eHealth Appoints Ketan Babaria as Chief Digital Officer

Rhea-AI Summary

eHealth, Inc. (Nasdaq: EHTH) announced the appointment of Ketan Babaria as Senior Vice President and Chief Digital Officer on January 23, 2023. Babaria, previously Chief Product Officer at M1 Finance, brings over 20 years of product management experience from various roles at notable companies including Roofstock and Capital One. CEO Fran Soistman emphasized the strategic importance of this addition to eHealth's leadership, stating it aligns with the company’s growth objectives and innovation in the health insurance market. eHealth has connected over 8 million members with various health insurance coverage options through its online marketplace.

Positive

• Appointment of Ketan Babaria enhances leadership team with a focus on digital innovation and product management.
• Babaria's extensive experience in product strategy is expected to drive growth and improve customer engagement.

Negative

• None.

20-Year Leader in Product Development Joins eHealth's Senior Leadership Team

SANTA CLARA, Calif., Jan. 23, 2023 /PRNewswire/ -- Today eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a leading private online health insurance marketplace, announced the appointment of Ketan Babaria as SVP, Chief Digital Officer.

"eHealth's leadership team contains extraordinary talent aligned with each facet of the business," said eHealth CEO Fran Soistman. "The growth and fusion of this team shapes the future of our business, and the addition of Ketan Babaria advances our corporate objectives. Ketan is a proven business executive with expertise in customer-focused product management and leadership at both Fortune 500 and start-up organizations, and I'm pleased to welcome him to eHealth." 

"eHealth's history of innovation in the online marketplace since its inception directly reflects the company's mission to guide customers through one of the most important decisions in their lives," said Mr. Babaria. "I'm excited to join an esteemed and established team of leaders, thinkers, and innovators."

Mr. Babaria joins eHealth from M1 Finance where he served as Chief Product Officer, responsible for defining the company's product vision, strategy, and roadmap to drive growth and profitability. Prior to M1 Finance, Mr. Babaria served as Chief Product Officer at Roofstock, Head of Product at LifeLock, and Sr. Director and Head of Product, D3 Incubation Unit at Capital One.

About eHealth

For more than 25 years, eHealth, Inc. (Nasdaq: EHTH) has served American consumers with innovative technology and licensed agent support to help them find health insurance solutions that fit their personal needs. Through its proprietary health insurance marketplace at eHealth.com and eHealthMedicare.com, eHealth has connected more than eight million members with quality, affordable coverage. eHealth offers Medicare Advantage, Medicare Supplement, Medicare Part D, individual, family, small business, and ancillary plans from approximately 200 health insurance companies nationwide.

Media inquiries, please contact: pr@ehealth.com 

 

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SOURCE eHealth, Inc.

FAQ

Who is Ketan Babaria and what is his role in eHealth?

Ketan Babaria has been appointed as the Senior Vice President and Chief Digital Officer of eHealth, bringing over 20 years of product management experience.

What experience does Ketan Babaria bring to eHealth?

Babaria previously served as Chief Product Officer at M1 Finance and has held leadership roles at Roofstock and Capital One.

What are eHealth's goals following the appointment of Ketan Babaria?

The appointment aims to advance eHealth's corporate objectives through enhanced digital innovation and customer-focused product management.

How has eHealth performed in the online health insurance market?

eHealth has connected over 8 million members with various health insurance solutions, showcasing its commitment to customer service.