Thinktank Group Gets Customized White Label and Brand Insights with 8x8
8x8, Inc. (NASDAQ: EGHT) announced that Thinktank Group deployed the 8x8 cloud contact center and unified communications platform to enhance customer experience for its multiple white label brands. Thinktank Group, an Australian property lending specialist, grew from 75 to almost 250 employees between 2020 and 2023. By utilizing 8x8, Thinktank Group created distinct toll-free phone lines, branded IVR, and call routing queues for each white label organization, resulting in improved customer experiences, reduced abandoned call rates, and increased first-call resolution rates.
Thinktank Group enhanced customer experiences by creating dedicated phone lines, branding, and customized IVR for each white label organization, leading to reduced abandoned call rates and increased first-call resolution rates.
Engaging 8x8 Professional Services provided detailed analytics and reporting on each brand's performance, enabling better understanding of customer metrics and data for each white label organization.
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8x8 Enables Thinktank Group to Create Tailored Contact Center Processes to Support its White Label Business Model
Thinktank Group is a leading Australian-based property lending specialist that has provided over
By using 8x8, Thinktank Group created distinct toll-free phone lines for each of its white label organizations, which includes different branding and customized interactive voice responses (IVR) and call routing queues for each. This has helped the company enhance customer experiences across its many white label organizations, reduce its abandoned call rate, and increase first-call resolution rates, while establishing a Grade of Service level consistently above
“Our customers call looking for detailed financial information, and as Australia’s leading commercial property funding specialist it’s important to us that we provide superior customer service experiences,” said Andrew Brown, Chief Operations Officer at Thinktank Group. “By using 8x8, we’re able to integrate communications across our organization while smoothly differentiating the channels that are customer-facing. Not only does this help each individual white label organization improve their own customer services, the data from each one helps feed into our success at the group level too.”
“Thinktank Group’s growth is a testament to the group’s expertise and status as Australia’s leading provider of lending solutions for individuals and businesses, but with that comes the need to offer differentiated support from a single communications platform,” said Hunter Middleton, Chief Product Officer at 8x8, Inc. “With 8x8, not only does Thinktank Group get distinct IVR and call routing options for each of its white label organizations, but it also gets a dedicated point of contact to help them create tailored contact center and unified communications services in the future. As the organization continues to grow, this will further support its successful white label business model. At 8x8, we’re proud of the results delivered so far, and are looking forward to supporting Thinktank Group with the rollout of more customization and greater personalization in the future.”
8x8’s cloud contact center and unified communications platform, which includes integrated contact center, business phone, video meetings, team chat, and SMS capabilities, is a resilient, secure, and compliant cloud platform that offers the highest levels of reliability with a financially backed, platform-wide 99.999 percent uptime SLA across an integrated cloud UCaaS and CCaaS solution.
About 8x8 Inc.
8x8, Inc. (NASDAQ: EGHT) is transforming the future of business communications as a leading Software as a Service provider of 8x8 XCaaS™ (Experience Communications as a Service™), an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. 8x8 uniquely eliminates the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) to power the communications requirements of all employees globally as they work together to deliver differentiated customer experiences. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, Twitter and Facebook.
8x8®, 8x8 XCaaS™, Experience Communications as a Service™ are trademarks of 8x8, Inc.
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Source: 8x8, Inc.
FAQ
What is the stock symbol for 8x8, Inc.?
The stock symbol for 8x8, Inc. is EGHT.
What services does 8x8 offer to Thinktank Group?
8x8 offers a cloud contact center and unified communications platform to Thinktank Group to enhance customer experiences for its white label brands.
How did Thinktank Group improve customer experiences using 8x8?
Thinktank Group improved customer experiences by creating distinct toll-free phone lines, branding, customized IVR, and call routing queues for each of its white label organizations.
