EXL partners with Quilt.AI to revolutionize customer insights with AI-powered cultural understanding
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Insights
The partnership between EXL and Quilt.AI represents a strategic move in the data analytics and AI sector, with potential implications for companies operating within the realms of retail, consumer packaged goods, financial services and insurance. The collaboration is set to offer these industries enhanced capabilities to interpret vast amounts of data, which is essential for staying competitive in today's market.
By integrating Quilt.AI's AI-powered platform with EXL's expertise, clients could see a significant improvement in identifying and capitalizing on market trends. This is particularly relevant as businesses strive for hyper-personalization in marketing, which requires deep consumer insights. The ability to quickly analyze consumer sentiment and journeys could translate to more effective marketing strategies and, consequently, higher conversion rates and customer retention.
The use of generative AI (GenAI) in marketing automation presents a notable advancement. GenAI's potential to personalize content creation, coupled with predictive analytics, could lead to more efficient marketing spend and a better understanding of customer preferences. As such, this partnership could be a harbinger for increased investment in AI-driven marketing solutions, which may impact the stock performance of companies like EXL that are poised to deliver these innovative services.
The announcement of EXL's partnership with Quilt.AI could be of interest to investors, given EXL's recent recognition as a leader in AI and analytics by Everest Group's PEAK Matrix®. This accolade, combined with the new collaboration, may suggest a strengthening position in the market, potentially leading to positive investor sentiment.
EXL's expansion into AI-driven customer insights is a move towards capturing a larger share of the burgeoning market for data analytics services. As businesses increasingly rely on data to drive decisions, the demand for such services is expected to rise, which could result in revenue growth for companies like EXL. This growth prospect might be reflected in the company's stock valuation and could attract investors looking for exposure to the AI and big data sectors.
However, investors should also consider the costs associated with developing and integrating new technologies, as well as the competitive landscape of the AI industry. The success of this partnership will likely depend on the seamless execution of the combined capabilities and the actual market adoption of the services offered.
The technical synergy between EXL's industry expertise and Quilt.AI's AI capabilities could lead to the development of cutting-edge solutions in data analytics. The focus on proprietary AI models to understand consumer behavior represents a significant technological advancement in the field. This could set a new industry standard for how data is leveraged to inform business strategies.
From a technological standpoint, the implementation of GenAI in marketing automation is a key development. The ability to automate complex tasks such as lead scoring and email segmentation can greatly enhance operational efficiency. This could be a differentiating factor for EXL, as businesses look for solutions that not only provide insights but also streamline marketing processes.
While the partnership is promising, the success of these AI models in delivering actionable insights will be critical. The technology's effectiveness in real-world applications will determine its impact on the market and the potential for widespread adoption by businesses across various industries.
NEW YORK, April 09, 2024 (GLOBE NEWSWIRE) -- EXL (NASDAQ: EXLS), a leading data analytics and digital operations and solutions company, announced a partnership with Quilt.AI, a company at the forefront of employing artificial intelligence (AI) to understand and interpret internet data at scale. This collaboration aims to merge EXL's deep data, AI and industry expertise with Quilt.AI's advanced AI-powered platform, which transforms big data into human insights and cultural understanding.
The partnership will utilize the combined capabilities of both companies to help clients in industries such as retail, consumer packaged goods, financial services, and insurance to discover industry and product trends, analyze consumer journeys, and gauge consumer sentiment quickly and accurately. EXL intends to expand its ability to help clients understand their data and gain deeper insights into the contexts that shape consumer behaviors and preferences through proprietary AI models. This will enable businesses to make more informed decisions, proactively respond to changing market dynamics, and offer superior customer experiences.
“We are delighted to partner with Quilt.AI, whose data-driven insights and innovative approach can help our clients elevate their marketing campaigns,” said Vivek Jetley, president and head of analytics at EXL. “Together, we are making it possible for our clients to go beyond the confines of traditional product marketing to craft experiences that resonate with their customers.”
Using generative AI (GenAI) can enhance marketing automation by leveraging advanced algorithms to analyze large amounts of data, enabling personalized content creation, targeted advertising and predictive analytics. It automates tasks such as lead scoring, email segmentation and campaign optimization, allowing marketers to efficiently engage with prospects and customers at every stage of the buyer’s journey. With GenAI, businesses can streamline their marketing efforts, increase the return on investment and deliver more relevant experiences to customers.
“We're excited to partner with EXL, a company that shares our vision of using technology to drive industry transformation,” said Anurag Banerjee, co-founder and chief executive officer of Quilt.AI. “Together, we aim to stitch fragments of big data using our AI-powered platform to uncover deep consumer insight and generate relevant engagements at speed and scale.”
EXL was recently named a top performer and Leader among the 26 leading analytics and AI service providers in Everest Group’s Analytics and Artificial Intelligence (AI) Services Specialists PEAK Matrix® Assessment 2024. To read more about the Everest Group 2024 report, click here for the custom version of the report. For more information about EXL’s analytics and AI solutions, click here.
About EXL
EXL (NASDAQ: EXLS) is a leading data analytics and digital operations and solutions company. We partner with clients using a data and AI-led approach to reinvent business models, drive better business outcomes and unlock growth with speed. EXL harnesses the power of data, analytics, AI, and deep industry knowledge to transform operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect. We are headquartered in New York and have more than 54,000 employees spanning six continents. For more information, visit www.exlservice.com.
About Quilt.AI
Quilt.AI is a technology company that aims to bridge the gap between data and culture, using AI to uncover human insights from vast amounts of digital information. With a commitment to ethical data usage, Quilt.AI serves a diverse range of clients, from Fortune 100 companies to nonprofits, helping them understand the cultural contexts behind data. Quilt.AI has been called a “AI for Good” company by the Economist. Learn more at www.quilt.ai.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. You should not place undue reliance on those statements because they are subject to numerous uncertainties and factors relating to EXL's operations and business environment, all of which are difficult to predict and many of which are beyond EXL’s control. Forward-looking statements include information concerning EXL’s possible or assumed future results of operations, including descriptions of its business strategy. These statements may include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. These statements are based on assumptions that we have made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although EXL believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect EXL’s actual financial results or results of operations and could cause actual results to differ materially from those in the forward-looking statements. These factors, which include our ability to maintain and grow client demand, our ability to hire and retain sufficiently trained employees, and our ability to accurately estimate and/or manage costs, rising interest rates, rising inflation and recessionary economic trends, are discussed in more detail in EXL’s filings with the Securities and Exchange Commission, including EXL’s Annual Report on Form 10-K. You should keep in mind that any forward-looking statement made herein, or elsewhere, speaks only as of the date on which it is made. New risks and uncertainties come up from time to time, and it is impossible to predict these events or how they may affect EXL. EXL has no obligation to update any forward-looking statements after the date hereof, except as required by federal securities laws.
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FAQ
What is the partnership between EXL and Quilt.AI about?
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Why was EXL recently recognized in Everest Group's assessment?
