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The Empire State Building Observatory Reveals New Host Uniforms with Designer Peyman Umay
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The Empire State Building has introduced new uniforms designed by renowned fashion designer Peyman Umay, following a $165 million renovation of its Observatory Experience. The modern uniforms reflect the building's iconic Art Deco style and were selected through social media votes. The new attire features a gray color scheme with blue accents and custom embroidered details, aiming to enhance the guest experience. To celebrate, the building's tower lights will be illuminated in blue on January 24. The redesign seeks to blend the Empire State Building's rich history with a contemporary vision, positioning it as an essential part of New York City culture.
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The $165 million renovation enhances guest experiences at the Observatory.
Modern uniform design aligns with the iconic Art Deco style of the Empire State Building.
Uniforms selected through social media voting boost brand engagement.
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NEW YORK--(BUSINESS WIRE)--
The Empire State Building today unveiled its newly designed Observatory host uniforms to button up the recent $165 million reimagination of the Observatory Experience. More than 100 Observatory hosts and gift shop attendants will wear the work of renowned fashion designer Peyman Umay who worked over two years to incorporate the Empire State Building’s iconic Art Deco style and complement the colors of the Observatory’s extensive exhibit galleries.
The Empire StateBuilding Observatory Reveals New Host Uniforms with Designer Peyman Umay (Photo: Business Wire)
“The new year brings a new look to the World’s Most Famous Building with a uniform design as unique and timeless as the Empire State Building itself,” said Empire State Realty Trust’s Chairman, President, and CEO Anthony E. Malkin. “The fresh design is an authentic, new take on the building’s iconic Art Deco flair and works well with the finishes found throughout the Observatory.”
The “Empire Steel” gray, four-piece uniforms – which feature “City View Blue” accents on lapels, interchangeable collars, and asymmetrical pocket flaps – were chosen in a vote by Observatory social media followers to replace the previous burgundy garments. Elegant details point to the building’s architectural legacy through custom embroidered patches, printed ties, and lasered metal buttons. Gold cogs and wheels, a nod to the landmark Fifth Avenue Lobby’s brilliantly restored 23 carat gold ceiling, line the jackets and vests. The Observatory hats maintain their classic service-cap shape with the updated “Empire Steel” and “City View Blue” colorway, that is predominantly found throughout the Observatory Experience.
"The change is great, and the look is more modern than what we had before,” said Robert Gross, who has served as an Empire State Building Observatory host for nearly 25 years. “These uniforms have the classic ESB feel with a renewed sense of style.”
Peyman Umay – a fashion design house that specializes in high-end menswear and womenswear– consulted the Empire State Building Observatory team through the process from the design concept to the completed product. Uniforms are fitted and altered in the Empire State Building’s uniform room.
“The new Empire State Building uniform is an impeccable fusion of the building’s iconic past and a futuristic vision. It’s about now,” said designer Peyman Umay. “My team and I focused on creating more than just a uniform – rather an unmistakable feel of clothing – that features modern design details to enhance the ESB’s unalterable brand identity, reflecting the true soul of such an archetype. In a most organic alignment between two brands, this feels right. It simply feels magical. For this dream journey, I am grateful.”
To celebrate the new design’s debut, the Empire State Building’s tower lights will shine blue on Jan. 24.
More information about the Empire State Building can be found online.
Hi-res images and b-roll of the Empire State Building Observatory’s new uniforms can be found here.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire StateBuilding Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102ndFloor Observatory with floor-to-ceiling windows. The journey to the world-famous 86thFloor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. Learn more at www.esbnyc.com. Declared "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, the #1 Attraction in the United States in Tripadvisor’s 2022 Travelers’ Choice Best of the Best, and the #1 New York City attraction by Lonely Planet, it welcomes more than 4 million annual visitors from around the world.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors primarily house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, Twitter, Instagram, Weibo, YouTube, or TikTok.
Source: Empire State Realty Trust, Inc. Category: Observatory
What is the significance of the Empire State Building's new uniforms?
The new uniforms, designed by Peyman Umay, represent a modern take on the Empire State Building's Art Deco style and enhance the guest experience at the Observatory.
When will the Empire State Building's lights shine blue?
The Empire State Building will illuminate its tower lights in blue on January 24 to celebrate the debut of the new uniform design.
How much did the Observatory renovation cost?
The renovation of the Empire State Building Observatory cost $165 million.
Who designed the new uniforms for the Empire State Building Observatory?
The new uniforms for the Empire State Building Observatory were designed by fashion designer Peyman Umay.
How were the new uniforms chosen for the Empire State Building?
The new uniforms were chosen through a vote by Observatory social media followers.
