e.l.f. Cosmetics and World Champion Blind Swimmer Anastasia Pagonis Launch “Beauty For Every Eye” Accessibility Bundle
e.l.f. Cosmetics has partnered with world champion blind swimmer Anastasia Pagonis to launch the 'Beauty For Every Eye' accessibility bundle. This -edition kit features three of Pagonis' favorite e.l.f. products, each with a scannable QR code linking to an audio description by Pagonis. The bundle, priced at $28, aims to make beauty products more accessible for the blind and low-vision community.
The collaboration showcases e.l.f.'s commitment to inclusivity and accessibility in the beauty industry. Pagonis, known for her social media presence and advocacy, will continue working with e.l.f. to develop more adaptive tools and products. This initiative aligns with e.l.f.'s mission to bring the best of beauty to every eye, lip, and face, while redefining possibilities for people of all abilities.
e.l.f. Cosmetics ha collaborato con la campionessa del mondo di nuoto paraolimpico Anastasia Pagonis per lanciare il pacchetto di accessibilità 'Beauty For Every Eye'. Questo kit in edizione limitata presenta tre dei prodotti preferiti di Pagonis, ciascuno con un codice QR scansionabile che rimanda a una descrizione audio fornita da Pagonis. Il pacchetto, disponibile al prezzo di $28, ha l'obiettivo di rendere i prodotti di bellezza più accessibili per la comunità cieca e ipovedente.
Questa collaborazione mette in evidenza l'impegno di e.l.f. per l'inclusività e l'accessibilità nel settore della bellezza. Pagonis, nota per la sua presenza sui social media e il suo impegno sociale, continuerà a lavorare con e.l.f. per sviluppare strumenti e prodotti più adattivi. Questa iniziativa è in linea con la mission di e.l.f. di portare il meglio della bellezza a ogni occhio, labbra e viso, ridefinendo le possibilità per persone di tutte le abilità.
e.l.f. Cosmetics se ha asociado con la campeona mundial de natación para ciegos Anastasia Pagonis para lanzar el paquete de accesibilidad 'Beauty For Every Eye'. Este kit de edición limitada presenta tres de los productos favoritos de Pagonis, cada uno con un código QR escaneable que enlaza a una descripción de audio proporcionada por Pagonis. El paquete, a un precio de $28, tiene como objetivo hacer que los productos de belleza sean más accesibles para la comunidad ciega y con baja visión.
La colaboración destaca el compromiso de e.l.f. con la inclusión y la accesibilidad en la industria de la belleza. Pagonis, conocida por su presencia en redes sociales y su defensa, continuará trabajando con e.l.f. para desarrollar herramientas y productos más adaptativos. Esta iniciativa se alinea con la misión de e.l.f. de llevar lo mejor de la belleza a cada ojo, labios y rostro, redefiniendo las posibilidades para personas de todas las habilidades.
e.l.f. Cosmetics는 세계 챔피언 시각 장애인 수영 선수 아나스타샤 파고니스와 협력하여 'Beauty For Every Eye' 접근성 번들을 출시했습니다. 이 한정판 키트에는 파고니스가 가장 좋아하는 e.l.f. 제품 중 세 가지가 포함되어 있으며, 각 제품에는 파고니스의 음성 설명으로 연결되는 스캔 가능한 QR 코드가 있습니다. 이 번들은 $28에 판매되며, 시각 장애인 및 저시력 커뮤니티를 위해 화장품의 접근성을 높이는 것을 목표로 하고 있습니다.
이번 협력은 뷰티 산업에서의 포용성과 접근성에 대한 e.l.f.의 헌신을 보여줍니다. 소셜 미디어에 널리 알려진 파고니스는 e.l.f.와 계속 협력하여 더 많은 적응 도구와 제품을 개발할 것입니다. 이 이니셔티브는 모든 눈, 입 및 얼굴에 최고의 아름다움을 제공하고 모든 능력을 지닌 사람들을 위한 가능성을 재정의하겠다는 e.l.f.의 사명과 일치합니다.
e.l.f. Cosmetics s'est associé à la championne du monde de natation aveugle Anastasia Pagonis pour lancer le pack d'accessibilité 'Beauty For Every Eye'. Ce kit en édition limitée présente trois des produits préférés de Pagonis, chacun avec un code QR scannable menant à une description audio faite par Pagonis. Le pack, au prix de 28 $, vise à rendre les produits de beauté plus accessibles pour la communauté aveugle et malvoyante.
Cette collaboration met en avant l'engagement d'e.l.f. en matière d'inclusivité et d'accessibilité dans l'industrie de la beauté. Pagonis, connue pour sa présence sur les réseaux sociaux et son plaidoyer, continuera de travailler avec e.l.f. pour développer davantage d'outils et de produits adaptatifs. Cette initiative s'inscrit dans la mission d'e.l.f. de proposer le meilleur de la beauté à chaque œil, bouche et visage, tout en redéfinissant les possibilités pour les personnes de toutes capacités.
e.l.f. Cosmetics hat sich mit der Weltmeisterin im Blinden-schwimmen Anastasia Pagonis zusammengetan, um das Zugänglichkeits-Paket 'Beauty For Every Eye' zu lancieren. Dieses limitierte Kit enthält drei von Pagonis' Lieblingsprodukten von e.l.f., von denen jedes einen scannbaren QR-Code hat, der zu einer Audio-Beschreibung von Pagonis führt. Das Paket kostet 28 $ und hat zum Ziel, Schönheitsprodukte für die blinde und sehbehinderte Gemeinschaft zugänglicher zu machen.
Die Zusammenarbeit zeigt e.l.f.s Engagement für Inklusion und Zugänglichkeit in der Schönheitsindustrie. Pagonis, bekannt durch ihre Präsenz in sozialen Medien und ihre Advocacy, wird weiterhin mit e.l.f. an der Entwicklung von mehr adaptiven Werkzeugen und Produkten arbeiten. Diese Initiative steht im Einklang mit e.l.f.s Mission, das Beste der Schönheit für jedes Auge, jeden Mund und jedes Gesicht zu bringen und die Möglichkeiten für Menschen aller Fähigkeiten neu zu definieren.
- Launch of an innovative accessibility-focused product bundle
- Collaboration with a high-profile advocate for the visually impaired community
- Potential for expanded market reach and positive brand image
- None.
New limited edition product bundle has an accessibility feature created by the blind world champion.
e.l.f. and world champion blind swimmer Anastasia Pagonis launch a limited edition product bundle with a new accessibility feature. (Photo: Business Wire)
Pagonis, who has set multiple world records for swimming, is a bold disrupter with a kind heart both in and out of the pool. Her incredible social following, nearing three million across TikTok and Instagram, created a platform to share her story and uplift others going through life’s challenges. Pagonis’ real-world, irreverent social posts are meant to “change the way you ‘see’ the visually impaired,” she shares.
Launching today, e.l.f. and Pagonis have developed the “Beauty For Every Eye” bundle. This limited-edition kit features three of Pagonis' favorite e.l.f. products – e.l.f. Cosmetics Big Mood Waterproof Mascara, e.l.f. Cosmetics Glossy Lip Stain in Power Mauves and e.l.f. SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam – each with a scannable QR code that links to an audio recording by Pagonis describing the product, including finish and application tips. This innovative "beauty hack" is used by Pagonis herself as a blind beauty lover seeking greater accessibility.
“Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as steppingstones. She redefines limitless,” says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”
The Beauty For Every Eye bundle celebrates Pagonis' story and shares her creative solutions for the blind and low-vision community. As part of the e.l.f. family, Pagonis will continue working with e.l.f. to develop more adaptive tools and products. Since Pagonis teamed with e.l.f. in June of 2023, she has helped e.l.f. experience beauty in a new way. Pagonis previously was featured in e.l.f.’s “Show Your(s)e.l.f.” documentary featuring inspirational stories from extraordinary role models who see beauty in the entirety of the human experience, from adversity to triumph.
"I'm so excited to partner with e.l.f., a brand that truly values positivity, inclusivity, and accessibility," said Pagonis. "Together, we're making strides to ensure the beauty industry is welcoming and empowering for people of all abilities."
e.l.f. worked with its long-time partner for purpose-driven work, OBERLAND to develop this beauty feature.
The Beauty For Every Eye bundle is available for a limited time for
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium-quality products at accessible prices that are e.l.f. clean, vegan, double Cruelty Free Certified with both Leaping Bunny and PETA, and manufactured in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240804755500/en/
e.l.f. Beauty Media Inquiries:
Melinda Fried
mfried@elfbeauty.com
Consumer Media Inquiries:
Brittany Banion
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Business Media Inquiries:
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Source: e.l.f. Cosmetics
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