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Envestnet | Yodlee Unveils Enhanced Developer Portal For Fast Creation of Digital Financial Wellness Experiences and FinTech Apps

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Envestnet | Yodlee (NYSE: ENV) announced the launch of an enhanced Developer Portal aimed at improving the developer experience in creating personalized financial solutions. Following a remarkable 1500% rise in developer engagement over the last year, the new portal streamlines access to financial data, facilitating quick market entry for FinTechs. The platform boasts billions of API calls and offers resources for rapid integration. This initiative aligns with the industry's shift towards digital transformation, allowing even smaller firms to leverage advanced tools for wealth management.

Positive
  • 1500% increase in developer participation over the past year.
  • Streamlined onboarding process for developers.
  • Access to extensive financial data from 17,000 sources and 500 million accounts.
  • Quick Start offering allows setup in under 24 hours.
Negative
  • None.

SAN MATEO, Calif., June 17, 2021 /PRNewswire/ -- Envestnet | Yodlee, (NYSE: ENV), a leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services, today unveiled an enriched developer experience. The new offering builds off Envestnet | Yodlee's popular platform to advance the embedded finance ecosystem by accelerating the ability for developers to create hyper-personalized and actionable financial wellness experiences.

The new Developer Portal comes on the heels of 1500% growth over the last 12 months in developer participation on Envestnet | Yodlee's platform from FinTechs and other financial service providers. This growth has resulted in hundreds of thousands of total activities on the platform and billions of API calls.

The updated experience provides easier customer onboarding, enhanced navigation, and a streamlined approach to access financial data and API implementations for developers, speeding up the go-to-market timeline. The portal is powered by Envestnet | Yodlee's industry-leading financial data coverage and quality, which powers billions of API calls and is enabled by more than 17,000 global sources and over 500 million linked accounts. Easy-to-use tools, like an always growing library of samples, codes and apps, allow developers to rapidly test, integrate, and get to market quickly while following proper data security and protocols. Through Envestnet | Yodlee's Quick Start offering, users of the Developer Portal can get up and running in less than 24 hours.

The Developer Portal experience also builds in access to Investment Data Enrichment, providing all users of the portal, no matter their size, the ability to create premium wealth experiences. This type of enriched investment data enables smaller FinTech companies to leverage technology used at a broader scale by large investment firms. These features are key for Envestnet | Yodlee's goal of giving Developer Portal users tools to succeed as they grow and scale.

"The pandemic accelerated the pace of digital transformation for the financial services industry," said Brandon Rembe, Chief Product Officer of Envestnet. "The new Envestnet | Yodlee Developer Portal enables financial service providers and FinTech innovators to simplify the process of launching products on even shorter timelines to keep up with consumer expectations for actionable financial wellness products.

"We didn't do this alone. This refresh was made possible by our deep and collaborative relationships and partnerships throughout all aspects of the FinTech ecosystem, from small FinTechs to large corporate developers. I think that's why we're experiencing such a large growth in enrollment – we view ourselves as a long-term partner based on what we know developers want to get out of our portal and APIs, while supporting ever-evolving use cases."

"We know through our work with financial service providers, small and large, that getting a product out quickly to keep up with market trends and innovation is often the top priority for developer teams. It's no surprise that Envestnet | Yodlee's Developer Portal has experienced such sizable growth among FinTechs and other financial service providers. Fast onboarding and a solution-focused approach let innovators focus on what they do best." said Duy Vo, Founder of Productfy, a developer-focused banking-as-a-service provider.

The updated Developer Portal can be accessed now at developer.yodlee.com.

About Envestnet

Envestnet, Inc. (NYSE: ENV) is transforming the way financial advice and wellness are delivered. Our mission is to empower advisors and financial service providers with innovative technology, solutions and intelligence to make financial wellness a reality for everyone. Over 106,000 advisors and more than 5,200 companies including: 17 of the 20 largest U.S. banks, 47 of the 50 largest wealth management and brokerage firms, over 500 of the largest RIAs and hundreds of FinTech companies, leverage Envestnet technology and services that help drive better outcomes for enterprises, advisors and their clients.

For more information on Envestnet | Yodlee, please visit www.yodlee.com, subscribe to our blog, and follow us on Twitter (@Yodlee) and LinkedIn.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/envestnet--yodlee-unveils-enhanced-developer-portal-for-fast-creation-of-digital-financial-wellness-experiences-and-fintech-apps-301314766.html

SOURCE Envestnet | Yodlee

FAQ

What is the purpose of Envestnet | Yodlee's new Developer Portal?

The new Developer Portal aims to enhance the developer experience by simplifying access to financial data and accelerating the creation of personalized financial wellness solutions.

How much has developer participation grown at Envestnet | Yodlee?

Developer participation has grown by 1500% over the last 12 months at Envestnet | Yodlee.

What features does the updated Developer Portal offer?

The updated portal provides easier onboarding, enhanced navigation, rapid integration tools, and access to investment data enrichment.

How quickly can developers get started with the new portal?

Developers can set up and get started in less than 24 hours using the Quick Start offering.

What is the significance of the API calls made through Envestnet | Yodlee's platform?

The platform supports billions of API calls, indicating robust usage and reliance on its financial data services.

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