eHealth Welcomes Back Lara Sasken as Senior Vice President, Communications

Rhea-AI Summary

eHealth, Inc. (Nasdaq: EHTH) has announced the return of Lara Sasken as Senior Vice President of Communications, effective February 6, 2023. CEO Fran Soistman expressed excitement about Sasken's extensive experience in corporate communications, viewing her as a pivotal contributor to the company's strategic goals for 2023 and beyond. With a history at eHealth since 2020, Sasken has also held senior roles at SurveyMonkey, Facebook, and GoPro. This leadership change comes as eHealth continues to develop its business model, aiming to enhance customer service and operational efficiency.

Positive

• Lara Sasken's return is expected to enhance corporate communications strategy.
• Her previous experience at notable companies could bring innovative ideas to eHealth.

Negative

• None.

eHealth continues to strengthen its senior leadership team with addition of seasoned communications and PR expert

SANTA CLARA, Calif., Feb. 6, 2023 /PRNewswire/ -- Today eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a leading private online health insurance marketplace, today announced the return of Lara Sasken as Senior Vice President of Communications.

"eHealth's transformation over the past year continues to attract incredible talent, and we could not be more excited to welcome Lara Sasken back to the team," said eHealth CEO Fran Soistman. "Lara brings extensive experience in corporate communications and public relations and will serve as a key strategic partner for all aspects of the business as we realize our ambitious vision for 2023 and beyond."

"The leadership team at eHealth has made remarkable progress in evolving the business, and I'm thrilled to join a high-integrity team whose impact is palpable both internally and externally," said Lara Sasken. "With my mission-driven background and passion for leading high-impact communications programs, I look forward to fostering innovation, transformation, and growth for the business and in service of our customers."

Lara joined eHealth as Vice President of Communications in 2020 and was promoted to SVP a year later. Prior to that, Lara held senior communications leadership roles at SurveyMonkey, Facebook, and GoPro.

About eHealth

For more than 25 years, eHealth, Inc. (Nasdaq: EHTH) has served American consumers with innovative technology and licensed agent support to help them find health insurance solutions that fit their personal needs. Through its proprietary health insurance marketplace at eHealth.com and eHealthMedicare.com, eHealth has connected more than eight million members with quality, affordable coverage. eHealth offers Medicare Advantage, Medicare Supplement, Medicare Part D, individual, family, small business, and ancillary plans from approximately 200 health insurance companies nationwide.

Media inquiries, please contact: pr@ehealth.com 

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SOURCE eHealth, Inc.

FAQ

Who is Lara Sasken and what is her role at eHealth?

Lara Sasken has returned as Senior Vice President of Communications at eHealth, responsible for corporate communications and public relations.

What are eHealth's goals for 2023?

eHealth aims to enhance operational efficiency and customer service as part of its strategic vision for 2023.

When did Lara Sasken rejoin eHealth?

Lara Sasken rejoined eHealth on February 6, 2023.

What companies did Lara Sasken work for before returning to eHealth?

Before rejoining eHealth, Lara Sasken held senior roles at SurveyMonkey, Facebook, and GoPro.

What is eHealth's market focus?

eHealth focuses on providing an online health insurance marketplace offering Medicare and individual health insurance plans.