ELC Promotes Daniel Mahler to EVP, Global Transformation and Category Leadership

Rhea-AI Summary

The Estée Lauder Companies (NYSE:EL) has appointed Daniel Mahler as Executive Vice President, Global Transformation and Category Leadership, effective July 1, 2021. Mahler will report to Fabrizio Freda and Tracey T. Travis. His leadership is expected to enhance ELC's focus on high-growth markets, improve brand innovation, and strengthen digital capabilities. Mahler has previously led enterprise-wide changes at ELC and played a key role in the company’s success during the COVID-19 pandemic, helping ELC adapt to the evolving market landscape.

Positive

• Appointment of Daniel Mahler as EVP Global Transformation and Category Leadership signals a focus on high-growth areas.
• Mahler's leadership is expected to enhance brand innovation and digital transformation efforts.
• His experience is anticipated to provide strategic advantages in navigating the post-COVID market.

Negative

• None.

Today, The Estée Lauder Companies (NYSE:EL) (“ELC”) announced that Daniel Mahler has been promoted to Executive Vice President, Global Transformation and Category Leadership, effective July 1, 2021. He will continue to report jointly to Fabrizio Freda, President and Chief Executive Officer, and Tracey T. Travis, Executive Vice President of Finance and Chief Financial Officer.

ELC Promotes Daniel Mahler to EVP, Global Transformation and Category Leadership (Photo: Business Wire)

“Our unique Transformation capability is an industry-first approach to enabling the continuous evolution of our business into the future,” said Fabrizio Freda. “Daniel is a dynamic leader with a unique ability to align stakeholders and translate ideas into action. Under Daniel’s leadership, Transformation is accelerating ELC’s business in priority high-growth areas and strengthening our ability to strategically pivot and win with consumers.”

To date, Daniel has led a broad spectrum of strategic enterprise-wide change priorities at the company. He co-designed and operationalized ELC’s integrated Transformation model to accelerate key pillars of change and embed those capabilities within the organization as new, permanent ways of doing business. His contributions include helping to orchestrate the following company initiatives: further establish the Asia-Pacific region as a second home market for the long-term; evolve ELC’s approach to brand innovation and category portfolio management; step-change brand creative capabilities; support digital transformation to deliver best-in-class, High-Touch digital experiences to consumers; and accelerate ELC’s corporate approach to Social Impact and Sustainability.

“Under the leadership of Daniel, Transformation has proven to be a key enabler to help effectively navigate the COVID-19 pandemic,” said Tracey T. Travis. “By tapping into our Transformation capabilities, the company has been able to pivot more quickly toward growth areas such as China, Online, and serving the increasingly conscious consumer while also adapting our business for post-COVID realities.”

Daniel will also continue to oversee ELC’s Category Leadership capability with the goal of maximizing ELC’s portfolio of brands to win in skin care, makeup, fragrance and hair care. Working closely with ELC’s Group Presidents to date, Daniel has facilitated a new process, in support of ELC’s brand-led model, to provide an actionable lens on winning market share as an integrated team in the largest and fastest-growing categories and sub-categories of global prestige beauty.

Daniel joined ELC as Co-Chair, Global Transformation Committee in 2020 from top global management consulting firm Kearney. His initial work for ELC included establishing the company’s Transformation model and building the Global Transformation Team.

About The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Faced and Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20210720005615/en/

FAQ

Who has been promoted at Estée Lauder Companies (EL) in July 2021?

Daniel Mahler has been promoted to Executive Vice President, Global Transformation and Category Leadership.

What is Daniel Mahler's role at Estée Lauder Companies (EL)?

Daniel Mahler will lead Global Transformation and Category Leadership, focusing on high-growth areas and brand innovation.

When did Daniel Mahler's promotion at Estée Lauder take effect?

His promotion became effective on July 1, 2021.

How will Daniel Mahler's leadership impact Estée Lauder Companies (EL)?

His leadership is expected to enhance strategic growth and digital transformation within the company.

What is the significance of Daniel Mahler's appointment for Estée Lauder (EL)?

It emphasizes ELC's commitment to evolving its business model and adapting to changing consumer needs, especially post-COVID.