EMPIRE STATE BUILDING PRESENTS ULTIMATE VALENTINE'S DAY EXPERIENCE AT THE WORLD'S MOST ROMANTIC BUILDING, IN PARTNERSHIP WITH TIFFANY & CO.

Rhea-AI Summary

The Empire State Building (ESB) has announced a unique Valentine's Day partnership with Tiffany & Co., offering romantic experiences for couples. The 'Happily Ever Empire' engagement package includes priority access to observatories, Champagne, and special gifts like a Tiffany mug set, priced at $1,000. For the first time, ESB will light up in Tiffany Blue on February 14 to celebrate love. Additionally, a floral pop-up by Hometown Flower Co. will be available for visitors from February 10 to 14. This initiative aims to enhance the building's romantic image, attracting more visitors this Valentine's season.

Positive

• Valentine's Day initiatives enhance brand image and attract tourists.
• Successful partnership with Tiffany & Co. boosts promotional activities.
• The reimagination of the observatory experience valued at $165 million may attract more visitors.

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• None.

NEW YORK, Feb. 9, 2022 /PRNewswire/ -- The Empire State Building (ESB) today announced its plans for Valentine's Day, which will include an iconic partnership with Tiffany & Co. for bucket list, romantic celebrations in the heart of New York City.

• Happily, Ever Empire Package – Five lucky couples who book the Happily Ever Empire engagement package for Valentine's Day weekend will receive additional, special gifts as a part of their experience. This includes a Tiffany & Co. Color Block Two-piece Mug and Tea set, and floral bouquets wrapped in artwork by Curtis Kulig, with whom Tiffany has partnered for Valentine's Day.
  The $1,000 package grants priority access to the 86^th Floor Observatory, a complimentary bottle of Champagne in a private corner of the iconic outdoor observatory deck, a private guided tour of the building, and access to the 102^nd Floor Observatory. Couples who book the package will receive a special offer from the nearby Langham Hotel, which features Empire State Suites with stunning views of the couple's proposal site.
• Diamonds in the Sky – On Feb. 14, the Empire State Building will shine its world-famous tower lights in a Tiffany Blue® heartbeat. A color as famous as the Empire State Building itself– for the first time in history – will replace the building's annual red heartbeat in celebration of Valentine's Day, to honor Tiffany's latest campaign – Blue is the Color of Love. A special celebrity guest will visit the building that morning for a lighting ceremony to flip the famous switch.
• Empire State Blooms – From Thursday, Feb. 10 to Monday, Feb. 14, the Empire State Building will welcome Hometown Flower Co. for a special floral pop-up on the 86^th Floor Observatory. The Long Island-based flower truck and digital florist will offer fresh, local varieties in their signature "flowers in a bag" style, which will be available for purchase at the Observatory. The 86^th Floor Observatory will also be embellished with an outdoor photo opportunity for guests, filled with beautiful pink floral arrangements and shiny gold hearts.

"The Empire State Building has always held a special place in tourists' and New Yorker's hearts, especially the romantic ones," said Jean-Yves Ghazi, president of the Empire State Building Observatory. "We are so excited to partner with another New York City icon – Tiffany & Co. – to celebrate and continue to be a part of countless couples' love stories this Valentine's Day."  

The Empire State Building's Observatory Experience recently underwent a top-to-bottom reimagination that added a dedicated guest entrance, a digital and tactile museum that celebrates the icon from the moment it was conceived to its current place in pop culture, and a completely re-imagined 102^nd Floor Observatory. More information about the Empire State Building and its Observatory Experience can be found at www.esbnyc.com.

Relevant hi-res imagery and b-roll can be downloaded here.

About the Empire State Building  
The Empire State Building, "The World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102^nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86^th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop-culture.  Learn more at www.esbnyc.com. Declared "America's Favorite Building" by the American Institute of Architects, as well as the world's most popular travel destination by Uber and the #1 New York City attraction by Lonely Planet, it welcomes more than 4 million annual visitors from around the world. 

Since 2011, the building has been fully powered by renewable wind electricity, and its many floors primarily house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, Twitter, Instagram, Weibo, YouTube, or TikTok. 

 

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SOURCE Empire State Realty Trust, Inc.

FAQ

What Valentine's Day events is ESRT planning for 2022?

The Empire State Building is hosting a collaboration with Tiffany & Co. on Valentine's Day, featuring the 'Happily Ever Empire' engagement package, special light displays, and a floral pop-up.

What is included in the Happily Ever Empire package at ESB?

The package includes priority access to observatories, a complimentary bottle of Champagne, a guided tour, and exclusive gifts like a Tiffany mug set, priced at $1,000.

How will the Empire State Building be decorated for Valentine's Day?

On February 14, the Empire State Building will shine in Tiffany Blue to celebrate Valentine's Day, replacing its traditional red color.

When is the floral pop-up event at the Empire State Building?

The floral pop-up by Hometown Flower Co. will run from February 10 to February 14, 2022, at the 86th Floor Observatory.