Odyssey Golf Introduces New White Hot OG Putters

Rhea-AI Summary

Odyssey Golf, a leader in putter innovation, has unveiled its new line of White Hot OG Putters, featuring a premium urethane insert formulation that enhances feel and performance. The line includes models with a silver PVD finish and options for stepless steel or Stroke Lab shafts. Priced at $219.99 and $269.99 respectively, these putters are available for pre-order and will hit retail stores on January 28. With an emphasis on quality and feedback from professional golfers, Odyssey aims to reinforce its position as the #1 Putter across major Tours worldwide.

Positive

• Launch of the new White Hot OG Putter line enhances brand presence.
• The urethane insert formulation is based on over 20 years of proven performance.
• Models are designed to attract discerning golfers, potentially increasing sales.

Negative

• None.

CARLSBAD, Calif., Jan. 14, 2021 /PRNewswire/ -- Today Odyssey Golf, the industry leader in putter innovation, announced its new line of White Hot OG Putters. The original White Hot is an insert that Tour players demand, and now it's back and better than ever in a premium high-performance package for all golfers.

This two-part urethane insert formulation creates the feel, sound and performance that has set the standard in the industry for over 20 years. It's an innovation that helped propel Odyssey to its position as the #1 Putter across major worldwide Tours.  

These putters combine a rich silver PVD finish with fine milling on the surfaces. The premium offerings are designed to appeal to golfers who appreciate the look of a milled putter. White Hot OG models are available in a stepless steel shaft or our Tour proven, multi-material Stroke Lab shaft in a new candy apple red. Both of these shaft options are precisely fitted with a gray DFX Rubber Grip for a classic look and feel.

"Creating the new White Hot OG line has been so exciting for our team," said Sean Toulon, Callaway Golf SVP and Odyssey GM. "Based on its incredible feel and performance, Touring professionals around the world still make this insert their overwhelming first choice. And we wanted to make sure the rest of the product would be perceived the same way. We spent hours upon hours poring over every detail of each component to make sure discerning golfers around the world would recognize this family of putters as world class immediately. We couldn't be more excited to introduce White Hot OG."

White Hot OG Putters will be offered in the following head shapes: #1, #1WS, #5, Rossie, Rossie S, Seven, Seven S and 2-Ball. The retail price on all models is $219.99 for a stock steel shaft, and $269.99 in the Stroke Lab shaft. These putters are all available for pre-order now, and they will be available at retail starting on January 28.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells bags, accessories and apparel in the golf and lifestyle categories, under the Callaway Golf®, Odyssey®, OGIO® and TravisMathew® brands worldwide. For more information please visit www.callawaygolf.com, www.odysseygolf.com, www.ogio.com, and www.travismathew.com.

CONTACTS:
Jeff Newton
Callaway Golf Company
Jeff.Newton@CallawayGolf.com

 

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SOURCE Callaway Golf

FAQ

What are the features of the new White Hot OG Putters from Odyssey Golf?

The new White Hot OG Putters feature a premium urethane insert for enhanced feel, sound, and performance, along with a silver PVD finish and options for stepless steel or Stroke Lab shafts.

What is the price range for the new White Hot OG Putters?

The retail price for the stock steel shaft models is $219.99, while those with the Stroke Lab shaft are priced at $269.99.

When will the White Hot OG Putters be available for retail?

The White Hot OG Putters will be available for retail starting on January 28.

How does Odyssey Golf position its new putters in the market?

Odyssey Golf positions its new putters as premium products based on extensive feedback from touring professionals, aiming to maintain its status as the industry leader.

What is the significance of the White Hot insert technology in Odyssey Golf putters?

The White Hot insert technology has been a standard in the industry for over 20 years, known for its exceptional feel and performance, making it a top choice among professional golfers.