Edible Garden’s Poultry Mix Launches in Major Retailer Just in Time for Spring Holidays
Edible Garden AG (Nasdaq: EDBL) has announced the chainwide rollout of its fresh Poultry Mix at ShopRite stores, strategically timed for the Passover and Easter seasons. The launch follows the product's successful performance during the 2024 winter holidays, where sales doubled year-over-year during Thanksgiving, Christmas, and New Year.
The Poultry Mix, a blend of fresh culinary herbs including rosemary, thyme, and sage, will be available across ShopRite's network of over 350 stores in the Northeast. This expansion leverages Edible Garden's existing partnership with Wakefern Food Corp., the largest retailer-owned cooperative in the United States.
The product will feature prominent merchandising placement in fresh herb sections, supported by Edible Garden's in-store branding tools. The launch aligns with ShopRite's recent recognition as the 'Most Trusted Grocery Retailer in the Northeast' for three consecutive years.
Edible Garden AG (Nasdaq: EDBL) ha annunciato il lancio su scala nazionale del suo fresco Mix di Pollame nei negozi ShopRite, strategicamente programmato per le festività di Pasqua e Pesach. Il lancio segue il successo del prodotto durante le festività invernali del 2024, dove le vendite sono raddoppiate rispetto all'anno precedente durante il Giorno del Ringraziamento, il Natale e il Capodanno.
Il Mix di Pollame, una miscela di erbe culinarie fresche tra cui rosmarino, timo e salvia, sarà disponibile in tutta la rete di oltre 350 negozi di ShopRite nel Nordest. Questa espansione sfrutta la partnership esistente di Edible Garden con Wakefern Food Corp., la più grande cooperativa di rivenditori negli Stati Uniti.
Il prodotto avrà una posizione di merchandising prominente nelle sezioni di erbe fresche, supportato dagli strumenti di branding in-store di Edible Garden. Il lancio è in linea con il recente riconoscimento di ShopRite come 'Rivenditore di Generi Alimentari più Affidabile nel Nordest' per tre anni consecutivi.
Edible Garden AG (Nasdaq: EDBL) ha anunciado el lanzamiento a nivel nacional de su fresco Mezcla de Aves en las tiendas ShopRite, programado estratégicamente para las festividades de Pascua y Pesaj. El lanzamiento sigue el rendimiento exitoso del producto durante las vacaciones de invierno de 2024, donde las ventas se duplicaron en comparación con el año anterior durante el Día de Acción de Gracias, la Navidad y el Año Nuevo.
La Mezcla de Aves, una mezcla de hierbas culinarias frescas que incluye romero, tomillo y salvia, estará disponible en toda la red de más de 350 tiendas de ShopRite en el Noreste. Esta expansión aprovecha la asociación existente de Edible Garden con Wakefern Food Corp., la cooperativa de minoristas más grande de Estados Unidos.
El producto contará con una ubicación prominente en las secciones de hierbas frescas, respaldada por las herramientas de marca en tienda de Edible Garden. El lanzamiento coincide con el reciente reconocimiento de ShopRite como 'Minorista de Alimentos de Mayor Confianza en el Noreste' durante tres años consecutivos.
Edible Garden AG (Nasdaq: EDBL)는 ShopRite 매장에서 신선한 가금류 믹스를 전 매장에 출시한다고 발표했습니다. 이 출시 일정은 유월절과 부활절 시즌에 맞춰 전략적으로 계획되었습니다. 이 제품은 2024년 겨울 휴가 동안 성공적인 실적을 거둔 후 출시되었으며, 추수감사절, 크리스마스, 새해 동안 매출이 전년 대비 두 배로 증가했습니다.
가금류 믹스는 로즈마리, 타임, 세이지 등 신선한 요리용 허브가 혼합된 제품으로, ShopRite의 350개 이상의 매장 네트워크에서 구매할 수 있습니다. 이번 확장은 미국에서 가장 큰 소매업체 협동조합인 Wakefern Food Corp.와 Edible Garden의 기존 파트너십을 활용합니다.
이 제품은 신선한 허브 섹션에서 눈에 띄는 진열 위치를 차지하며, Edible Garden의 매장 내 브랜딩 도구로 지원됩니다. 이번 출시 일정은 ShopRite가 '북동부에서 가장 신뢰받는 식료품 소매업체'로 3년 연속 인정받은 것과 일치합니다.
Edible Garden AG (Nasdaq: EDBL) a annoncé le lancement à l'échelle nationale de son mélange de volaille frais dans les magasins ShopRite, stratégiquement programmé pour les saisons de Pâques et de Pessah. Ce lancement fait suite à la performance réussie du produit pendant les vacances d'hiver de 2024, où les ventes ont doublé par rapport à l'année précédente pendant Thanksgiving, Noël et le Nouvel An.
Le mélange de volaille, un mélange d'herbes culinaires fraîches comprenant du romarin, du thym et de la sauge, sera disponible dans le réseau de plus de 350 magasins ShopRite dans le Nord-Est. Cette expansion s'appuie sur le partenariat existant d'Edible Garden avec Wakefern Food Corp., la plus grande coopérative de détaillants aux États-Unis.
Le produit bénéficiera d'un emplacement de merchandising privilégié dans les sections d'herbes fraîches, soutenu par les outils de branding en magasin d'Edible Garden. Le lancement s'aligne avec la récente reconnaissance de ShopRite en tant que 'Détaillant alimentaire le plus fiable dans le Nord-Est' pendant trois années consécutives.
Edible Garden AG (Nasdaq: EDBL) hat die deutschlandweite Einführung seiner frischen Geflügelmischung in den ShopRite-Filialen angekündigt, die strategisch auf die Feiertage von Passah und Ostern abgestimmt ist. Die Einführung folgt auf die erfolgreiche Leistung des Produkts während der Winterferien 2024, wo die Verkaufszahlen im Vergleich zum Vorjahr an Thanksgiving, Weihnachten und Neujahr verdoppelt wurden.
Die Geflügelmischung, eine Mischung aus frischen Küchenkräutern wie Rosmarin, Thymian und Salbei, wird in über 350 Filialen von ShopRite im Nordosten erhältlich sein. Diese Expansion nutzt die bestehende Partnerschaft von Edible Garden mit Wakefern Food Corp., der größten Einzelhändler-Genossenschaft in den Vereinigten Staaten.
Das Produkt wird in den frischen Kräuterabteilungen prominent platziert und durch die Branding-Tools von Edible Garden im Geschäft unterstützt. Die Einführung steht im Einklang mit der jüngsten Anerkennung von ShopRite als 'Vertrautester Lebensmittelhändler im Nordosten' für drei aufeinanderfolgende Jahre.
- Successful product performance with doubled sales during 2024 winter holidays
- Expansion to over 350 ShopRite stores increases distribution footprint
- Strategic timing for seasonal demand during spring holidays
- Partnership with largest retailer-owned cooperative in the US
- None.
Insights
This chainwide ShopRite expansion represents a strategic win for Edible Garden, leveraging seasonal consumption patterns across 350+ stores within Wakefern's powerful retail network. The company has intelligently validated product-market fit during winter holidays (with
The efficiency of this launch deserves attention - by expanding through an existing retail relationship rather than pursuing new channels, Edible Garden minimizes the substantial slotting fees and promotional requirements typically associated with new product placements. Their merchandising strategy in prominent herb sections with branded materials should help overcome the visibility challenges that smaller brands typically face in crowded grocery environments.
For a micro-cap company, securing prominent placement with America's largest retailer-owned cooperative demonstrates strong category management execution and product performance metrics. The strategic alignment between Edible Garden's sustainable positioning and ShopRite's "Most Trusted Grocery Retailer" status creates brand reinforcement opportunities that would normally require significant marketing investment. This expansion follows CPG best practices of maximizing return on product development through multiple seasonal applications.
This retail expansion represents a meaningful growth opportunity for Edible Garden, particularly considering its micro-cap status with just
The previous
Investors should note several operational implications: 1) Fulfillment capabilities will be tested at scale across 350+ stores; 2) Working capital requirements may increase to support inventory production ahead of seasonal demands; and 3) The ability to maintain quality at increased production volumes will be critical.
Without specific revenue projections or margin data, it's difficult to quantify the precise financial impact. However, the strategic expansion of a high-performing product through established distribution channels represents tangible business development that aligns with efficient growth principles - particularly important for a company with capital resources operating in the competitive fresh produce category.
Thanksgiving and Christmas favorite now in store for Passover and Easter
BELVIDERE, NJ, April 08, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the rollout of its fresh Poultry Mix into ShopRite chainwide. This expansion capitalizes on the Company’s existing retail footprint and long-standing relationship with Wakefern Food Corp., the largest retailer-owned cooperative in the United States.
The launch comes just in time for the spring holiday season, with the Poultry Mix now available in time for both Passover and Easter. Following its strong performance during the 2024 winter holidays—when sales doubled year-over-year during Thanksgiving, Christmas and into the New Year—this rollout is expected to meet growing consumer demand for fresh, sustainable culinary herbs during key seasonal windows.
Jim Kras, Chief Executive Officer of Edible Garden, commented, “Edible Garden’s Poultry Mix adds incredible flavor and depth to all kinds of dishes. Its success during the winter holidays demonstrated significant consumer appetite for high-quality, ready-to-use fresh herb blends. By leveraging our existing distribution with ShopRite, we are able to efficiently expand access to this product in time for the spring holidays, maximizing its impact at retail and further strengthening our partnership with one of the most trusted grocery retailers in the country.”
ShopRite, which operates as part of Wakefern Food Corporation, has a powerful presence with over 350 stores under banners such as ShopRite and Price Rite across New Jersey, New York, and neighboring states. Headquartered in Keasbey, New Jersey, Wakefern is recognized as the largest retailer-owned cooperative in the United States. A recent consumer survey conducted in partnership with Newsweek and BrandSpark International named ShopRite the “Most Trusted Grocery Retailer in the Northeast” for three consecutive years, reflecting strong brand loyalty and alignment with Edible Garden’s values of quality, freshness, and community.
Edible Garden’s Poultry Mix, a blend of fresh culinary herbs including rosemary, thyme, and sage, supports the Company’s mission to provide accessible, sustainably grown, Certified USDA Organic, non-GMO produce and value-added products. The product will be merchandised in prominent fresh herb sets and supported by Edible Garden’s robust in-store branding and merchandising tools to maximize consumer visibility.
Kras added, “This launch is another example of how we are deepening our retail partnerships by introducing new, high-velocity products that resonate with consumer demand and seasonality. Our alignment with ShopRite's values—especially around freshness, sustainability, and community focus—makes them an ideal partner for this expansion.”
The launch of Edible Garden’s Poultry Mix at ShopRite positions the Company for continued growth as it scales its value-added product offerings through high-performing retail partners.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
A copy of the Company’s latest corporate video is also available here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
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