Margherita Maccapani Missoni Releases Personal Collection of Vintage and Pre-Loved Fashion on eBay
eBay has launched 'From The Collection: Margherita Maccapani Missoni,' featuring 35 pre-owned, vintage, and archival pieces from the fashion icon's personal collection. The auction runs through December 12, with bidding starting at $20.02, commemorating when Missoni began shopping on eBay.
The collection includes M Missoni pieces from her time as creative director, vintage items like a '90s Ralph Lauren sweater, and rare Fornasetti Italian ceramics. All proceeds will benefit OAfrica, where Missoni serves as an international ambassador.
This release aligns with eBay's strong position in pre-loved fashion, with 40% of eBay's gross merchandise volume coming from pre-loved and refurbished items. The platform sees "vintage" searches over 1000 times per minute, and M Missoni listings increased over 350% in 2024 compared to 2022.
eBay ha lanciato 'Dalla Collezione: Margherita Maccapani Missoni', che presenta 35 pezzi usati, vintage e d'archivio dalla collezione personale dell'icona della moda. L'asta si svolgerà fino al 12 dicembre, con le offerte che partono da $20.02, in commemorazione dell'inizio degli acquisti di Missoni su eBay.
La collezione include pezzi M Missoni dal suo periodo come direttore creativo, articoli vintage come un maglione Ralph Lauren degli anni '90 e rare ceramiche italiane di Fornasetti. Tutti i proventi andranno a OAfrica, dove Missoni serve come ambasciatrice internazionale.
Questa iniziativa si allinea con la forte posizione di eBay nella moda di seconda mano, con il 40% del volume lordo delle merci di eBay proveniente da articoli di seconda mano e ristrutturati. La piattaforma vede più di 1000 ricerche di "vintage" ogni minuto, e gli annunci di M Missoni sono aumentati di oltre il 350% nel 2024 rispetto al 2022.
eBay ha lanzado 'De la Colección: Margherita Maccapani Missoni', que presenta 35 piezas de segunda mano, vintage y de archivo de la colección personal de la icono de la moda. La subasta se llevará a cabo hasta el 12 de diciembre, con ofertas que comienzan en $20.02, conmemorando el inicio de las compras de Missoni en eBay.
La colección incluye piezas de M Missoni de su tiempo como directora creativa, artículos vintage como un suéter de Ralph Lauren de los años 90 y raras cerámicas italianas de Fornasetti. Todos los ingresos beneficiarán a OAfrica, donde Missoni actúa como embajadora internacional.
Este lanzamiento se alinea con la sólida posición de eBay en la moda de preloved, con el 40% del volumen bruto de mercancías de eBay proveniente de artículos de segunda mano y reacondicionados. La plataforma registra más de 1000 búsquedas de "vintage" por minuto, y los listados de M Missoni aumentaron más del 350% en 2024 en comparación con 2022.
eBay는 '컬렉션: 마르게리타 마카파니 미소니'를 출시하였으며, 이는 패션 아이콘의 개인 소장품에서 나온 35개의 중고, 빈티지 및 아카이브 작품을 포함하고 있습니다. 경매는 12월 12일까지 진행되며, 입찰 시작가는 $20.02로 미소니가 eBay에서 쇼핑을 시작한 날을 기념합니다.
컬렉션에는 그녀가 창의적 디렉터로 활동하던 시기의 M Missoni 작품, 90년대의 랄프 로렌 스웨터와 희귀한 포르나세티 이탈리아 도자기 등이 포함되어 있습니다. 모든 수익금은 미소니가 국제 홍보대사로 활동하는 OAfrica에 기부됩니다.
이번 발표는 eBay의 총 상품 거래량의 40%가 중고 및 재생 제품에서 발생하는 eBay의 강력한 위치와 일치합니다. 이 플랫폼은 매분 1000회 이상의 '빈티지' 검색이 이루어지며, M Missoni의 상품 리스트는 2024년 동안 2022년 대비 350% 이상 증가했습니다.
eBay a lancé 'De la Collection : Margherita Maccapani Missoni', mettant en vedette 35 pièces d'occasion, vintage et d'archive de la collection personnelle de l'icône de la mode. La vente aux enchères se déroule jusqu'au 12 décembre, avec des enchères commençant à 20,02 $, en commémoration du début des achats de Missoni sur eBay.
La collection comprend des pièces M Missoni de son époque en tant que directrice créative, des articles vintage comme un pull Ralph Lauren des années 90 et de rares céramiques italiennes de Fornasetti. Tous les bénéfices permettront de soutenir OAfrica, où Missoni est ambassadrice internationale.
Cette initiative s'aligne avec la forte position d'eBay dans la mode de seconde main, avec 40 % du volume brut des marchandises d'eBay provenant d'articles de seconde main et reconditionnés. La plateforme observe plus de 1000 recherches "vintage" par minute, et les annonces de M Missoni ont augmenté de plus de 350 % en 2024 par rapport à 2022.
eBay hat 'Aus der Kollektion: Margherita Maccapani Missoni' gestartet, das 35 gebrauchte, Vintage- und Archivstücke aus der persönlichen Sammlung der Modeikone präsentiert. Die Auktion läuft bis zum 12. Dezember, die Gebote beginnen bei $20.02, um den Zeitpunkt zu feiern, an dem Missoni auf eBay einkaufen ging.
Die Kollektion umfasst M Missoni-Stücke aus ihrer Zeit als Kreativdirektorin, Vintage-Artikel wie einen Pullover von Ralph Lauren aus den 90er Jahren und seltene italienische Keramiken von Fornasetti. Der gesamte Erlös kommt OAfrica zugute, wo Missoni als internationale Botschafterin tätig ist.
Diese Veröffentlichung passt zu eBays starker Position im Bereich der Second-Hand-Mode, da 40% des Bruttowarenvolumens von eBay aus gebrauchten und aufbereiteten Artikeln stammen. Die Plattform verzeichnet über 1000 Suchanfragen nach "Vintage" pro Minute, und die M Missoni-Listings stiegen 2024 im Vergleich zu 2022 um über 350%.
- 40% of eBay's gross merchandise volume comes from pre-loved and refurbished items
- 350% increase in M Missoni listings on eBay in 2024 compared to 2022
- 130% increase in sold vintage Missoni items globally in the past decade
- None.
Insights
This collaboration, while interesting from a fashion perspective, has minimal direct financial impact on eBay's business performance. The key data point worth noting is that pre-loved and refurbished items comprise 40% of eBay's GMV, showing the platform's strong position in the circular economy. The 130% increase in vintage Missoni sales over the past decade and 350% growth in M Missoni listings since 2022 indicate growing consumer interest in luxury resale. However, this specific collection of 35 items, even with the Missoni association, is too small to materially impact eBay's
The latest installment of eBay's "From the Collection" series gives shoppers a rare glimpse into the closet of a fashion icon
'From The Collection: Margherita Maccapani Missoni' builds on Margherita's deep passion for discovering pre-loved and vintage pieces on eBay. Shopping on the eBay marketplace since her teenage years, Margherita used her discoveries to furnish her first flat in
Included in the 35-item collection are several M Missoni pieces designed during Margherita's tenure as creative director of the brand, as well as a '90s Ralph Lauren sweater given to her by her mother, Chatelles slippers with changeable heart decals, a Missoni resin bracelet paying homage to the chevron design of the knitwear the label is known for and rare Fornasetti Italian ceramics and art pieces. Bidding will start at
"As a curator by nature and forever a pre-loved enthusiast, I'm always on the hunt for pieces that inspire my creative process, and eBay has always been the destination for me to unearth treasures," said Margherita Maccapani Missoni. "This collection is really a personal story for me, with each item reflecting moments from my career, my family and my travels."
All proceeds from "From the Collection: Margherita Maccapani Missoni" will benefit OAfrica, a nonprofit organization for which Margherita serves as an international ambassador. The organization develops programs and projects to help vulnerable children and their families in
A third-generation designer and creative entrepreneur, Margherita is celebrated for her eclectic style and sharp design sense. In 2023, she launched Maccapani, an Italian ready-to-wear brand recognized for its daring designs. A vintage devotee, Margherita has incorporated pre-loved accessories from eBay into her brand's collections since its beginning.
For more information on the auction, follow @ebay on Instagram and TikTok.
Pre-Loved Fashion on eBay By the Numbers
- Pre-loved and refurbished makes up
40% of eBay's gross merchandise volume (GMV) – and global eBay users searched for "vintage" over 1000 times a minute, on average (June 2024). - Last year, eBay's Recommerce Report revealed
80% of Gen Z has bought pre-loved goods in the past 12 months. - The number of sold vintage Missoni clothing, shoes and accessories increased by over
130% globally in the past decade, as fashion enthusiasts – particularly Gen Z – gravitate toward instantly recognizable heritage brands to reinterpret the past and express their style in unique, sustainable ways. - The number of listings on eBay globally for M Missoni increased over
350% in 2024 compared to 2022.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in
About MACCAPANI
Founded by Margherita Maccapani Missoni, Maccapani is a new forward-looking take on "made-in-
About eBay for Charity
eBay for Charity enables members of the eBay community to connect with and support their favorite charities when they buy or sell in the
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