative and highly effective marketing solutions. Together, we are helping brands reach their audiences more accurately and efficiently than ever." 

Fusion92 has steadily expanded its data and analytics capabilities over the past year, growing to a team of 20 data scientists and analysts and acquiring TRAK Data in November 2023 to bolster advanced artificial intelligence modeling capabilities. TRAK Data will soon be rebranded as DIOS (pronounced "dai-ose"), launching exclusively with Experian Marketing Data. By harnessing the power of data, Fusion92 continues to expand its suite of capabilities with innovative products such as NoMi, which provides audience targeting and drives conversion rates, and ShopLocal, a proprietary digital circular platform that enhances retail and commerce localization. This collaboration with Experian adds a powerful layer to Fusion92's extensive suite of services, helping brands achieve real-world results.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. It helps redefine lending practices, uncover and prevent fraud, simplify health care, deliver digital marketing solutions and gain deeper insights into the automotive market, all using its unique combination of data, analytics and software. Experian also assists millions of people to realize their financial goals and helps them save time and money.

Experian operates across a range of markets, from financial services and health care to automotive, agrifinance, insurance and many more industry segments.

Experian invests in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), it has a team of 22,500 people across 32 countries. Its corporate headquarters are in Dublin, Ireland.

Learn more at www.experianplc.com or visit Experian's global content hub at its global news blog for the latest news and insights from the group.

About Fusion92
Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com.

Media contact:
fusion92@powellny.com

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SOURCE Fusion92

FAQ

What is the significance of Fusion92's collaboration with Experian?

The collaboration aims to integrate Experian's marketing data with Fusion92's tools to improve targeting, activation, and measurement of marketing efforts.

How will Fusion92 use Experian's identity graph?

Fusion92 will use Experian's identity graph to create comprehensive audience profiles by integrating fragmented data from various sources.

What new capabilities will Fusion92 gain from the partnership with Experian?

Fusion92 will enhance its data integration, targeting, and measurement capabilities, providing better marketing results for clients.

What products are Fusion92 launching as part of the collaboration with Experian?

Fusion92 is launching NoMi for audience targeting and ShopLocal for enhancing retail and commerce localization.

What recent acquisition has Fusion92 made to bolster its data capabilities?

Fusion92 acquired TRAK Data in November 2023, which will be rebranded to DIOS, enhancing AI modeling capabilities.