Edible Garden Brings the Pickle Party - Preorders Ramp Ahead of Summer Grilling Season; Fresh & Fermented Pickles with Preorders at Foodtown and Lincoln Market
Edible Garden AG (Nasdaq: EDBL) has announced the launch of preorders for its new Pickle Party product line at Foodtown and Lincoln Market locations across the NY/NJ Metro region. The product, developed in partnership with Hermann Pickle Company, is positioned as the world's first functional pickle, featuring fresh and fermented, refrigerated pickles and sauerkraut.
The Pickle Party line offers Kosher, Non-GMO products that are refrigerated to maintain freshness and health benefits. The launch is strategically timed ahead of the summer grilling season, targeting health-conscious consumers with clean-label, functional alternatives in the condiments category.
CEO Jim Kras noted strong initial preorder activity, indicating positive consumer reception. This launch follows the company's existing fresh condiment portfolio, including Pulp and Squeezables, aligning with their Zero-Waste Inspired® mission.
Edible Garden AG (Nasdaq: EDBL) ha annunciato l'apertura dei preordini per la nuova linea di prodotti Pickle Party presso Foodtown e Lincoln Market, situati nella regione metropolitana NY/NJ. Il prodotto, sviluppato in collaborazione con Hermann Pickle Company, si presenta come il primo cetriolo funzionale al mondo, con sottaceti freschi e fermentati, refrigerati, e crauti.
La linea Pickle Party offre prodotti Kosher e Non-OGM refrigerati per preservare freschezza e benefici per la salute. Il lancio è stato programmato strategicamente prima della stagione delle grigliate estive, rivolgendosi a consumatori attenti alla salute con alternative funzionali e a etichetta pulita nella categoria dei condimenti.
Il CEO Jim Kras ha evidenziato un forte interesse iniziale nei preordini, segno di un’accoglienza positiva da parte dei consumatori. Questo lancio si aggiunge al portafoglio di condimenti freschi già esistente dell’azienda, che include Pulp e Squeezables, in linea con la loro missione Zero-Waste Inspired®.
Edible Garden AG (Nasdaq: EDBL) ha anunciado el inicio de preórdenes para su nueva línea de productos Pickle Party en Foodtown y Lincoln Market, ubicados en la región metropolitana de NY/NJ. El producto, desarrollado en colaboración con Hermann Pickle Company, se presenta como el primer encurtido funcional del mundo, con pepinillos frescos y fermentados refrigerados y chucrut.
La línea Pickle Party ofrece productos Kosher y No-OGM refrigerados para mantener la frescura y los beneficios para la salud. El lanzamiento está estratégicamente programado antes de la temporada de parrilladas de verano, dirigido a consumidores conscientes de la salud que buscan alternativas funcionales y con etiqueta limpia en la categoría de condimentos.
El CEO Jim Kras destacó una fuerte actividad inicial de preórdenes, lo que indica una recepción positiva por parte de los consumidores. Este lanzamiento sigue al portafolio existente de condimentos frescos de la empresa, que incluye Pulp y Squeezables, alineado con su misión Zero-Waste Inspired®.
Edible Garden AG(나스닥: EDBL)는 NY/NJ 메트로 지역의 Foodtown과 Lincoln Market 매장에서 새로운 Pickle Party 제품 라인의 사전 주문을 시작한다고 발표했습니다. 이 제품은 Hermann Pickle Company와 협력하여 개발되었으며, 신선하고 발효된 냉장 피클과 사우어크라우트를 포함한 세계 최초의 기능성 피클로 자리매김하고 있습니다.
Pickle Party 라인은 신선도와 건강상의 이점을 유지하기 위해 냉장 보관되는 코셔 및 비유전자변형 제품을 제공합니다. 이번 출시는 여름 바비큐 시즌을 앞두고 건강을 중시하는 소비자들을 겨냥해, 조미료 카테고리에서 클린 라벨의 기능성 대안을 제공하기 위해 전략적으로 계획되었습니다.
CEO 짐 크라스는 초기 사전 주문 활동이 활발하다고 언급하며 소비자들의 긍정적인 반응을 확인했습니다. 이번 출시는 Pulp와 Squeezables를 포함한 회사의 기존 신선 조미료 포트폴리오에 추가되며, Zero-Waste Inspired® 미션과도 부합합니다.
Edible Garden AG (Nasdaq : EDBL) a annoncé le lancement des précommandes pour sa nouvelle gamme de produits Pickle Party dans les magasins Foodtown et Lincoln Market de la région métropolitaine NY/NJ. Ce produit, développé en partenariat avec Hermann Pickle Company, se présente comme le premier cornichon fonctionnel au monde, comprenant des cornichons frais et fermentés réfrigérés ainsi que de la choucroute.
La gamme Pickle Party propose des produits casher et sans OGM réfrigérés afin de préserver leur fraîcheur et leurs bienfaits pour la santé. Ce lancement est stratégiquement planifié avant la saison des barbecues d’été, ciblant les consommateurs soucieux de leur santé avec des alternatives fonctionnelles et à étiquette propre dans la catégorie des condiments.
Le PDG Jim Kras a noté une forte activité initiale de précommandes, témoignant d’un accueil positif des consommateurs. Ce lancement s’ajoute au portefeuille existant de condiments frais de l’entreprise, incluant Pulp et Squeezables, en accord avec leur mission Zero-Waste Inspired®.
Edible Garden AG (Nasdaq: EDBL) hat die Vorbestellungen für seine neue Produktlinie Pickle Party in den Foodtown- und Lincoln Market-Filialen in der NY/NJ Metro-Region gestartet. Das Produkt, entwickelt in Zusammenarbeit mit der Hermann Pickle Company, gilt als die weltweit erste funktionale Gurke und umfasst frische sowie fermentierte, gekühlte Gurken und Sauerkraut.
Die Pickle Party-Linie bietet koschere, gentechnikfreie Produkte, die gekühlt werden, um Frische und gesundheitliche Vorteile zu erhalten. Der Launch ist strategisch vor der Sommergrillsaison terminiert und richtet sich an gesundheitsbewusste Verbraucher, die saubere, funktionale Alternativen im Bereich der Würzmittel suchen.
CEO Jim Kras berichtete von einer starken ersten Vorbestellungsaktivität, was auf eine positive Resonanz bei den Verbrauchern hinweist. Dieser Launch ergänzt das bestehende frische Würzmittel-Portfolio des Unternehmens, zu dem auch Pulp und Squeezables gehören, und steht im Einklang mit ihrer Zero-Waste Inspired®-Mission.
- Launch of innovative new product line in the condiments category
- Strategic timing ahead of summer grilling season
- Strong initial preorder activity reported
- Expansion of product portfolio in fresh condiments segment
- None.
BELVIDERE, NJ, April 16, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that preorders are now coming in for its highly anticipated Pickle Party product line—the world’s first functional pickle. Being introduced at Foodtown and Lincoln Market locations across the NY/NJ Metro region, Pickle Party arrives just ahead of the summer grilling season, delivering bold, fresh and fermented, refrigerated pickles that support gut health and deliver exceptional flavor.
Crafted in collaboration with Hermann Pickle Company, the Pickle Party line features Kosher, Non-GMO pickles and sauerkraut that are fresh and fermented as well as refrigerated to preserve peak freshness and health benefits. Designed for the modern, health-conscious consumer, the line redefines the condiments category with a clean-label, functional alternative that stands out at retail.
“We are excited to see preorders coming in—it’s a strong signal that consumers are embracing what Pickle Party stands for, a bold, health-forward twist on a classic favorite,” said Jim Kras, Chief Executive Officer of Edible Garden. “This is not just a pickle, it is the world’s first functional pickle—fresh and fermented, refrigerated for freshness, and crafted with clean, Kosher, Non-GMO ingredients to support gut health while delivering exceptional flavor. In a category that has been stagnant for far too long, Pickle Party brings real innovation to the table.”
“The early enthusiasm we are seeing reflects a growing appetite for better-for-you condiments that align with today’s wellness-driven lifestyles, and it reinforces the momentum we are seeing across our entire fresh condiment portfolio—including Pulp and Squeezables. As ‘The Flavor Maker,’ Edible Garden is focused on leading with sustainability, flavor, and function. This introduction perfectly illustrates how our Zero-Waste Inspired® mission is driving the creation of category-defining products that meet the evolving needs of health-conscious consumers.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable, and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party – fresh and fermented pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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