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Lab Series Launches in the U.S. Amazon Premium Beauty Store

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Lab Series, a performance-driven skincare brand for men, has launched in the U.S. Amazon Premium Beauty store. This expansion provides broader access to Lab Series' high-performance formulas backed by science. The Lab Series store on Amazon offers:

  • Educational content tailored to men's skin concerns
  • Targeted product solutions with proven results
  • Shoppable recommendations for personalized skincare routines

The launch aims to address the growing men's skincare market and the lack of bespoke education in this sector. Amazon customers can now purchase a wide selection of Lab Series products, including best-sellers from the All-In-One, Daily Rescue, and Max LS series. With over 30 years of research and development, Lab Series focuses on creating solutions tailored to men's unique skin physiology and needs.

Lab Series, un marchio di skincare performance-driven per uomini, ha lanciato il suo negozio nella sezione Premium Beauty di Amazon negli Stati Uniti. Questa espansione offre un accesso più ampio alle formule ad alte prestazioni di Lab Series supportate dalla scienza. Il negozio Lab Series su Amazon propone:

  • Contenuti educativi su misura per le problematiche della pelle maschile
  • Soluzioni prodotto mirate con risultati comprovati
  • Raccomandazioni acquistabili per routine di skincare personalizzate

Il lancio mira a rispondere alla crescente domanda nel mercato della skincare maschile e alla mancanza di educazione specifica in questo settore. I clienti di Amazon possono ora acquistare una vasta selezione di prodotti Lab Series, compresi i best-seller delle linee All-In-One, Daily Rescue e Max LS. Con oltre 30 anni di ricerca e sviluppo, Lab Series si concentra sulla creazione di soluzioni su misura per la fisiologia e le esigenze uniche della pelle maschile.

Lab Series, una marca de cuidado de la piel orientada al rendimiento para hombres, ha lanzado su tienda en la sección Premium Beauty de Amazon en los EE. UU.. Esta expansión proporciona un acceso más amplio a las fórmulas de alto rendimiento de Lab Series respaldadas por la ciencia. La tienda Lab Series en Amazon ofrece:

  • Contenido educativo adaptado a las preocupaciones de la piel masculina
  • Soluciones de productos dirigidas con resultados comprobados
  • Recomendaciones comprables para rutinas de cuidado de la piel personalizadas

El lanzamiento tiene como objetivo abordar el creciente mercado del cuidado de la piel para hombres y la falta de educación a medida en este sector. Los clientes de Amazon ahora pueden comprar una amplia selección de productos Lab Series, incluidos los más vendidos de las series All-In-One, Daily Rescue y Max LS. Con más de 30 años de investigación y desarrollo, Lab Series se centra en crear soluciones adaptadas a la fisiología y necesidades únicas de la piel masculina.

랩 시리즈(Lab Series), 남성을 위한 성능 중심의 스킨케어 브랜드가 미국 아마존 프리미엄 뷰티 스토어에 런칭했습니다. 이번 확장은 과학에 기반한 랩 시리즈의 고성능 포뮬러에 대한 더 폭넓은 접근을 제공합니다. 아마존의 랩 시리즈 스토어에서는:

  • 남성 피부 문제에 맞춘 교육 콘텐츠
  • 증명된 결과를 갖춘 목표 제품 솔루션
  • 개인 맞춤형 스킨케어 루틴을 위한 쇼핑 가능 추천

이번 런칭은 남성 스킨케어 시장의 성장과 이 분야에서 맞춤형 교육의 부족을 해결하기 위해 기획되었습니다. 아마존 고객들은 이제 All-In-One, Daily Rescue, Max LS 시리즈의 베스트셀러를 포함한 다양한 랩 시리즈 제품을 구매할 수 있습니다. 30년 이상의 연구 및 개발을 바탕으로, 랩 시리즈는 남성의 독특한 피부 생리학과 필요에 맞춘 솔루션을 만드는 데 집중하고 있습니다.

Lab Series, une marque de soins de la peau axée sur la performance pour les hommes, a lancé sa boutique dans la section Premium Beauty d'Amazon aux États-Unis. Cette expansion offre un accès élargi aux formules performantes de Lab Series soutenues par la science. La boutique Lab Series sur Amazon propose :

  • Du contenu éducatif adapté aux problématiques de la peau masculine
  • Des solutions produits ciblées avec des résultats prouvés
  • Des recommandations achetables pour des routines de soins personnalisées

Ce lancement vise à répondre à la croissance du marché des soins de la peau pour hommes et au manque d'éducation sur mesure dans ce secteur. Les clients d'Amazon peuvent désormais acheter une large sélection de produits Lab Series, y compris les best-sellers des gammes All-In-One, Daily Rescue et Max LS. Fort de plus de 30 ans de recherche et développement, Lab Series se concentre sur la création de solutions adaptées à la physiologie et aux besoins uniques de la peau masculine.

Lab Series, eine leistungsorientierte Hautpflegemarke für Männer, hat im US-amerikanischen Amazon Premium Beauty Store eröffnet. Diese Expansion bietet einen breiteren Zugang zu den wissenschaftlich fundierten Hochleistungsformeln von Lab Series. Der Lab Series Store auf Amazon bietet:

  • Bildungsinhalte, die auf die Hautbedürfnisse von Männern zugeschnitten sind
  • Zielgerichtete Produktlösungen mit nachgewiesenen Ergebnissen
  • Einkaufsempfehlungen für personalisierte Hautpflegeroutinen

Der Launch zielt darauf ab, den wachsenden Markt für Männerpflegeprodukte zu adressieren und die fehlende maßgeschneiderte Bildung in diesem Bereich zu beheben. Amazon-Kunden können jetzt eine große Auswahl an Lab Series-Produkten erwerben, einschließlich der Bestseller aus den Reihen All-In-One, Daily Rescue und Max LS. Mit über 30 Jahren Forschung und Entwicklung konzentriert sich Lab Series darauf, Lösungen zu schaffen, die auf die einzigartigen Hautphysiologie und Bedürfnisse von Männern zugeschnitten sind.

Positive
  • Expansion into U.S. Amazon Premium Beauty store, potentially increasing market reach and sales
  • Addressing growing demand in men's skincare market
  • Offering educational content and targeted product solutions, potentially improving customer engagement and loyalty
  • Leveraging Amazon's platform for increased visibility and Prime shipping benefits
Negative
  • None.

The performance-driven skincare brand engineered for men expands its consumer reach through the U.S. Amazon Premium Beauty store

NEW YORK--(BUSINESS WIRE)-- Lab Series, a brand based on an advanced expertise in men's skin, announces its debut in the U.S. Amazon Premium Beauty store, providing broader access to its high-performance formulas backed by science. Prime members enjoy fast, free shipping on every order.

Within the Lab Series store in U.S. Amazon Premium Beauty, customers can access educational content tailored to men’s unique skin concerns and obtain targeted Lab Series product solutions with proven results, including shoppable recommendations, enabling them to easily build a personalized skincare routine to help their skin look and feel its best.

“Lab Series’ launch in the U.S. Amazon Premium Beauty store is an exciting new chapter for the brand,” said Pierre-Olivier Garcin, Senior Vice President, Global General Manager, Lab Series and Darphin Paris. “There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer. However, there is a lack of bespoke education to help men make informed decisions about their skincare routine. The new Lab Series experience in Amazon’s store will help educate and empower both our existing and new consumers, offering expert and scientifically backed product solutions engineered for men’s specific skin concerns.”

Amazon customers will be able to discover and purchase a wide selection of Lab Series products. The storefront will include best sellers such as the All-In-One series for advanced multi-function skin solutionsAll-In-One Multi Action Face Wash, All-In-One Defense Lotion SPF 35 , and All-In-One Face Treatment; the Daily Rescue series for energized and recovered skin – with the NEW Daily Rescue Energizing Gel Cream; and the Max LS series targeting men’s specific skin aging – including Anti-Age Max LS Serum and Anti-Age Max LS Cream. Customers can start shopping now at http://www.amazon.com/labseries.

Lab Series understands every man is made differently – from the skin they are born with to the lifestyles they build for themselves. Science is the cornerstone of Lab Series, with a lab dedicated to understanding men’s physiology and unique skin needs. With over 30 years of research and development, Lab Series has created high-performance solutions with technology, textures, and key ingredients to work with men’s skin. Follow @labseries and @amazon on social and shop the Lab Series Amazon Premium Beauty store at http://www.amazon.com/labseries.

ABOUT LAB SERIES
Since 1987, Lab Series' advanced expertise of men's skin allows our brand to deliver science-backed solutions that truly work for men, for optimal results. With our cutting-edge expertise in men's skin physiology, we deliver products that tackle men's specific concerns. We offer targeted solutions to every man's skin type and need: from cleansing, hydration, to protection and well-aging. Lab Series' unique formulations, combine optimal concentrations of ingredients and complexes for the best absorption and strongest impact on men's skin.

ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

NYSE: EL
ELC-B

Investors: Rainey Mancini, rmancini@estee.com

The Estée Lauder Companies Media: Jill Marvin, jimarvin@estee.com

Lab Series: Tina Cooke, tcooke@estee.com

Source: The Estée Lauder Companies Inc.

FAQ

When did Lab Series launch in the U.S. Amazon Premium Beauty store?

Lab Series recently launched in the U.S. Amazon Premium Beauty store, as announced in the press release. The exact date is not specified, but customers can start shopping now.

What Lab Series product lines are available on Amazon?

Amazon customers can purchase a wide selection of Lab Series products, including best-sellers from the All-In-One series, Daily Rescue series, and Max LS series.

How does Lab Series address men's specific skincare needs?

Lab Series has over 30 years of research and development dedicated to understanding men's physiology and unique skin needs. They create high-performance solutions with technology, textures, and key ingredients specifically designed for men's skin.

What educational resources does Lab Series offer on Amazon?

The Lab Series store on Amazon provides educational content tailored to men's unique skin concerns, targeted product solutions with proven results, and shoppable recommendations to help customers build personalized skincare routines.

The Estee Lauder Companies Inc.

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