Balmain Launches Balmain Beauty With a New Luxury Fragrance Collection: Les Éternels
Balmain launches its first beauty creation, 'Les Éternels de Balmain', a collection of eight all-gender eaux de parfum. Creative Director Olivier Rousteing builds on Balmain's fashion and perfume history to redefine beauty for the future. The collection features fragrances from four olfactive families: Musk, Amber, Floral, and Woody.
Rousteing's vision emphasizes inclusivity and individuality in luxury fragrance-making. The collection includes reinvented legacy scents and new creations, all designed to celebrate diverse beauties. Balmain Beauty aims to expand globally into new categories, marking a new chapter for the brand.
The launch is part of Balmain's strategy to maximize cross-category potential and become a leader in the luxury world. The partnership with The Estée Lauder Companies supports this ambitious growth plan.
Balmain lancia la sua prima creazione di bellezza, 'Les Éternels de Balmain', una collezione di otto eau de parfum unisex. Il Direttore Creativo Olivier Rousteing si basa sulla storia di moda e profumi di Balmain per ridefinire la bellezza del futuro. La collezione presenta fragranze provenienti da quattro famiglie olfattive: Musk, Ambra, Floreale e Legnosa.
La visione di Rousteing sottolinea l'inclusività e l'individualità nella creazione di fragranze di lusso. La collezione include profumi reinventati della tradizione e nuove creazioni, tutte progettate per celebrare le diverse bellezze. Balmain Beauty mira ad espandersi globalmente in nuove categorie, segnando un nuovo capitolo per il marchio.
Il lancio fa parte della strategia di Balmain per massimizzare il potenziale tra le diverse categorie e diventare un leader nel mondo del lusso. La partnership con The Estée Lauder Companies supporta questo ambizioso piano di crescita.
Balmain lanza su primera creación de belleza, 'Les Éternels de Balmain', una colección de ocho eaux de parfum unisex. El Director Creativo Olivier Rousteing se basa en la historia de moda y perfumes de Balmain para redefinir la belleza del futuro. La colección presenta fragancias de cuatro familias olfativas: Almizcle, Ámbar, Floral y Amaderada.
La visión de Rousteing enfatiza la inclusividad y la individualidad en la creación de fragancias de lujo. La colección incluye fragancias de legado reinventadas y nuevas creaciones, todas diseñadas para celebrar bellezas diversas. Balmain Beauty busca expandirse globalmente en nuevas categorías, marcando un nuevo capítulo para la marca.
El lanzamiento es parte de la estrategia de Balmain para maximizar el potencial cruzado entre categorías y convertirse en un líder en el mundo del lujo. La asociación con The Estée Lauder Companies respalda este ambicioso plan de crecimiento.
발망이 첫 번째 뷰티 제품 '레 제테르넬 드 발망'을 출시합니다. 이는 8종의 성별을 초월한 오 드 퍼퓸 컬렉션입니다. 크리에이티브 디렉터 올리비에 루스탱은 발망의 패션 및 향수 역사를 바탕으로 미래의 아름다움을 재정의합니다. 이 컬렉션은 머스크, 앰버, 플로럴, 우디의 네 가지 올팩티브 계열에서 향수를 선보입니다.
루스탱의 비전은 호화로운 향수를 만드는 데 있어 포용성과 개성을 강조합니다. 이 컬렉션은 재구성된 전통 향수와 새로운 창작물을 포함하며, 모두 다양한 아름다움을 기념하기 위해 디자인되었습니다. 발망 뷰티는 새로운 카테고리로 글로벌 확대를 목표로 하여 브랜드의 새로운 장을 열고자 합니다.
이번 런칭은 발망의 다양한 카테고리 간 잠재력을 극대화하고, 럭셔리 세계의 리더가 되기 위한 전략의 일환입니다. 에스티 로더 컴퍼니즈와의 파트너십은 이 야심찬 성장 계획을 지원합니다.
Balmain lance sa première création de beauté, 'Les Éternels de Balmain', une collection de huit eaux de parfum unisexe. Le Directeur Créatif Olivier Rousteing s'appuie sur l'histoire de la mode et des parfums de Balmain pour redéfinir la beauté de demain. La collection présente des fragrances issues de quatre familles olfactives : Musc, Ambre, Floral et Boisé.
La vision de Rousteing met l'accent sur l'inclusivité et l'individualité dans la création de parfums de luxe. La collection comprend des senteurs légendaires réinventées et de nouvelles créations, toutes conçues pour célébrer la diversité des beautés. Balmain Beauty vise à s'étendre à l'échelle mondiale dans de nouvelles catégories, marquant un nouveau chapitre pour la marque.
Le lancement fait partie de la stratégie de Balmain visant à maximiser le potentiel inter-catégorie et à devenir un leader dans le monde du luxe. Le partenariat avec The Estée Lauder Companies soutient ce plan de croissance ambitieux.
Balmain bringt seine erste Beauty-Kreation auf den Markt, 'Les Éternels de Balmain', eine Kollektion von acht Unisex-Eaux de Parfum. Kreativdirektor Olivier Rousteing baut auf der Mode- und Parfümgeschichte von Balmain auf, um die Schönheit der Zukunft neu zu definieren. Die Kollektion umfasst Düfte aus vier olfaktorischen Familien: Moschus, Bernstein, Floral und Holzig.
Rousteings Vision betont Inklusivität und Individualität in der Herstellung von Luxusparfums. Die Kollektion besteht aus neu interpretierten Erbe-Düften sowie neuen Kreationen, die alle darauf ausgelegt sind, vielfältige Schönheiten zu feiern. Balmain Beauty zielt darauf ab, global in neue Kategorien zu expandieren und ein neues Kapitel für die Marke einzuleiten.
Der Launch ist Teil von Balmins Strategie, das Potenzial zwischen den Kategorien zu maximieren und ein führender Akteur in der Luxuswelt zu werden. Die Partnerschaft mit The Estée Lauder Companies unterstützt diesen ehrgeizigen Wachstumsplan.
- Launch of first beauty product line expands Balmain's market presence
- Partnership with The Estée Lauder Companies supports luxury growth strategy
- All-gender fragrance collection appeals to a wider consumer base
- Leveraging brand heritage while targeting modern consumers may increase brand value
- Entering a highly competitive beauty market may pose challenges
- Success of the new product line is yet to be determined
Creative Director Olivier Rousteing Builds on Balmain’s Legendary Fashion and Perfume History to Change the Meaning of Beauty for the Future
Balmain Beauty/ Les Éternels de Balmain (Photo Credit: Balmain Beauty/ Richard Pierce)
Identity Has a Fragrance
Olivier Rousteing inventively builds upon the house’s signature French heritage to share his new vision of avant-garde beauty, fueled by respect, love, and unity. Infusing resolute inclusivity to modern luxury fragrance-making, Olivier Rousteing’s creative vision galvanizes audiences and fans globally to celebrate their individual beauty. Fragrance becomes the first beauty chapter of a new book for the brand, to expand globally into new categories in the future.
“Balmain Beauty gives you the freedom to live your truth, free and powerful. Beauty is about being yourself and having the confidence to embrace who you are,” said Olivier Rousteing, Creative Director of Balmain. "Fashion cannot exist without beauty, and beauty cannot exist without fashion. Beauty is part of your silhouette, of who you are, just like the way you dress. I want to represent all the beauties of the world and welcome everyone without exceptions.”
Taking 21st-century
Introducing Les Éternels de Balmain
Powered by a richly crafted duality of ingredients, Les Éternels de Balmain is inspired by the universal quest for self-realization and identity. This inaugural collection includes eight multi-layered scents from four distinctive olfactive families – Musk, Amber, Floral, and Woody.
Olivier Rousteing has been the lead architect of Balmain Beauty from inception, and in every aspect of creation from concept to scent development, to package design and campaign imagery. He studied perfumery, learning the creation process through hands-on training. After consulting Balmain’s storied archives, he handpicked four of Balmain's legacy scents to be reinvented for the modern era: Vent Vert, Ivoire, Ébène, and Carbone. Four new fragrances complete the collection: Sel d’Ambre, Rouge, Bronze, and Bleu Infini.
“Balmain Beauty is forging a new, avant-garde space in luxury beauty that celebrates the legacy and inclusive spirit of the iconic house of Balmain,” said Guillaume Jesel, who oversees Balmain Beauty as the President and CEO, TOM FORD and Luxury Business Development, The Estée Lauder Companies. “Olivier Rousteing is one of the most accomplished designers of his generation, inventing revolutionary concepts at the confluence of past, present, and future. It has been an extraordinary journey bringing his vision for Balmain Beauty to life.”
“Just like Olivier Rousteing’s most impressive runways, Balmain’s ambitious plans for future luxury growth build directly upon a skilled melding together of the richness of our singular heritage with a distinctively modern outlook,” explains Matteo Sgarbossa, Chief Executive Officer, Balmain. “Our agreement with The Estée Lauder Companies for Balmain Beauty is an obvious embodiment of that strategy. With this partnership, the house begins a new chapter, making very clear to all our commitment to maximizing cross-category possibilities as we move forward, driven by the passion of our ‘Balmain Army’ and determined to fully realize this house’s potential to become a true leader in the luxury world.”
The Olfactive Power of Duality
Les Éternels de Balmain features future-forward elements joined by precious and legendary ingredients:
Olfactive Family: Musk
- Carbone drives the quest for identity and freedom to confidently reflect all the facets of who you truly are (maximalist musk/ minimalist rose).
Olfactive Family: Amber
- Sel d'Ambre’s golden mystery illuminates the path to inner peace and self-realization (glowing amber/ salty ambergris).
Olfactive Family: Floral
- Vent Vert reinvents the iconic green fragrance for a new age, respecting nature forever in a timeless journey through past, present, and future (airy vert de mandarine/ sensual jasmine).
- Rouge radiates addictive love, reminiscent of Los Angeles’ magic hour, when the sky is not even the limit (addictive bouquet/ radiant woods).
- Ivoire carries Balmain’s New French Style legacy to the world and into the future. It unites all the beauties of the world, no exceptions (intoxicating tubéreuse de nuit/ untamed vetiver).
Olfactive Family: Woody
- Bronze symbolizes rebirth, majestically rising like the phoenix from the ashes (blazing cedarwoods/ cooling patchouli).
- Ébène is the revival of Pierre Balmain’s 1983 Africa-inspired fragrance, envisioned through the lens of Olivier Rousteing’s discovery of his origins. It ushers in the age of self-discovery and a journey to reveal our universal origin (eternal ebony wood/ precious myrrh oil).
- Bleu Infini transports to endless skies, infinite seas, and their call to set you free (warm cistus absolute/ salted lichen).
“Balmain Beauty embodies a steadfast commitment to excellence in perfumery, emphasizing not only the olfactive experience, but also the evocative emotions it elicits brought to life by an iconic visual campaign,” added Nathalie Berger Duquene, SVP, Global General Manager, Balmain Beauty, The Estée Lauder Companies. “The beauty of craftsmanship is exuded in both the packaging design and ingredients used. Our fragrances hold tension, power, and strength – they are quintessentially Balmain, rooted in diversity and inclusivity.”
The collection is inspired by Balmain’s first flacon created in 1946, a masterpiece of simplicity and timelessness. Duality was expressed in the design with contrasting elemental shapes of the circle and square, signature black and gold colors, and the label spread over two facets.
Building on this foundation, the new flacon delivers a multisensory and luxurious modern experience. The square is elongated into a lozenge; the Balmain signature rayure covering the glass echoes the gold collar’s existing texture; a new finish and color palette flatters the touch and the eye. On the cap, a graphic PB monogram symbolizes Balmain, extracted from the iconic 1970 brand labyrinth motif.
Follow the brand on social media at @BalmainBeauty and visit www.balmainbeauty.com and www.balmainbeauty.eu to shop the collection and learn more.
#BalmainBeauty
About Balmain Beauty
Balmain Beauty was established in 2022 through a partnership between the celebrated fashion house Balmain Paris and The Estée Lauder Companies to celebrate all the beauties of the world, no exceptions. It builds upon Balmain's exceptional fashion and fragrance legacy to change the meaning of beauty for the future. Its luxury beauty lines are crafted in close collaboration with Balmain Creative Director Olivier Rousteing to reflect his bold vision. By standing for the power of respect, love, and unity, Balmain Beauty embodies avant-garde luxury. In September 2024, the brand launched Les Éternels de Balmain, a new fragrance experience comprising eight all-gender eaux de parfum. Balmain Beauty is butterfly mark certified, committing to meet higher standards for people and nature.
About Balmain
More than 75 years ago, when Pierre Balmain first introduced his “New French Style,” it immediately became clear to all that his eponymous house was offering a distinctly fresh, bold, and feminine conception of haute couture, one which broke with many of the well-established conventions of the era. His audacity paid off. Pierre Balmain became one of the handful of young French talents who ushered in the mid-century golden age of couture and helped to re-establish
Since 2011, Balmain Creative Director Olivier Rousteing has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful and global Balmain Army wishes to live today. The result is 21st-century Balmain’s renewed French style—a unique and instantly recognizable house silhouette and attitude that highlights the singular craftsmanship of the celebrated Balmain ateliers, while consistently referencing a rich Parisian heritage.
NYSE: EL
ELC-B
View source version on businesswire.com: https://www.businesswire.com/news/home/20240826817417/en/
Media Contact Beauty
Sarah Moreau
smoreau@balmainbeauty.com
Media Contact Fashion
Marie Valot
mvalot@balmain.fr
Source: The Estée Lauder Companies
FAQ
What is Balmain's new fragrance collection called?
Who is the Creative Director behind Balmain Beauty?
What are the four olfactive families in Les Éternels de Balmain collection?
Which company is partnering with Balmain for its beauty line?
