eBay Launches an Unprecedented Drop from the Top Women of Sneaker Culture - Featuring the Kicks that Wouldn't Exist without Them

Rhea-AI Summary

On March 1, 2022, eBay unveiled the Trailblazers Collection, celebrating the contributions of influential women in sneaker culture. This exclusive collection, launched for Women's History Month, features iconic sneakers designed or inspired by women, including the NIKE AIR MAG and Air Jordan II Retro 'Violette'. eBay emphasizes the importance of female voices in sneaker culture, with over 2 million sneakers authenticated since the launch of their Authenticity Guarantee in October 2020. Additional activities honoring women in sneaker culture are planned throughout March.

Positive

• Launch of the Trailblazers Collection highlights female contributions to sneaker culture, potentially attracting new customers.
• Exclusive and authentic sneaker collection could boost sales and enhance eBay's brand image.
• Strong quarter-over-quarter growth in the authenticated sneaker category demonstrates effective strategy and market demand.

Negative

• None.

SAN JOSE, Calif., March 1, 2022 /PRNewswire/ -- Today, eBay announces the Trailblazers Collection, an exclusive drop that highlights sneakers designed or inspired by the industry's most influential women. Kicking off Women's History Month, this one-of-a-kind event combines beloved styles with incredible backstories and celebrates the undeniable influence of women on sneaker culture.

"From innovative designs to milestone partnerships that changed the game, this collection honors the women who have propelled the sneaker industry forward for decades," said Charis Marquez, VP Fashion, eBay North America. "Female contributions to sneaker culture are often overlooked and, despite being passionate sneakerheads, many women feel their voices aren't heard. We wanted to spotlight and celebrate these women who have positively impacted the community."

Starting today, sneakerheads can shop the Trailblazers Collection, with iconic styles that are only available on eBay: 

• NIKE AIR MAG "Back to the Future" with power-lacing, engineered by Tiffany Beers
• Adidas Ultraboost 22, designed by Stella McCartney
• Casablanca x New Balance 327, designed by Charlotte Lee
• Nike Air Swoopes, created for Sheryl Swoopes

The collection also includes the Air Jordan II Retro "Violette", designed by Vashtie Kola, who eBay has partnered with to share the never-been-told story of her journey and how the sneaker industry has evolved. Kola, in addition to her work with Puma, became the first female Air Jordan collaboration with the release of her sneaker in 2010.

"When the 'Violette' Air Jordan II Retro was released over 10 years ago, it was a truly groundbreaking moment – no other woman had ever designed a Jordan sneaker," said Kola. "It's an honor to be among this incredible group of women who have had such a prolific impact on sneaker culture."

All eligible sneakers from the Trailblazers Collection are backed by eBay's Authenticity Guarantee. The service, which eBay launched in October 2020, offers full vetting and verification of select sneakers bought on the marketplace by a team of industry experts. Authenticity Guarantee has significantly changed the way people buy and sell sneakers on eBay, as evidenced by quarter over quarter category growth. In just over a year, more than two million sneakers have been authenticated globally on eBay.

Through the month of March, eBay will honor women's role in today's sneaker culture with additional announcements and activities. Check out www.ebayinc.com/trailblazers and follow @ebaysneakers on Twitter.

About eBay
eBay Inc (NASDAQ: EBAY) is a global commerce leader including the Marketplace and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity for all. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

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SOURCE eBay Inc.

FAQ

What is the Trailblazers Collection by eBay?

The Trailblazers Collection is an exclusive lineup celebrating sneakers designed or inspired by influential women, launched on March 1, 2022.

How many sneakers have been authenticated by eBay since launching the Authenticity Guarantee?

Since the launch of the Authenticity Guarantee in October 2020, eBay has authenticated over 2 million sneakers.

When did eBay launch the Trailblazers Collection?

eBay launched the Trailblazers Collection on March 1, 2022, to kick off Women's History Month.

What types of sneakers are included in eBay's Trailblazers Collection?

The collection features iconic sneakers such as NIKE AIR MAG and Adidas Ultraboost 22, among others.

Why is eBay focusing on women's contributions to sneaker culture?

eBay aims to highlight and celebrate the often-overlooked contributions of women in sneaker culture, fostering inclusivity.