eBay Launches 'Refurbished' Offering

Rhea-AI Summary

eBay announces the launch of eBay Refurbished, a new online destination for like-new products, including refurbished items from top brands like Apple and Samsung, backed by warranties. The introduction follows a successful Certified Refurbished program, which saw a 170% increase in sales during Cyber 5 last year. This initiative comes amidst supply chain issues, providing consumers with more options at competitive prices. A survey indicates that 62% of Americans are considering refurbished items for gifts this holiday season, reinforcing a growing trend towards sustainable shopping.

Positive

• eBay Refurbished includes items from premium brands, increasing product variety.
• Sales of refurbished items surged by 170% year-over-year during Cyber 5.
• Survey shows 62% of Americans are open to buying refurbished products.
• Refurbished items come with one- or two-year warranties, enhancing consumer trust.

Negative

• None.

SAN JOSE, Calif., Nov. 9, 2021 /PRNewswire/ -- eBay, one of the world's largest online marketplaces, today announces eBay Refurbished, a new destination for like-new products. Shoppers can discover refurbished items from brands like Apple, Samsung and Dyson, all backed with a one- or two-year warranty. Through this new offering, the deeply discounted inventory is sourced directly from premium brands or top-rated sellers. The thorough vetting process ensures every item meets eBay's high performance standards - giving people more choice, and the reassurance that they're buying the product to suit their specific needs and budget.  

One year ago, eBay launched its Certified Refurbished program with inventory direct from top brands and saw a 170% year-over-year surge in sales during Cyber 5¹. Building on this offering, eBay Refurbished now includes multiple condition grades and a wider range of price points on like-new products. As retail scarcity issues continue to dominate this holiday shopping season, the expanded program delivers a new way to buy in-demand products and even more options to give consumers what they want. 

"We're heading into a different type of holiday shopping season, dominated by supply chain challenges and changing consumer behaviors," said Dawn Block, VP of Hard Goods and Collectibles at eBay. "Amidst strong demand for like-new products, eBay Refurbished is making it even easier for shoppers to access hundreds of thousands of coveted items at substantially lower prices, in one trusted experience."  

New shopping behaviors
A recent Wakefield Research survey² reveals that Americans are looking for new ways to shop for gifts they can't purchase as usual. In fact, 62% of respondents are considering buying refurbished electronics, and 84% are open to receiving refurbished gifts this holiday season.

This comes at a time when people are doing more than just considering refurbished: nearly half (47%) have gifted a refurbished item in the past - up from 32% in 2020. This growing trend is led by the 64% of Millennials who have already gifted a refurbished item - up from 48% in 2020.

In addition to broader selection and better value, 66% of Americans believe gifting refurbished items is also a way to shop sustainably.

More condition choice
All items featured in eBay Refurbished come directly from premium brands or top-rated sellers who are thoroughly vetted to meet rigorous performance standards. Shoppers can choose from the following four conditions that suit their individual needs:

• Certified Refurbished: Items are in pristine, like-new condition, backed by a 2-year warranty, and come in new packaging with manuals and accessories.
• Excellent: Items are in like-new condition, backed by a 1-year warranty, and come in new packaging with manuals and accessories.
• Very Good: Items show minimal wear, are backed by a 1-year warranty, and come in new packaging.
• Good: Items show moderate wear, are backed by a 1-year warranty, and come in new packaging.

Products come with leading Allstate warranties, free shipping, eBay's Money Back Guarantee, and free 30-day returns.

New Holiday deals
In addition to gifting, many of the items in eBay Refurbished enable people to get themselves and their home ready for the upcoming Holiday season. Here's a preview of deals available now through Cyber 5:*

Hosting essentials

• Cuisinart 11 Cup Food Processor | 55% off
• iRobot Roomba E6 |  60% off
• Samsung Home Soundbar with Acoustic Beam | 60% off
• Sylvania 10" Smart Digital Picture Frame | 46% off
• Garmin Forerunner 45 GPS Heart Rate Monitor Smartwatch | 30% off

Must-have gifts

• Samsung Galaxy S10 128GB |74% off
• Apple iPhone 11 Pro 64GB |72% off
• Dyson Corrale Hair Straightener | 25% off
• Bose Soundlink Mini II | 39% off
• Ninja Foodi 8-in-1 Multi-Cooker Pressure Cooker and Air Fryer  | 64% off

For more, check out eBay.com/eBayRefurbished. 

*Available while supplies last; pricing subject to change.

About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2020, eBay enabled over $85 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

1 Based on eBay marketplace sales data from Oct. - Nov. 2020.

2 A Wakefield Research survey of 1,000 nationally representative adults, ages 18+, conducted October 2021

 

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SOURCE eBay Inc.

FAQ

What is eBay Refurbished?

eBay Refurbished is a new section on eBay offering like-new refurbished items from brands like Apple and Samsung, featuring warranties for consumer assurance.

When was eBay Refurbished launched?

eBay Refurbished was announced on November 9, 2021.

How much did sales increase for eBay's refurbished products last year?

Sales of refurbished products increased by 170% during the Cyber 5 shopping period last year.

What warranties do refurbished items have on eBay?

Refurbished items on eBay come with either a one- or two-year warranty, depending on the condition of the product.

What percentage of Americans are considering refurbished products for gifts this holiday season?

A survey indicates that 62% of Americans are considering buying refurbished electronics as gifts this holiday season.