Schick Intuition Goes "On The Road" This Summer with Grammy Award-Nominated Artist, Cassadee Pope, In Powerful New Partnership
Schick Intuition announces its sponsorship of Grammy-nominated artist Cassadee Pope's 14-city summer headline tour, The Hereditary Tour, starting July 2024. This partnership emphasizes the importance of on-the-go self-care with Schick Intuition's 2-in-1 razors featuring a built-in soap bar. Fans can engage with both Schick Intuition and Cassadee Pope through QR codes for a chance to win exclusive autographed merchandise and Schick products. This collaboration aims to highlight self-care even amidst a busy schedule, reflecting Pope's personal routine and Schick Intuition's brand ethos.
- Sponsorship of a 14-city headline tour can increase brand visibility and market reach for Schick Intuition.
- Partnership with Cassadee Pope, a well-known artist, leverages her fanbase, enhancing brand engagement.
- Fans can win exclusive autographed merchandise, which can boost consumer interest and loyalty.
- Promoting the ease and efficiency of Schick Intuition's 2-in-1 razors aligns with modern consumer needs for convenience.
- There is no mention of any direct financial benefit or cost incurred by Schick Intuition for this sponsorship.
- The success of the sponsorship heavily depends on the popularity and turnout of Cassadee Pope's tour.
Schick Intuition Announces Sponsorship of Cassadee Pope's The Hereditary Tour, Hitting the Road in July 2024 Emphasizing the Importance of On-the-Go Self-Care
Schick Intuition will be on the road with the inspiring Cassadee Pope to help underscore Schick Intuition's commitment to effortless self-care as both parties will collaborate to create empowering original branded content featuring Pope's new song "Eye Contact".
At all 14 stops of the tour, fans will have the opportunity to engage with Schick Intuition and Cassadee via QR code for a chance to win exclusive autographed merchandise courtesy of The Hereditary Tour along with Schick Intuition product.
"Schick Intuition strives to enable effortless moments of self-care, especially in the lives of those who are busy and tight on time but who still want a comfortable smooth shave," says Melissa Rossi, Brand Strategy Manager for Schick Intuition at Edgewell Personal Care. "We are so excited to partner with Cassadee and have her share why she loves her Schick Intuition Razors with her fans! Knowing how important those moments of self-care are to her pre-show routine, we are thrilled to sponsor her throughout her tour."
As a multifaceted artist constantly on the move, Cassadee Pope embodies the essence of being a successful, female singer-songwriter who navigates a whirlwind of professional commitments while striving to prioritize everyday care. Recognized for her powerful voice and dynamic performances, Cassadee Pope has an impressive career as a rock singer-songwriter. She gained national attention as the first female winner of NBC's "The Voice" and later earned a Grammy nomination. Pope's partnership with Schick Intuition highlights the importance of nurturing oneself amidst the demands of a hectic schedule while maintaining effortless success.
"I am thrilled to announce that Schick Intuition is joining me on the road this summer as my official tour sponsor!" says Grammy Award-nominated singer-songwriter, Cassadee Pope. "The Schick Intuition Razors are great when I'm out on tour. The hassle-free design eliminates the need for shave gel and helps me get concert-ready in no time."
Schick Intuition is a 2-in-1 razor with a built-in soap bar that lathers and shaves in one easy step. No need for shave gel! Made with natural fragrances and organic aloe, this smooth-gliding 4-blade cartridge hugs the contours of the legs and body. Schick Intuition is the perfect personal care product for busy individuals who are trying to fit in small moments of self-care while conquering each day as their most confident self.
Please visit www.Schick.com to find more information on Schick Intuition and the Schick Intuition Sensitive Care Razor and Advanced Moisture Razor. Available for purchase nationwide at your favorite retailer. For more information on Cassadee Pope, please visit www.cassadee.com. Followers can also find more details by following @cassadeepope and @schickintuition on Instagram.
About Schick Intuition®
Schick Intuition Razors lather and shave in one easy step, with no need for shave gel! These razors for women feature a built-in moisturizing bar made with organic fragrances and ingredients helping soften skin as you shave. Its smooth-gliding 4-blade cartridge has a pivoting head to hug the contours of your legs and body. Plus, Schick Intuition Razors are perfect for first-time shavers, minimizing nicks and cuts.
About Cassadee Pope
Cassadee Pope is a Grammy Award-nominated rock singer-songwriter. Formerly the lead singer of the Cassadee's recent single, "Coma," featuring Taylor Acorn, has over 2.3M streams on Spotify and she's already releasing new music this year ahead of her 2024 Summer tour.
About Edgewell Personal Care
Edgewell (NYSE: EPC) is a leading pure-play consumer products company with an attractive, diversified portfolio of established brand names including Schick® and Wilkinson Sword® men's shaving products; Schick® and Billie® women's shaving products; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat® and Hawaiian Tropic® sun care products; Bulldog®, Jack Black® and Cremo® grooming products; Fieldtrip™ skin care products; and Wet Ones® hygiene products. The Company has a broad global footprint and operates in more than 50 markets, including the
Media Contact:
Carmen Zanetti
carmen.zanetti@edelman.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/schick-intuition-goes-on-the-road-this-summer-with-grammy-award-nominated-artist-cassadee-pope-in-powerful-new-partnership-302172195.html
SOURCE Schick Intuition
FAQ
When does Cassadee Pope's The Hereditary Tour start?
What product is Schick Intuition promoting during Cassadee Pope's tour?
How can fans engage with Schick Intuition and Cassadee Pope during the tour?
What is unique about Schick Intuition razors?
How does this partnership emphasize self-care?
