Edible Garden's Kick. Sports Nutrition Gains Distribution at Major Midwest Big-Box Retailer
Edible Garden AG (Nasdaq: EDBL) has announced that its Kick. Sports Nutrition product line is now available at a major Midwest big-box retailer, marking a significant expansion in its brick-and-mortar presence. The company is also preparing for an exclusive e-commerce launch on Amazon in partnership with Pirawna, a Verified Amazon Partner.
The Kick. Sports Nutrition line currently includes plant-based and whey protein powders, with plans to expand into pre-workout, post-workout, and hydration formulations. This omnichannel distribution strategy aims to enhance brand visibility and accessibility through both physical retail and online platforms.
According to IMARC Group data cited in the announcement, the global sports nutrition market is expected to grow from $54.8 billion in 2023 to $103.3 billion by 2032, reflecting increasing demand for natural and effective health solutions.
Edible Garden AG (Nasdaq: EDBL) ha annunciato che la sua linea di prodotti Kick. Sports Nutrition è ora disponibile presso un importante grande magazzino del Midwest, segnando un'importante espansione della sua presenza fisica. L'azienda si sta inoltre preparando per un lancio esclusivo di e-commerce su Amazon, in collaborazione con Pirawna, un Partner Amazon verificato.
La linea Kick. Sports Nutrition comprende attualmente polveri proteiche a base vegetale e del siero del latte, con piani di espansione verso formulazioni pre-allenamento, post-allenamento e per l’idratazione. Questa strategia di distribuzione omnicanale mira a migliorare la visibilità e l’accessibilità del marchio sia nei negozi fisici sia sulle piattaforme online.
Secondo i dati di IMARC Group citati nell’annuncio, il mercato globale della nutrizione sportiva dovrebbe crescere da 54,8 miliardi di dollari nel 2023 a 103,3 miliardi di dollari entro il 2032, riflettendo una crescente domanda di soluzioni salutari naturali ed efficaci.
Edible Garden AG (Nasdaq: EDBL) ha anunciado que su línea de productos Kick. Sports Nutrition ya está disponible en un importante minorista de grandes superficies del Medio Oeste, marcando una expansión significativa de su presencia física. La compañía también se está preparando para un lanzamiento exclusivo en comercio electrónico en Amazon, en asociación con Pirawna, un Socio Verificado de Amazon.
La línea Kick. Sports Nutrition actualmente incluye polvos de proteína vegetal y de suero de leche, con planes de expandirse hacia formulaciones para pre-entrenamiento, post-entrenamiento e hidratación. Esta estrategia de distribución omnicanal busca aumentar la visibilidad y accesibilidad de la marca tanto en tiendas físicas como en plataformas en línea.
Según datos de IMARC Group citados en el anuncio, se espera que el mercado global de nutrición deportiva crezca de 54,8 mil millones de dólares en 2023 a 103,3 mil millones de dólares para 2032, reflejando una creciente demanda de soluciones de salud naturales y efectivas.
Edible Garden AG (나스닥: EDBL)은 Kick. Sports Nutrition 제품 라인이 중서부 지역의 주요 대형 소매점에서 판매를 시작했다고 발표하며 오프라인 매장 입지를 크게 확장했습니다. 또한, Verified Amazon Partner인 Pirawna와 협력하여 Amazon에서 독점적인 전자상거래 출시를 준비 중입니다.
Kick. Sports Nutrition 라인은 현재 식물성 및 유청 단백질 파우더를 포함하며, 앞으로 운동 전, 운동 후, 수분 보충용 제품으로 확장할 계획입니다. 이 옴니채널 유통 전략은 오프라인 매장과 온라인 플랫폼 모두에서 브랜드의 가시성과 접근성을 높이는 것을 목표로 합니다.
발표에서 인용된 IMARC Group 데이터에 따르면, 전 세계 스포츠 영양 시장은 2023년 548억 달러에서 2032년까지 1033억 달러로 성장할 것으로 예상되며, 이는 자연스럽고 효과적인 건강 솔루션에 대한 수요 증가를 반영합니다.
Edible Garden AG (Nasdaq : EDBL) a annoncé que sa gamme de produits Kick. Sports Nutrition est désormais disponible dans un grand magasin important du Midwest, marquant une expansion significative de sa présence physique. L’entreprise se prépare également à un lancement exclusif en e-commerce sur Amazon, en partenariat avec Pirawna, un partenaire Amazon vérifié.
La gamme Kick. Sports Nutrition comprend actuellement des poudres de protéines végétales et de lactosérum, avec des projets d’extension vers des formules pré-entraînement, post-entraînement et d’hydratation. Cette stratégie de distribution omnicanale vise à renforcer la visibilité et l’accessibilité de la marque à la fois en magasin et en ligne.
Selon les données du groupe IMARC citées dans l’annonce, le marché mondial de la nutrition sportive devrait passer de 54,8 milliards de dollars en 2023 à 103,3 milliards de dollars d’ici 2032, reflétant une demande croissante pour des solutions de santé naturelles et efficaces.
Edible Garden AG (Nasdaq: EDBL) hat bekannt gegeben, dass seine Produktlinie Kick. Sports Nutrition nun bei einem großen Einzelhändler im Mittleren Westen erhältlich ist, was eine bedeutende Erweiterung der stationären Präsenz darstellt. Das Unternehmen bereitet zudem einen exklusiven E-Commerce-Start auf Amazon in Partnerschaft mit Pirawna, einem verifizierten Amazon-Partner, vor.
Die Kick. Sports Nutrition Linie umfasst derzeit pflanzenbasierte und Molkenproteinpulver, mit Plänen zur Erweiterung um Pre-Workout-, Post-Workout- und Hydratationsformulierungen. Diese Omnichannel-Vertriebsstrategie zielt darauf ab, die Markenbekanntheit und Zugänglichkeit sowohl im stationären Handel als auch online zu erhöhen.
Den Angaben der IMARC Group zufolge, die in der Ankündigung zitiert werden, wird der globale Markt für Sporternährung von 54,8 Milliarden US-Dollar im Jahr 2023 auf 103,3 Milliarden US-Dollar im Jahr 2032 wachsen, was die steigende Nachfrage nach natürlichen und wirksamen Gesundheitslösungen widerspiegelt.
- Expansion into major Midwest retail chain increases distribution footprint
- Strategic partnership with Amazon as exclusive e-commerce channel
- Entry into rapidly growing sports nutrition market ($54.8B to $103.3B by 2032)
- Product line expansion planned beyond current protein powder offerings
- None.
Insights
Edible Garden expands Kick. Sports Nutrition distribution through major Midwest retailer and upcoming Amazon launch, targeting $103.3B market by 2032.
Edible Garden's distribution milestone for Kick. Sports Nutrition at a major Midwest big-box retailer represents a strategic expansion of their physical retail footprint. This development provides access to a high-traffic retail environment where consumers can physically interact with their products - a crucial advantage for building brand awareness in the nutrition category.
The company's articulated omnichannel strategy combines this brick-and-mortar presence with an upcoming Amazon e-commerce launch, creating multiple touchpoints to reach consumers. By partnering with Pirawna, a Verified Amazon Partner specializing in e-commerce growth, Edible Garden demonstrates a structured approach to online retail expansion.
The sports nutrition line targets the growing consumer preference for clean-label formulations while maintaining accessibility through competitive pricing. The current portfolio includes plant-based and whey protein powders with plans to expand into pre-workout, post-workout, and hydration formulations - covering the full spectrum of athletic nutrition needs.
With the global sports nutrition market projected to nearly double from
Expanded distribution through major Midwest retailer and Amazon partnership positions EDBL to target share of rapidly growing sports nutrition market.
Edible Garden's expansion of its Kick. Sports Nutrition line into a major Midwest big-box retailer represents a potential revenue catalyst for the company. For EDBL, with its relatively small market capitalization of
The company's dual-channel approach is strategically sound. By simultaneously developing brick-and-mortar retail presence and preparing for an Amazon launch with specialized e-commerce expertise through Pirawna, Edible Garden is addressing both immediate retail visibility and scalable direct-to-consumer capabilities.
The market opportunity is substantial, with the sports nutrition segment projected to grow at a compound annual growth rate of approximately
The product line's positioning at an "accessible price point" with "clean-label" formulations aligns with consumer trends toward more transparent, natural performance products. While the announcement doesn't provide specific revenue projections from this distribution expansion, gaining access to major retail channels represents a meaningful development for brand presence in a rapidly expanding category.
Supports Company’s Go-To-Market Omnichannel Strategy, Including Upcoming Launch on Amazon, the Brand’s Exclusive E-Commerce Partner
Kick. Sports Nutrition
BELVIDERE, NJ, April 22, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that its Kick. Sports Nutrition product line is now available at a major Midwest big-box retailer. This milestone marks a significant step in the brand’s omnichannel go-to-market strategy, which also includes an upcoming e-commerce debut through Amazon, Edible Garden’s exclusive online distribution partner.
Kick. Sports Nutrition is Edible Garden’s latest innovation in the rapidly growing sports nutrition space, providing clean-label, functional products at an accessible price point. The product line includes plant-based and whey protein powders and is set to expand with pre-workout, post-workout, and hydration formulations designed for performance, recovery, and overall wellness.
“This is a significant milestone for Edible Garden and our Kick. Sports Nutrition brand,” said Jim Kras, Chief Executive Officer of Edible Garden. “We are delighted to introduce Kick. Sports Nutrition at a leading Midwest big-box retailer, which marks an important expansion of our brick-and-mortar presence. Physical retail plays a critical role in our go-to-market strategy by allowing consumers to discover and engage with our products in trusted, high-traffic locations. At the same time, we are preparing for a strategic e-commerce launch on Amazon, our exclusive online partner, in collaboration with Pirawna, a Verified Amazon Partner and leading e-commerce growth agency. By combining the reach and credibility of brick-and-mortar retail with the scale and precision of Amazon’s e-commerce platform, we are creating a powerful, integrated distribution strategy. This omnichannel approach improves accessibility, strengthens brand visibility, and allows us to connect with consumers wherever they prefer to shop—whether in-store or online. It represents a cohesive strategy aimed at driving growth and establishing Kick. Sports Nutrition as a leader in the clean labeled, ‘Better for You’ performance category.”
According to the IMARC Group, the global sports nutrition market is projected to grow from
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable, and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
A copy of the Company’s latest corporate video is also available here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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FAQ
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