Ethan Allen Debuts State-of-the-Art Immersive 3D Virtual Design Center Combining Personal Service and Technology

Rhea-AI Summary

Ethan Allen has launched an innovative Virtual Design Center, enhancing client interaction with its extensive product portfolio. This immersive experience features 75 room settings and over 2,000 items, allowing clients to collaborate with designers or browse independently. The platform offers 3D views and web AR options for clients to visualize products in their homes. Partnering with BitReel, the initiative underscores Ethan Allen's commitment to fusing technology with personalized service, providing a modern solution to home design needs.

Positive

• Introduction of Virtual Design Center with 75 room settings and 2,000 products enhances customer interaction.
• Utilizes technology for an immersive shopping experience, allowing 3D viewing and AR applications.
• Strengthens the company's commitment to combining personalized service with virtual tools.

Negative

• None.

DANBURY, Conn., June 22, 2022 (GLOBE NEWSWIRE) -- Ethan Allen, a leading global interior design company and renowned manufacturer and retailer of quality home furnishings, has just debuted a state-of-the-art immersive Virtual Design Center.

The company’s initial launch of the Virtual Design Center experience showcases the timeless aesthetic of Ethan Allen’s vast product portfolio while fostering collaboration between the company’s world-class interior designers and clients. The Virtual Design Center will be further expanded with 75 indoor and outdoor room settings and more than 2,000 shoppable products. “Combining the personal service of our interior designers with the technology of the Virtual Design Center provides a great opportunity for timely and exceptional experience,” said Ethan Allen’s Chairman, President, and CEO Farooq Kathwari.

“The thousands of styles in our new Virtual Design Center strongly project classic design with a modern perspective, and the experience extends our commitment to combining personal interior design service with technology. It further enhances the value of our complimentary interior design service, creating even more ways for clients to collaborate with our designers.”

Clients can access the company’s furniture and accent categories while either co-browsing live with an Ethan Allen designer or browsing on their own, at their own pace. Clients can view items in 3D, read product details, share, and save item lists, and utilize web AR view in their homes, either via a QR code on their desktop or directly when browsing on a mobile device.

Visit the Virtual Design Center

Ethan Allen partnered with Cambridge based company BitReel® Inc. to create this state-of-the-art immersive 3D virtual experience.

ABOUT ETHAN ALLEN
Ethan Allen Interiors Inc. (NYSE: ETD) is a global luxury home fashion brand, leading interior design destination, manufacturer, and retailer in the home furnishings marketplace. The Company provides complimentary interior design service to its clients and sells a full range of home furnishings through a retail network of design centers located throughout the United States and abroad as well as online at ethanallen.com. Ethan Allen owns and operates nine manufacturing facilities located in the United States, Mexico and Honduras, including one sawmill, one rough mill, and a lumberyard. Approximately 75% of its products are manufactured or assembled in these North American facilities. Vertically integrated from product design through home delivery, the Company offers stylish products, artisanal quality, and personalized service. For more information on Ethan Allen's products and services, visit www.ethanallen.com.

CONTACT
Geri Moran
Vice President, Marketing & Public Relations
203.743.8374
geri.moran@ethanallen.com

FAQ

What is the purpose of Ethan Allen's Virtual Design Center?

Ethan Allen's Virtual Design Center aims to enhance customer interaction with their extensive product portfolio through immersive technology.

How many products are featured in the Virtual Design Center launched by Ethan Allen?

The Virtual Design Center features over 2,000 shoppable products.

What technology does Ethan Allen's Virtual Design Center utilize?

The Virtual Design Center utilizes immersive 3D technology and web augmented reality (AR) for an enhanced shopping experience.

When was the Virtual Design Center launched by Ethan Allen?

The Virtual Design Center was launched on June 22, 2022.

Who partnered with Ethan Allen to create the Virtual Design Center?

Ethan Allen partnered with BitReel Inc. to create the Virtual Design Center.