FC Dallas To Open 2024 MLS Regular Season With Evolv Technology
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Insights
The adoption of Evolv Technology's AI-based screening systems by FC Dallas represents a significant advancement in event security management. The system's ability to differentiate between weapons and non-threatening metal objects is a critical enhancement over traditional metal detectors. This technology reduces wait times and improves the overall fan experience, which is a key factor in customer satisfaction and retention for sports franchises. Additionally, the efficiency of the system can potentially lead to cost savings in the form of reduced staffing requirements at entry points.
From a security technology perspective, the integration of artificial intelligence in threat detection is a growing trend. The ability of AI to learn and adapt to new threats could provide a more dynamic and robust security environment. This could be especially relevant in a post-pandemic world where large gatherings are returning and safety is a top concern. However, the effectiveness of this technology must be continually assessed against evolving threats to maintain a high standard of security.
FC Dallas's implementation of Evolv's Express systems is indicative of broader trends in the sports industry where fan experience and safety are becoming increasingly intertwined. By streamlining the entry process, FC Dallas is likely to see positive effects on game day revenues, as fans may spend less time in lines and more time in the stadium consuming concessions and merchandise. Moreover, the positive publicity associated with enhanced security measures can attract a larger fan base, including families and individuals who prioritize safety in their entertainment choices.
While the immediate impact on Evolv Technology's stock is uncertain, the partnership with a prominent MLS team could serve as a proof of concept to other teams and venues, potentially leading to more contracts and increased market penetration. The long-term implications for Evolv's business growth and the sports security market could be substantial, provided the technology continues to meet expectations.
From a risk management standpoint, the deployment of Evolv's Express systems at Toyota Stadium is a proactive measure that addresses both safety risks and operational inefficiencies. Reducing entry bottlenecks not only mitigates the risk of crowd-related incidents but also lowers the likelihood of missed threats due to human error or fatigue. The data collected by the AI system could be invaluable for risk assessment and management, offering insights into crowd patterns and security breach attempts.
However, it is essential to balance security with privacy concerns. The introduction of AI in public spaces raises questions about data handling and the potential for misuse. Clear policies and transparency regarding the use of such technologies are necessary to maintain public trust. Additionally, the reliance on AI systems for security emphasizes the need for robust cybersecurity measures to prevent system compromises that could have severe safety implications.
Weapons Detection Tech Now Used By Texas MLS, MLB, NBA and NFL Teams
With the start of the FC Dallas regular season at Toyota Stadium this month, it will now use Evolv Express® systems to screen fans and staff at all of its entrances. Toyota Stadium can accommodate more than 19,000 fans, and Express allows fans to move through the entrances at pace. FC Dallas saw the success of Evolv at other facilities across MLS and switched to Express from metal detectors, which contributed to long lines and bottlenecks at entry.
Using sensor technology combined with artificial intelligence, Express can tell the difference between weapons and non-threatening metal objects people commonly carry. Toyota Stadium had the Express systems installed in December prior to hosting college football events including the Frisco Bowl and FCS National Championship.
“Increasingly, MLS decision makers – myself and my colleagues included - are strategizing about how to optimize the fan experience,” said Nick Shafer, vice president of stadium operations for FC Dallas and Toyota Stadium. “We had the opportunity to see the difference Evolv makes with the events in December, and we’re very excited to join other MLS and
Since the launch of Express in 2019, Evolv has screened more than 1 billion people. Toyota Stadium is the latest in a rapidly growing list of MLS facilities using Evolv as part of their safety plans. FC Dallas joins
“It is incredibly fulfilling to have another MLS team bring in Evolv,” said Jay Muelhoefer, chief commercial officer for Evolv Technology. “The fact that teams recognize how Evolv is transforming the fan experience at other stadiums in the league is a testament to how truly impactful the technology is. We’re excited to partner with FC Dallas and help create a safer, more fan-friendly environment for another
About Evolv Technology
Evolv Technology (NASDAQ: EVLV) is transforming human security to make a safer, faster, and better experience for the world’s most iconic venues and companies as well as schools, hospitals, and public spaces, using industry leading artificial intelligence (AI)-powered weapons detection and analytics. Its mission is to transform security to create a safer world to work, learn, and play. Evolv has digitally transformed the gateways in places where people gather by enabling seamless integration combined with powerful analytics and insights. Evolv’s advanced systems have scanned more than a billion people since 2019. Evolv has been awarded the
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Media Contact:
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Source: Evolv Technology
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