Narrative partners with Equifax to enable easy customization of differentiated financial datasets

Rhea-AI Summary

Narrative partners with Equifax to streamline access to specialized financial audience data for automotive businesses. This collaboration enables marketing teams to easily create customized segments from Equifax's datasets. Key offerings include Auto Segments and various digital economic indicators. Lena Bourgeois, SVP at Equifax, emphasized the need for impactful insights in an evolving automotive market. Users can efficiently send tailored data to marketing platforms like The Trade Desk, enhancing targeted marketing efforts. This partnership aims to improve customer experience and drive marketing ROI for businesses in the automotive sector.

Positive

• Partnership with Equifax enhances access to specialized financial datasets for automotive marketing.
• Custom audience segmentation allows for targeted marketing improvements.
• User-friendly software enables marketers to quickly create tailored segments.
• Access to diverse datasets, including Auto Segments and various economic indicators, enhances marketing strategies.

Negative

• None.

Automotive businesses can now use Narrative to create custom cuts of select Equifax audience segments

NEW YORK, Feb. 15, 2023 /PRNewswire/ -- Narrative, the world's leading data collaboration platform, today announced a partnership with Equifax, a global data, analytics and technology company, to streamline access to and activation of unique wealth, economic and credit-based audience data from Equifax for automotive businesses. The partnership is designed to give marketing and analytics teams the ability to create custom segments from Equifax datasets and deliver them to activation endpoints with just a few clicks.

"Equifax understands that the automotive industry—with its continued effort to improve marketing ROI, consumer affordability challenges and a crowded syndicated data marketplace—requires quick and easy access to highly specific and impactful insights that can help improve the customer experience and ultimately conversion," said Lena Bourgeois, Senior Vice President and General Manager, Automotive Services at Equifax. "Making our insights available on Narrative's data collaboration platform enables automotive businesses to create unique, targeted segments that can help deliver personalized messages to their target audiences."

Narrative's easy-to-use, no-code software enables marketers to filter proprietary financial-based datasets from Equifax according to precise criteria to create custom audience segments that meet their specific needs and use cases. Users can then send their customized datasets directly to marketing activation endpoints including advertising platforms like The Trade Desk.

"Robust financial datasets from Equifax are a unique and valuable source of insights for companies around the world," said Nick Jordan, founder and CEO of Narrative. "With their data available through Narrative's data collaboration platform, it's now easier than ever for businesses to access the specific insights they need at a price that works for them."

Equifax solutions assist marketers in achieving more targeted, meaningful interactions across the customer journey with datasets that help financial services and consumer marketing firms gain a more complete picture of households' financial and economic positions. 

The Equifax datasets now available through Narrative's data collaboration platform include:

• Auto Segments
• Income360^® Digital
• Discretionary Spending Dollars™ Digital
• Economic Spectrum™ Digital 
• Economic Cohorts™ Digital
• Ability to Pay Index™ Digital
• Aggregated FICO Segments
• Credit Card Segments
• Mortgage Segments

For more information on the Equifax datasets available through Narrative's data collaboration platform, please visit www.narrative.io/data-partners/equifax.

Narrative

Narrative is the data collaboration platform that makes it easy to buy, sell, and win. Narrative eliminates the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives. Innovative brands and direct-to-consumer companies leverage Narrative's technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development. Founded in 2016, Narrative is a private company headquartered in New York City.

Equifax 

At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by more than 14,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.

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SOURCE Narrative I/O, Inc.

FAQ

What is the partnership between Narrative and Equifax about?

Narrative has partnered with Equifax to simplify access to specialized financial audience data for automotive businesses, enabling the creation of custom audience segments.

How does the Equifax dataset benefit automotive businesses?

The Equifax dataset allows automotive businesses to create targeted marketing segments, improving marketing ROI and customer experience.

What types of data are available through the Narrative platform?

Available data includes Auto Segments, Income360 Digital, and other financial indicators that help marketers tailor their campaigns.

What date was the Equifax and Narrative partnership announced?

The partnership was announced on February 15, 2023.

What is the stock symbol for Equifax?

Equifax is traded under the stock symbol EFX.