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EA and Marvel Entertainment Announce a Multi-Title Collaboration to Make Action Adventure Games
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Electronic Arts (NASDAQ: EA) is partnering with Marvel to develop at least three new action-adventure games, starting with an Iron Man title from Motive Studios. This collaboration aims to create original narratives within the Marvel universe. Laura Miele, EA's COO, expressed excitement over welcoming Marvel creators to enhance player experiences. The Iron Man game will showcase a unique storyline, reflecting the character’s complexity, with a veteran team led by Olivier Proulx, known for his work on Marvel’s Guardians of the Galaxy. EA reported approx. $7 billion in GAAP revenue in FY 2022.
Positive
Collaboration with Marvel to develop at least three action-adventure games.
First title in development is a single-player Iron Man game.
Strong leadership team with experience in Marvel titles.
Potential to enhance EA's brand portfolio with Marvel universe narratives.
Negative
None.
First Title In-Development is an Iron Man Game out of Motive Studios
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today announced it is collaborating with Marvel on a long-term deal to develop at least three new action adventure games that will be available for consoles and PC. Each of these games will be their own original story set in the Marvel universe with the first title in-development being a single player, third person, action-adventure Iron Man game coming out of Motive Studios.
EA and Marvel Entertainment Announce a Multi-Title Collaboration to Make Action Adventure Games (Graphic: Electronic Arts)
“We have been long-time fans of Marvel and their impressive leadership, so this is a remarkable moment for our developers as well as our players and fans,” said Laura Miele, COO at EA. “We look forward to welcoming Marvel into the EA family of creators and know this collaboration will produce exceptional experiences for our players. We can’t wait to see players' reactions when they suit up as Iron Man and do the extraordinary things this Super Hero is known for.”
“At Marvel, we strive to find best-in-class teams who can take our characters on heroic journeys in ways they haven’t before and collaborating with Electronic Arts will help us achieve that,” said Jay Ong, Executive Vice President at Marvel Games. “We pride ourselves on being enthusiastic, creative collaborators with developers so they have the freedom to create something deeply unique and truly remarkable. The team at Motive is getting started on that with their Iron Man video game and we can’t wait for players to learn more in the far future.”
Developed in collaboration with Marvel, the Iron Man game will feature an original narrative that taps into the rich history of the character, channeling the complexity, charisma, and creative genius of Tony Stark, and enabling players to feel what it’s like to truly play as Iron Man. The team is being led by Olivier Proulx, who brings experience working on past Marvel titles like Marvel’s Guardians of the Galaxy, and is joined by a dedicated team of passionate industry veterans including Ian Frazier, Maëlenn Lumineau, and JF Poirier at the studio.
About Electronic Arts
Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1® . More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
