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eHealth Applauds Decision by CMS to Retain 2024 Medicare Compensation Guidelines for 2025

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eHealth, Inc. (Nasdaq: EHTH) applauds the Centers for Medicare and Medicaid Services (CMS) decision to retain CY2024 agent compensation rates for CY2025. This decision comes in response to preliminary injunctions in a court case. eHealth CEO Fran Soistman believes this will serve Medicare beneficiaries' best interests during the Annual Enrollment Period (AEP).

A recent eHealth survey of Medicare Advantage enrollees found:

  • 85% felt they couldn't find the right plan without agent help
  • 70% working with agents were 'very satisfied' with coverage
  • 66% working with agents were 'very confident' in their plan choice

eHealth is preparing for what's expected to be a disruptive AEP, ensuring beneficiaries can work with licensed agents for informed decisions.

Positive
  • CMS decision to retain 2024 compensation guidelines for 2025
  • 85% of surveyed Medicare Advantage enrollees felt they needed agent help to find the right plan
  • 70% of those working with agents were 'very satisfied' with coverage, compared to 60% without agent help
  • 66% of those working with agents were 'very confident' in their plan choice, compared to 55% without agent help
Negative
  • None.

eHealth's recent announcement about CMS retaining the 2024 compensation guidelines for 2025 is significant for several reasons. For eHealth, this decision removes uncertainty surrounding compensation structures, which can directly impact revenue and profitability. Stability in agent compensation means that eHealth can better forecast its financial performance for the upcoming year. This will likely have a positive short-term impact on the company's stock price as investors value predictability.

Additionally, maintaining the 2024 guidelines ensures that there will be no adverse disruption in agent motivation and productivity. Since agents are pivotal in guiding beneficiaries through their Medicare options, their ability to operate without facing compensation changes ensures continuity in service quality and potentially drives higher enrollment rates through eHealth's platform.

Long-term, the decision may reflect positively on eHealth's operational efficiency, as the company can focus on other strategic initiatives without the distraction of adapting to new compensation guidelines. However, investors should also be aware of the broader market environment and regulatory landscape, which can still bring future changes. As always, it's important to watch for any signals from CMS about potential adjustments in the following years.

From a market research perspective, maintaining the CY2024 compensation rates is likely to maintain the competitive landscape for Medicare plan providers. eHealth's survey results underscore the importance of licensed agents in customer satisfaction and confidence. High levels of satisfaction and confidence among Medicare Advantage enrollees working with agents suggest that the current compensation model is effective in promoting high service standards.

This decision may also have broader implications for the insurance marketplace, as it sets a precedent for stability amidst potential regulatory changes. For retail investors, this stability can be reassuring, signaling that the company won't need to reallocate resources to manage abrupt compensation changes.

It’s also important to note that the sentiment data from eHealth’s survey provides an indirect yet relevant metric of customer loyalty and retention rates. These factors are critical for long-term growth and market share retention and they could positively influence eHealth's reputation and brand loyalty among beneficiaries and agents alike.

AUSTIN, Texas, July 19, 2024 /PRNewswire/ -- Today eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a leading online private health insurance marketplace, applauded the decision by the Centers for Medicare and Medicaid Services (CMS) to temporarily retain CY2024 agent compensation rates for CY2025. CMS's decision comes in response to preliminary injunctions issued by the US District Court for the Northern District of Texas in the case of Americans for Beneficiary Choice v. HHS.

"While we were not of the opinion that the original 2025 compensation guidelines applied to eHealth, we're gratified by CMS's decision to keep the 2024 guidelines in place, which we strongly believe will serve the best interests of Medicare beneficiaries this Annual Enrollment Period (AEP)," said eHealth CEO Fran Soistman. "Maintaining a clear and unbiased environment is crucial for empowering beneficiaries to make informed choices about their Medicare Advantage coverage. This includes access to a diverse range of plans and the necessary guidance that licensed agents and brokers offer to help beneficiaries navigate their options."

In a recent survey of more than 2,100 Medicare Advantage enrollees, eHealth found:

  • 85% of those who worked with a licensed agent felt they could not have found the right plan for their needs without the help they received.

  • 70% of those who worked with an agent were "very satisfied" with their coverage, compared to 60% of those who did not work with an agent.

  • 66% of those who worked with an agent were "very confident" they had selected the right plan for their needs, compared to 55% of those who did not work with an agent.

Mr. Soistman continued: "CMS's decision to retain 2024 compensation guidelines helps ensure that all Medicare beneficiaries can have the benefit of working with a licensed agent as they approach what is widely expected to be a disruptive AEP. With the knowledge that many beneficiaries are likely to face challenging coverage decisions this fall, our preparations for AEP at eHealth are already in full swing."

About eHealth (NASDAQ: EHTH)
We're Matchmakers. For over 25 years, eHealth has helped millions of Americans find the healthcare coverage that fits their needs at a price they can afford. As a leading independent licensed insurance agency and advisor, eHealth offers access to over 180 health insurers, including national and regional companies.

For more information about eHealth, visit ehealth.com or follow us on LinkedIn, Facebook, Instagram, and X. Open positions can be found on our career page.

Media inquiries: pr@ehealth.com

eHealth, Inc. (PRNewsfoto/eHealth, Inc.)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ehealth-applauds-decision-by-cms-to-retain-2024-medicare-compensation-guidelines-for-2025-302201349.html

SOURCE eHealth, Inc.

FAQ

What decision did CMS make regarding Medicare compensation guidelines for 2025?

CMS decided to temporarily retain CY2024 agent compensation rates for CY2025, in response to preliminary injunctions issued by the US District Court for the Northern District of Texas.

How did eHealth (EHTH) respond to CMS's decision on 2025 Medicare compensation guidelines?

eHealth applauded CMS's decision, with CEO Fran Soistman stating it will serve the best interests of Medicare beneficiaries during the Annual Enrollment Period (AEP).

What did eHealth's (EHTH) survey reveal about Medicare Advantage enrollees working with agents?

The survey found that 85% of enrollees felt they couldn't find the right plan without agent help, 70% were 'very satisfied' with coverage (compared to 60% without agents), and 66% were 'very confident' in their plan choice (compared to 55% without agents).

How is eHealth (EHTH) preparing for the upcoming Annual Enrollment Period (AEP)?

eHealth is already in full swing with preparations for what is expected to be a disruptive AEP, ensuring that beneficiaries can work with licensed agents to make informed coverage decisions.

eHealth, Inc.

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