eBay's "The Sleigh Drop" Brings the Gift of Grails to Holiday Shoppers

Rhea-AI Summary

eBay has launched "The Sleigh Drop," a sneaker sales event offering exclusive access to unique sneaker collections from notable sneakerheads, including DJ Skee, La La Anthony, and Jacques Slade. Kicking off on November 5, 2021, the event features over 700 pairs of coveted sneakers, with new items released every Friday in November. The drop continues into December with collections from Slade and Anthony. eBay's sneaker category is experiencing double-digit growth, with a sneaker sold every 4 seconds and pre-owned sneakers selling 15% faster month-over-month.

Positive

• Launch of 'The Sleigh Drop' event could drive increased consumer interest and sales.
• eBay's sneaker category continues to grow at double-digit rates.
• No seller fees for listings over $100 may attract more sellers to the platform.
• The Authenticity Guarantee service enhances buyer trust in pre-owned sneaker purchases.

Negative

• None.

SAN JOSE, Calif., Nov. 5, 2021 /PRNewswire/ -- Today, eBay announces "The Sleigh Drop," a new sneaker sales event that offers exclusive access to some of the world's coolest collections. Throughout the holiday season, three renowned sneakerheads - La La Anthony, DJ Skee and Jacques Slade - will bring their impressive collections of rare kicks to eBay, where a sneaker is bought every 4 seconds.

This series of drops kicks off with sneaker seller SoleStage listing 700+ pairs of highly-coveted kicks from DJ Skee's closet, like the Air Jordan 1 Retro High Off-White and the Nike Air Yeezy 2 NRG Pure Platinum. New items from Skee's collection will be released every Friday during the month of November.

"This holiday looks really different, and these drops give sneakerheads access to highly coveted pairs that you can't get anywhere else," said Garry Thaniel, General Manager of Sneakers at eBay. "Supply chain challenges have reshaped the season, and shoppers are craving the rare, the unique and the hard-to-find, especially when it comes to enthusiast categories like sneakers." 

eBay will continue to give the gift of grails throughout the month of December, dropping the personal collections of Jacques Slade on December 3 and La La Anthony on December 17. eBay shoppers can visit eBay.com/TheSleighDrop to browse the collections.

eBay Sneakers 

Across the entire sneaker category, eBay has made buying and selling easier and more trustworthy for buyers - and charges no seller fees for listings over $100. The recent launch and expansion of its Authenticity Guarantee service ensures all new and pre-owned sneakers sold for over $100 in the U.S. are fully vetted and verified by an independent team of industry experts.

Follow @eBay and @eBaySneakers on Instagram, Twitter, YouTube, TikTok and Facebook.

By the Numbers

• eBay's sneakers category continues to grow at double-digit rates
• A pair of sneakers is bought every 4 seconds on eBay
• Pre-owned sneakers are selling 15% faster, month over month, on eBay
• The women's sneaker category grew more than 80% on eBay over the past year

Source: Numbers based on eBay North America (U.S. and Canada) Jan-Jun 2021 sales data.

About eBay
eBay Inc. (NASDAQ: EBAY)  is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2020, eBay enabled over $85 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

 

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SOURCE eBay Inc.

FAQ

What is eBay's 'The Sleigh Drop' event?

'The Sleigh Drop' is a sneaker sales event featuring exclusive collections from renowned sneakerheads that started on November 5, 2021.

When will Jacques Slade's collection be available on eBay?

Jacques Slade's sneaker collection will be released on December 3, 2021, as part of eBay's 'The Sleigh Drop' event.

How often is a sneaker sold on eBay?

A pair of sneakers is bought every 4 seconds on eBay.

What are the benefits of eBay's Authenticity Guarantee for sneakers?

The Authenticity Guarantee ensures that all sneakers sold for over $100 are fully vetted and verified by independent experts, enhancing buyer confidence.

What notable sneakers are part of DJ Skee's collection on eBay?

DJ Skee's collection includes highly-coveted sneakers like the Air Jordan 1 Retro High Off-White and the Nike Air Yeezy 2 NRG Pure Platinum.