Equifax Inc Stock Price, News & Analysis

Equifax (NYSE: EFX) launched the inaugural Market Pulse Index, a 1–100 benchmark that aggregates credit, debt, income, capacity and assets to track U.S. consumer financial health.

For H1 2025 the index was 61.4, slightly below the four‑year average of 61.85, and down 1.1% versus June 2021. The report highlights widening generational gaps: Gen Z’s index fell >5% from June 2021–June 2025, while Gen X and Baby Boomers showed smaller declines or steady readings.

Equifax notes student loan resumption materially pressured Gen Z (Gen Z borrowers: -4.8% 2021–2025; -6.6% during 2022–2023). Consumer credit demand rose: personal loan originations +17.6% (May 2024–May 2025) and bankcard balances reached $1.07T in July 2025 (+4.3% YoY).

Equifax (NYSE: EFX) announced discounted VantageScore 4.0 mortgage credit scoring and expanded alternative-data offerings to support credit scoring competition and mortgage access.

Key actions: VantageScore 4.0 priced at $4.50 (over 50% below FICO's 2026 $10 price) through end of 2027; free VantageScore 4.0 for Equifax mortgage, automotive, card, and consumer finance customers who buy FICO scores through 2026; income/employment indicators and alternative data delivered alongside mortgage credit reports at no cost; employment indicators for other verticals in 2026.

Equifax (NYSE: EFX) will release third quarter 2025 results for the period ended September 30, 2025 on Tuesday, October 21, 2025 at 6:30 a.m. ET. Senior management will discuss results on a conference call at 8:30 a.m. ET on October 21. Presentation materials will be posted on investor.equifax.com at 6:30 a.m. ET the same day. The call offers US/Canada dial-in numbers and international toll-free access; participants must provide name and affiliation and are asked to dial in 5–10 minutes early. A webcast and slide presentation will be available (link active 15 minutes before start). An audio replay will be available on investor.equifax.com beginning October 22, 2025.

Equifax (NYSE: EFX) has announced the launch of Identity Proofing within its Kount 360 identity and payments fraud platform. The new solution, powered by the Equifax Cloud, helps businesses verify customer identities and combat fraud through comprehensive verification checks.

The platform integrates document verification and facial recognition biometric checks through partnership with Incode, offering protection against deepfake threats. Key benefits include customizable workflows, identity verification checks using Equifax's data network, and streamlined user experience with step-up authentication protocols.

The solution is particularly targeted at financial institutions, automotive lenders, and online retailers to enhance customer onboarding while maintaining security and regulatory compliance.

Equifax (NYSE: EFX) has announced its participation in multiple investor conferences during September 2025. CEO Mark Begor and CFO John Gamble will attend the Barclays Virtual Credit Bureau Day on September 3 and the J.P. Morgan U.S. All Stars Conference in London on September 16, which includes a Fireside Chat at 8:00 a.m. ET.

Additionally, SVP of Corporate Investor Relations Trevor Burns will participate in the Jefferies Fintech Conference on September 4 and the Barclays Global Financial Services Conference on September 10. The Fireside Chat will be available via live webcast on Equifax's investor relations website, with a replay available within 24 hours after the event.

Equifax (NYSE: EFX) announced that its Board of Directors has declared a quarterly dividend of $0.50 per share. The dividend will be paid on September 15, 2025, to shareholders of record as of September 2, 2025. The company highlighted its strong dividend history, noting that it has maintained cash dividend payments for more than 100 consecutive years.

Equifax (NYSE:EFX) released findings from a survey of 254 HR professionals at SHRM25 Conference, revealing significant challenges in HR technology adoption and hiring processes. The survey found that 50% of HR professionals struggle with workflow automation, while 71% have encountered fabricated or misleading candidate information.

Only 20% of HR professionals feel very confident in detecting false candidate information, and merely 12% report consistent quick hiring processes. Additionally, 83% of respondents indicate their onboarding processes need improvement. The study also revealed that 76% of HR professionals are currently using AI to enhance hiring and onboarding efficiency.

Equifax (NYSE:EFX) has released its Q2 2025 Market Pulse U.S. Consumer Credit Trends report, revealing total consumer debt reached $17.86 trillion in June 2025. The data shows a complex credit landscape with diverging trends across consumer segments.

Key findings include: subprime borrowers now hold 22.1% of all bankcard debt, a 3.5% increase from May 2024; student loan severe delinquency reached 17.95% in June following policy changes; bankcard balances grew to $1.07 trillion, up 4.2% year-over-year; and auto lease balances surged 13.6% while loan balances rose just 1.1%.

Overall delinquency on consumer debt remained steady at 1.5%, with bankcard delinquency showing improvement, falling 4.4% year-over-year to 2.79% in June 2025.

Equifax (NYSE: EFX) and Qlarifi have announced a partnership to conduct the industry's first comprehensive study on Buy Now, Pay Later (BNPL) data's impact on credit risk and fraud prevention. The study comes as over 50% of U.S. consumers currently use BNPL services, with 35% planning to increase usage in 2025.

The collaboration will leverage Qlarifi's real-time BNPL consumer credit database to analyze data from multiple providers, focusing on loan stacking risks, predictive power of BNPL data, and consumer protection. The partnership aims to enhance credit decisioning processes and provide greater visibility into consumer financial behavior across BNPL platforms.