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Zoink Games and EA Invite Players to Get Lost in Random in a New, Twisted Journey Driven by Chance, Available Today

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Electronic Arts (NASDAQ: EA) and Zoink Games have launched Lost in Random, an action-adventure game set in a Gothic world driven by chance. Featuring a compelling narrative, players help Even rescue her sister Odd from an evil Queen, using innovative dice mechanics in gameplay. Lauded at the 2021 Tribeca Festival and gamescom, the game is now available on multiple platforms, with a retail price of $29.99. EA Play Pro members can access it at no extra cost, and a dynamic soundtrack accompanies the launch.

Positive
  • Award-winning title recognized at the 2021 Tribeca Festival and gamescom 2021.
  • Innovative gameplay mechanics centered around chance and strategy.
  • Available on a wide range of platforms, enhancing market reach.
  • EA Play Pro members get unlimited access, potentially increasing subscription value.
Negative
  • None.

Award-Winning Zoink Brings Randomness and Mayhem to Players in this Gothic Fairytale Adventure, Available on PC, Xbox One, PlayStation 4, Switch and PC via Origin and Steam

Check out the Launch Trailer HERE

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Today, Electronic Arts Inc. (NASDAQ: EA) and Zoink Games launched Lost in RandomTM, introducing players to a dark, twisted world where every event and decision is driven by a chance roll of the dice. An Official Selection at the 2021 Tribeca Festival and winner of the Best Indie Award at gamescom 2021, Lost in Random is a single-player action-adventure game bringing fans through the realm of Random as they battle to succeed in the unpredictable, ever-changing world. The game is available now for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch and PC via the EA app, Origin and Steam. Check out the launch trailer here.

Lost in Random is available today on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch and PC via the EA app, Origin and Steam. (Graphic: Business Wire)

Lost in Random is available today on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch and PC via the EA app, Origin and Steam. (Graphic: Business Wire)

Lost in Random tells the story of two young sisters, Even and Odd, who find themselves at the mercy of the evil Queen and her dark dice. Separated from Odd on her twelfth birthday, Even enlists the help of Dicey, her dice companion, to traverse through the land’s six realms and rescue her sister from the Queen’s grips. Dicey and Even will need to face off against the Queen’s minions in explosive dice battles, leading into giant board game arenas where players will have to switch up their gameplay strategy on the fly in an exciting blend of real-time action and time-stop tactics. They will also collect cards to build a formidable deck of combat abilities and meet unique characters who challenge them in ways they never expected as they seek to break the curse of Random and rescue Odd.

“We were fascinated with the idea of exploring the feeling of uncertainty as the starting point for Lost in Random, instead of focusing on predetermined game mechanics,” said Olov Redmalm, Game Director and Lead Writer at Zoink Games. “The overarching theme of randomness helped us be creative with every aspect of the game, as each element fit into the dreamlike world in its own way that enhances the player journey. Combining sharp dialogue with mystery and emotional storytelling elements in a new way, we are excited for players to finally face the fear of randomness in Lost in Random, and see how that experience changes their outlook on life -- all portrayed through the daring character of Even.”

Lost in Random’s dialogue is penned by Ryan North, author of Adventure Time, Marvel Comics’ The Unbeatable Squirrel Girl and more, immersing players in the macabre mood with each new twist and turn they encounter. With an art style inspired by the likes of Tim Burton, Shaun Tan and Alice in Wonderland, the game’s beautiful and highly visual environments bring the Kingdom of Random to life in epic ways.

Lost in Random’s dynamic soundtrack - including Volume 1 and Volume 2 - is available today on Spotify to coincide with the game’s launch. Fans can purchase the title for $29.99 across all platforms. EA Play Pro members will have unlimited access to the full game starting today.

For more information and to stay up to date on Lost in Random, visit the official website, like EA Originals on Facebook and Instagram, or follow Electronic Arts on Twitter. For more news from Zoink, like them on Facebook and Instagram, or follow them on Twitter.

PRESS ASSETS ARE AVAILABLE AT EAPRESSPORTAL.COM

About Zoink Studios

Zoink Games, a Thunderful Games studio, is an award-winning game studio located in Gothenburg, Sweden, that focuses on immersive storytelling, vibrant artwork and innovative ideas. Always looking to try something new with its projects, the studio’s games range from quirky adventure Flipping Death to emotional VR story Ghost Giant to the mysterious Fe - their first EA Originals title.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

Category: EA Studios

Garrett Balliett

Global Action Adventure PR Manager

gballiett@ea.com

Meagan Tang

Communications Coordinator

mtang@ea.com

Source: Electronic Arts Inc.

FAQ

What is the release date of Lost in Random by EA?

Lost in Random was launched on September 10, 2021.

Which platforms is Lost in Random available on?

Lost in Random is available on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC.

What is the price of Lost in Random?

Lost in Random is priced at $29.99.

Is Lost in Random an award-winning game?

Yes, Lost in Random won the Best Indie Award at gamescom 2021.

Who developed Lost in Random?

Lost in Random was developed by Zoink Games and published by Electronic Arts.

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