Edible Garden and Chef JJ Johnson Deliver Fresh Flavor and Sustainability to NYC with Earth Day Herb Giveaway
Edible Garden (Nasdaq: EDBL) has announced a special Earth Day collaboration with James Beard Award-winning Chef JJ Johnson and his FIELDTRIP restaurants. On April 22, 2025, visitors to any of FIELDTRIP's three New York City locations will receive a free USDA Organic potted herb.
The initiative aligns with Edible Garden's Zero-Waste Inspired® mission and promotes sustainability, food equity, and community engagement. CEO Jim Kras emphasized that the living potted herbs represent a sustainable gift that can be planted, nurtured, and enjoyed repeatedly.
The collaboration extends across FIELDTRIP's locations in Rockefeller Center, Morningside Heights, and Harlem. Chef JJ Johnson, known for his global flavor fusion and sustainability commitment, views this partnership as a way to encourage home cooking, waste reduction, and mindful food sourcing.
Edible Garden (Nasdaq: EDBL) ha annunciato una speciale collaborazione per la Giornata della Terra con lo chef vincitore del James Beard Award, Chef JJ Johnson, e i suoi ristoranti FIELDTRIP. Il 22 aprile 2025, i visitatori di uno dei tre locali FIELDTRIP a New York riceveranno in omaggio un vasetto di erbe aromatiche biologiche USDA.
L'iniziativa è in linea con la missione Zero-Waste Inspired® di Edible Garden e promuove la sostenibilità, l'equità alimentare e il coinvolgimento della comunità. Il CEO Jim Kras ha sottolineato che le erbe aromatiche in vaso rappresentano un dono sostenibile, che può essere piantato, curato e apprezzato più volte.
La collaborazione coinvolge le sedi FIELDTRIP di Rockefeller Center, Morningside Heights e Harlem. Lo chef JJ Johnson, noto per la sua fusione di sapori globali e l’impegno per la sostenibilità, considera questa partnership un modo per incentivare la cucina casalinga, la riduzione degli sprechi e un approccio consapevole alla scelta degli alimenti.
Edible Garden (Nasdaq: EDBL) ha anunciado una colaboración especial por el Día de la Tierra con el galardonado con el premio James Beard, Chef JJ Johnson, y sus restaurantes FIELDTRIP. El 22 de abril de 2025, los visitantes de cualquiera de los tres locales FIELDTRIP en Nueva York recibirán una hierba orgánica en maceta certificada por el USDA de forma gratuita.
La iniciativa está alineada con la misión Zero-Waste Inspired® de Edible Garden y promueve la sostenibilidad, la equidad alimentaria y la participación comunitaria. El CEO Jim Kras destacó que las hierbas vivas en maceta son un regalo sostenible que puede plantarse, cuidarse y disfrutarse repetidamente.
La colaboración abarca las ubicaciones de FIELDTRIP en Rockefeller Center, Morningside Heights y Harlem. El chef JJ Johnson, conocido por su fusión de sabores globales y su compromiso con la sostenibilidad, ve esta alianza como una forma de fomentar la cocina en casa, la reducción de residuos y el consumo consciente de alimentos.
Edible Garden (나스닥: EDBL)는 James Beard 상을 수상한 셰프 JJ Johnson과 그의 FIELDTRIP 레스토랑과 함께하는 특별한 지구의 날 협업을 발표했습니다. 2025년 4월 22일, 뉴욕시 내 FIELDTRIP 세 곳의 어느 매장을 방문하는 고객은 무료로 USDA 유기농 허브 화분을 받을 수 있습니다.
이 이니셔티브는 Edible Garden의 Zero-Waste Inspired® 미션과 부합하며, 지속 가능성, 식품 공정성, 지역사회 참여를 촉진합니다. CEO Jim Kras는 살아있는 허브 화분이 심고 키우며 여러 번 즐길 수 있는 지속 가능한 선물임을 강조했습니다.
이번 협업은 FIELDTRIP의 로커펠러 센터, 모닝사이드 하이츠, 할렘 지점에서 진행됩니다. 글로벌 맛의 융합과 지속 가능성에 대한 헌신으로 알려진 셰프 JJ Johnson은 이번 파트너십이 가정 요리 장려, 음식물 쓰레기 감소, 신중한 식품 선택을 촉진하는 방법이라고 봅니다.
Edible Garden (Nasdaq : EDBL) a annoncé une collaboration spéciale pour la Journée de la Terre avec le chef primé James Beard, Chef JJ Johnson, et ses restaurants FIELDTRIP. Le 22 avril 2025, les visiteurs de l’un des trois établissements FIELDTRIP à New York recevront une plante d’herbes aromatiques biologiques certifiées USDA offerte.
Cette initiative s’inscrit dans la mission Zero-Waste Inspired® d’Edible Garden et promeut la durabilité, l’équité alimentaire et l’engagement communautaire. Le PDG Jim Kras a souligné que ces herbes en pot vivantes représentent un cadeau durable pouvant être planté, entretenu et apprécié à plusieurs reprises.
La collaboration s’étend aux établissements FIELDTRIP situés au Rockefeller Center, Morningside Heights et Harlem. Le chef JJ Johnson, reconnu pour sa fusion de saveurs mondiales et son engagement en faveur de la durabilité, considère ce partenariat comme un moyen d’encourager la cuisine maison, la réduction des déchets et une alimentation consciente.
Edible Garden (Nasdaq: EDBL) hat eine besondere Earth Day-Kooperation mit dem James Beard Award-gewürdigten Chef JJ Johnson und seinen FIELDTRIP-Restaurants angekündigt. Am 22. April 2025 erhalten Besucher einer der drei FIELDTRIP-Standorte in New York City eine kostenlose USDA Bio-Kräuterpflanze im Topf.
Die Initiative steht im Einklang mit Edible Gardens Zero-Waste Inspired®-Mission und fördert Nachhaltigkeit, Ernährungsgerechtigkeit und Gemeinschaftsbeteiligung. CEO Jim Kras betonte, dass die lebenden Kräuterpflanzen ein nachhaltiges Geschenk darstellen, das gepflanzt, gepflegt und immer wieder genossen werden kann.
Die Zusammenarbeit erstreckt sich über die FIELDTRIP-Standorte im Rockefeller Center, Morningside Heights und Harlem. Chef JJ Johnson, bekannt für seine globale Geschmacksfusion und sein Engagement für Nachhaltigkeit, sieht diese Partnerschaft als Möglichkeit, das Kochen zu Hause, Abfallreduzierung und bewusste Lebensmittelbeschaffung zu fördern.
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Celebrating sustainability and community at FIELDTRIP locations, Company’s Zero-Waste Inspired® mission grows beyond the greenhouse
Celebrate Earth Day with Edible Garden and Chef JJ Johnson
BELVIDERE, NJ, April 21, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, sustainable produce and products, today announced a special Earth Day collaboration with its Culinary Advisor, James Beard Award-winning Chef JJ Johnson, and his acclaimed FIELDTRIP restaurants. In celebration of Earth Day, guests visiting any of FIELDTRIP’s three New York City locations—Rockefeller Center, Morningside Heights, or Harlem—on April 22 will receive a complimentary USDA Organic potted herb, courtesy of Edible Garden. This initiative is designed to promote sustainability, food equity, and community engagement—aligning with Edible Garden’s mission to provide sustainably grown, locally sourced produce, and Chef JJ’s commitment to making culturally inspired, community-rooted cuisine accessible to all.
“Earth Day is a powerful reminder of the responsibility we all share to protect the planet,” said Jim Kras, Chief Executive Officer of Edible Garden. “We wanted to offer something that not only celebrates sustainability but also empowers people to bring it into their own homes. A living potted herb is more than just a gift, it is something that can be planted, nurtured, and enjoyed again and again, offering a small but meaningful way to make sustainability part of everyday life. This initiative reflects our broader commitment to Edible Garden’s Zero-Waste Inspired® mission, which integrates sustainable farming practices, local distribution, and eco-conscious packaging to reduce environmental impact. By teaming up with Chef JJ and FIELDTRIP, we are delivering that mission directly to the community in a tangible and flavorful way.”
Chef JJ Johnson, known for his creative fusion of global flavors and his commitment to sustainability, sees this collaboration as a natural extension of his mission to make delicious, ethically sourced food accessible to all.
“I have always believed that fresh ingredients are the foundation of great food,” said Chef JJ Johnson. “When people start with something fresh, vibrant, and full of life—like a living herb—it naturally elevates the entire cooking experience. Partnering with Edible Garden to give away potted herbs this Earth Day is a way to inspire people to cook more at home, to waste less, and to think more intentionally about where their food comes from and how it is grown. There is something powerful about being able to nurture an herb, pick it fresh, and use it to flavor your favorite dish. We hope this initiative encourages a deeper connection to sustainability, self-sufficiency, and a renewed appreciation for using fresh, natural ingredients in everyday meals.”
ABOUT CHEF JJ JOHNSON
JJ Johnson is an award-winning chef, TV Personality, and Author best known for his barrier-breaking cuisine informed by the Caribbean flavors of his upbringing. His groundbreaking work has earned him numerous accolades, including a prestigious James Beard Foundation Book Award and recognition on the Nation’s Restaurant News Power List twice. He has been featured on multiple television shows, including his television show, 'Just Eats with Chef JJ,’ on CLEO TV. Chef JJ's cookbook, "The Simple Art of Rice: Recipes from Around the World for the Heart of Your Table," was listed as one of New York Times Best Cookbooks in 2023.
He is the chef and founder of FIELDTRIP, a made-to-order rice bowl shop that debuted in 2019 with three locations in NYC and one in the Bahamas, Atlantis Paradise Island. Chef JJ highlights rice as a hero ingredient and showcases it in recipes sourced from around the world. As one of the only fast-casual restaurants on Esquire’s “America’s Best New Restaurants” list in 2020, FIELDTRIP utilizes sustainable ingredients and ethically sourced vegetables and proteins, creating a flavorful and diverse dining experience.
JJ Johnson recently took on the role of Culinary Creative Director of Blue LLama, a jazz club in Ann Arbor, Michigan, and has launched a concept with Wonder called Bankside, which brings the oasis of the Atlantic Shore to New Yorkers and New Jerseyians' doorsteps.
Chef JJ is a thought leader, community champion, food justice, and equity advocate. He is currently involved with organizations including Rethink Food, Harlem Grown, and Friends of the Children where he uses his platform to evolve the culinary industry.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable, and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, the Company’s ability to improve its financial results, and performance as a public company. The words “believe,” “design,” “expect,” “intend,” “objective,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions, the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2023 and subsequent quarterly reports. Actual results might differ materially from those explicit or implicit in the forward-looking statements. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
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FAQ
What is Edible Garden's Earth Day 2025 initiative with Chef JJ Johnson?
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