eHealth Appoints Michelle Barbeau Chief Marketing Officer

Rhea-AI Summary

eHealth, Inc. (Nasdaq: EHTH) announced the appointment of Michelle Barbeau as Chief Marketing Officer, a role that is crucial as the company prepares for the upcoming Annual Enrollment Period in October. Barbeau brings over a decade of marketing leadership experience from her previous roles at Ableto and UnitedHealthcare, where she focused on enhancing consumer engagement. CEO Fran Soistman expressed confidence in her ability to improve eHealth's offerings, especially in consumer experience, aligning with the firm's mission to help people find affordable health insurance.

Positive

• Appointment of Michelle Barbeau as CMO may enhance marketing strategy and consumer engagement.
• Barbeau's experience in healthcare and digital marketing could lead to improved performance during the upcoming Annual Enrollment Period.

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• None.

10-Year Marketing Leader Joins eHealth Senior Leadership Team 

SANTA CLARA, Calif., Sept. 8, 2022 /PRNewswire/ -- eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a leading online private health insurance marketplace, today announced the appointment of Michelle Barbeau as Chief Marketing Officer.

"We are extremely pleased with the high caliber of executives joining our company to work side-by-side with the experienced eHealth veterans who lead our business," says eHealth CEO Fran Soistman. "Ms. Barbeau's knowledge of healthcare, omni-channel engagement, and consumer marketing is extremely valuable as we begin a countdown to the Annual Enrollment Period in October."

"eHealth helps millions of people easily find the right high quality, most affordable health insurance plan for their needs," says Ms. Michelle Barbeau. "I'm thrilled to join such an exciting organization that takes an innovative approach to continuously expand and improve the consumer experience."

Ms. Barbeau is a proven leader with a wealth of experience in the healthcare industry. She comes to eHealth from Ableto, a provider of virtual mental health services, where she led their marketing and communications strategy with a focus on designing personalized experiences that drive loyalty and high ROI. Prior to this, she served four years as a Vice President at UnitedHealthcare, where she transformed a team focused on employer and individual member engagement. She also served eight years in marketing management roles at General Mills.

About eHealth
eHealth, Inc. (Nasdaq: EHTH) operates a leading health insurance marketplace at eHealth.com and eHealthMedicare.com with technology that provides consumers with health insurance enrollment solutions. Since 1997, we have connected more than eight million members with quality, affordable health insurance, Medicare options, and ancillary plans. Our proprietary marketplace offers Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, individual, family, small business, and other plans from approximately 200 health insurance carriers across fifty states and the District of Columbia.

Media inquiries: 
pr@ehealth.com

Investor Relations Contact:
Kate.Sidorovich@ehealth.com  

View original content to download multimedia:https://www.prnewswire.com/news-releases/ehealth-appoints-michelle-barbeau-chief-marketing-officer-301620584.html

SOURCE eHealth, Inc.

FAQ

What is the significance of Michelle Barbeau's appointment as CMO for EHTH?

Michelle Barbeau's appointment is significant as it may strengthen EHTH's marketing strategies and consumer engagement during the critical Annual Enrollment Period.

What previous experience does Michelle Barbeau have that relates to her new role at EHTH?

Barbeau has extensive experience in the healthcare sector, previously leading marketing strategies at Ableto and UnitedHealthcare, which aligns with EHTH's business focus.

How might Michelle Barbeau's leadership impact EHTH's performance?

Her leadership may enhance EHTH's marketing effectiveness and improve the consumer experience, potentially boosting enrollment and revenue.