eBay Closes Acquisition of Caramel Expanding Access to Seamless Online Vehicle Transaction Experience
eBay (NASDAQ: EBAY) has completed its acquisition of Caramel, an end-to-end online automotive transaction solution provider, as announced on February 6, 2025. Caramel's platform offers a comprehensive digital transaction experience for vehicle sales, handling paperwork, ownership transfer, financing, and transportation.
The Los Angeles-based company, founded in 2021, will continue to operate through multiple platforms, including its own site, contracted independent dealers, and various marketplace and auction partners. The integration aims to enhance eBay's automotive marketplace by providing a more secure and transparent vehicle transaction experience. Financial details of the acquisition were not disclosed.
eBay (NASDAQ: EBAY) ha completato l'acquisizione di Caramel, un fornitore di soluzioni online per transazioni automobilistiche end-to-end, come annunciato il 6 febbraio 2025. La piattaforma di Caramel offre un'esperienza di transazione digitale completa per le vendite di veicoli, gestendo burocrazia, trasferimento di proprietà, finanziamenti e trasporti.
L'azienda con sede a Los Angeles, fondata nel 2021, continuerà a operare attraverso molteplici piattaforme, inclusi il proprio sito, concessionari indipendenti contrattati e vari partner di marketplace e aste. L'integrazione mira a migliorare il marketplace automobilistico di eBay offrendo un'esperienza di transazione veicolare più sicura e trasparente. I dettagli finanziari dell'acquisizione non sono stati divulgati.
eBay (NASDAQ: EBAY) ha completado la adquisición de Caramel, un proveedor de soluciones de transacciones automotrices en línea de extremo a extremo, como se anunció el 6 de febrero de 2025. La plataforma de Caramel ofrece una experiencia integral de transacción digital para la venta de vehículos, gestionando el papeleo, la transferencia de propiedad, la financiación y el transporte.
La empresa con sede en Los Ángeles, fundada en 2021, continuará operando a través de múltiples plataformas, incluyendo su propio sitio, concesionarios independientes contratados y varios socios de mercado y subastas. La integración tiene como objetivo mejorar el mercado automotriz de eBay al proporcionar una experiencia de transacción vehicular más segura y transparente. No se divulgaron detalles financieros sobre la adquisición.
eBay (NASDAQ: EBAY)는 2025년 2월 6일 발표된 바와 같이 Caramel을 인수했다고 발표했습니다. Caramel의 플랫폼은 차량 판매를 위한 포괄적인 디지털 거래 경험을 제공하며, 서류 작업, 소유권 이전, 자금 조달 및 운송 등을 처리합니다.
2021년에 설립된 로스앤젤레스 기반의 이 회사는 자체 웹사이트, 계약된 독립 딜러, 다양한 마켓플레이스 및 경매 파트너를 포함한 여러 플랫폼을 통해 계속 운영될 것입니다. 이번 통합은 eBay의 자동차 마켓플레이스를 향상시켜 더 안전하고 투명한 차량 거래 경험을 제공하는 것을 목표로 합니다. 인수의 재무 세부 사항은 공개되지 않았습니다.
eBay (NASDAQ: EBAY) a finalisé l'acquisition de Caramel, un fournisseur de solutions de transaction automobile en ligne de bout en bout, comme annoncé le 6 février 2025. La plateforme de Caramel offre une expérience de transaction numérique complète pour la vente de véhicules, gérant la paperasse, le transfert de propriété, le financement et le transport.
L'entreprise basée à Los Angeles, fondée en 2021, continuera à opérer à travers plusieurs plateformes, y compris son propre site, des concessionnaires indépendants sous contrat et divers partenaires de marché et d'enchères. L'intégration vise à améliorer le marché automobile d'eBay en fournissant une expérience de transaction de véhicule plus sûre et transparente. Les détails financiers de l'acquisition n'ont pas été divulgués.
eBay (NASDAQ: EBAY) hat die Übernahme von Caramel, einem Anbieter von End-to-End-Lösungen für Online-Automobiltransaktionen, abgeschlossen, wie am 6. Februar 2025 bekannt gegeben wurde. Die Plattform von Caramel bietet ein umfassendes digitales Transaktionserlebnis für den Fahrzeugverkauf und kümmert sich um die erforderlichen Unterlagen, den Eigentumsübergang, die Finanzierung und den Transport.
Das in Los Angeles ansässige Unternehmen, das 2021 gegründet wurde, wird weiterhin über mehrere Plattformen operieren, einschließlich seiner eigenen Website, vertraglich gebundener unabhängiger Händler und verschiedener Marktplatz- und Auktionspartner. Die Integration zielt darauf ab, den Automobilmarktplatz von eBay zu verbessern, indem sie ein sichereres und transparenteres Fahrzeugtransaktionserlebnis bietet. Finanzielle Einzelheiten der Übernahme wurden nicht bekannt gegeben.
- Acquisition expands eBay's automotive transaction capabilities
- Integration enhances security and transparency in vehicle transactions
- Caramel maintains multiple revenue channels post-acquisition
- Strategic expansion into end-to-end automotive sales solutions
- Financial terms not disclosed, impact on eBay's finances unclear
Insights
eBay's strategic acquisition of Caramel marks a significant advancement in its automotive marketplace capabilities, addressing key friction points in online vehicle transactions. The integration of Caramel's comprehensive platform solves critical challenges in the $1.5 trillion used car market, where digital transformation has historically lagged due to complex paperwork, financing and logistics requirements.
This acquisition carries several strategic implications: First, it positions eBay to capture a larger share of the automotive e-commerce market by offering a more trustworthy and frictionless transaction experience. Second, the technology can be leveraged across eBay's existing network of buyers and sellers, potentially increasing conversion rates and transaction velocity in the automotive category.
The deal's value proposition extends beyond eBay's platform, as Caramel will continue serving multiple marketplaces and auction partners. This multi-channel strategy could create additional revenue streams and establish eBay as a key infrastructure provider in the digital automotive sales ecosystem.
From a competitive standpoint, this acquisition strengthens eBay's position against specialized automotive marketplaces like Cars.com and CarGurus, while also helping it compete with emerging digital-first players like Carvana and Vroom. The integration of end-to-end transaction capabilities could significantly reduce the trust barrier that has historically online vehicle sales growth.
Caramel's innovative platform provides a secure and seamless digital transaction experience for every vehicle sale
Caramel's innovative technology platform provides a secure and seamless digital transaction experience that handles all of the complexities of a vehicle sale, including paperwork, ownership transfer, financing, transportation and more. In addition to simplifying buying and selling vehicles on eBay, Caramel will continue to be available through multiple platforms including its own site or app, contracted independent dealers, or via Caramel's multiple marketplace and auction partners.
"At eBay, we know that buying a car is a significant decision, and trust is at the heart of that experience," said Chris Prill, General Manager, eBay Motors. "By integrating Caramel's seamless platform, we are underscoring eBay's commitment to a more secure and transparent vehicle marketplace, which in turn makes it easier than ever for buyers and sellers to transact with confidence."
"Partnering with eBay is a natural fit for Caramel, as they share our goals of fostering connections, building vibrant communities, and making it easier than ever for people to buy and sell the things they love." said Edward Brojerdi and Craig Nehamen, co-CEOs and co-founders, Caramel. "We're excited about the opportunity for our team and technology to elevate the car buying journey for even more vehicle enthusiasts in
Caramel was founded in 2021 and is headquartered in
Details on the Transaction
eBay has acquired Caramel as of February 6, 2025. Further details are not disclosed.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in
About Caramel
Caramel is a US-based software provider that offers a seamless end-to-end vehicle purchase experience including identity and title verification, financing, warranty, insurance, transportation for online car transactions.
Forward-Looking Statements
Certain statements herein are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. Such forward-looking statements are often identified by words such as "anticipate," "approximate," "believe," "commit," "continue," "could," "estimate," "expect," "hope," "intend," "may," "outlook," "plan," "project," "potential," "should," "would," "will" and other similar words or expressions. Such forward-looking statements reflect eBay's current expectations or beliefs concerning future events and actual events may differ materially from historical results or current expectations. The reader is cautioned not to place undue reliance on these forward-looking statements, which are not a guarantee of future performance and are subject to a number of uncertainties, risks, assumptions and other factors, many of which are outside the control of eBay. The forward-looking statements in this document address a variety of subjects including, for example, availability of Caramel through multiple platforms including its own site or app, contracted independent dealers, or via Caramel's multiple marketplace and auction partners. Actual results are subject to other risks and uncertainties that relate more broadly to eBay's overall business, including those more fully described in eBay's filings with the Securities and Exchange Commission, including its annual report on Form 10-K for the fiscal year ended December 31, 2024 and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this document speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.
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SOURCE eBay Inc.
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