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NEW Fit Exchange by DXL + Military & First Responders Discount Offers New Savings for All Big + Tall Men

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DXL Group (DXLG), the Big + Tall men's clothing retailer, has launched two new cost-saving initiatives. The first, Fit Exchange by DXL, introduced in late February, allows customers to donate clothing at any of 250+ DXL Big + Tall or Casual Male XL locations in exchange for a 20% discount on in-store purchases. Donated items will be distributed locally to support community needs.

The second initiative, the DXL Heroes Discount, offers a 15% discount to active military personnel, veterans, first responders, healthcare workers, and teachers, available both in-store and online at DXL.com. This program is implemented in partnership with GOVX, the largest online marketplace serving military and first responders.

DXL Group (DXLG), il rivenditore di abbigliamento per uomini Big + Tall, ha lanciato due nuove iniziative per il risparmio. La prima, Fit Exchange by DXL, introdotta a fine febbraio, consente ai clienti di donare abbigliamento in uno dei 250+ punti vendita DXL Big + Tall o Casual Male XL in cambio di uno sconto del 20% sugli acquisti in negozio. Gli articoli donati saranno distribuiti localmente per supportare le esigenze della comunità.

La seconda iniziativa, DXL Heroes Discount, offre uno sconto del 15% al personale militare attivo, ai veterani, ai primi soccorritori, agli operatori sanitari e agli insegnanti, disponibile sia in negozio che online su DXL.com. Questo programma è realizzato in collaborazione con GOVX, il più grande marketplace online per il personale militare e i primi soccorritori.

DXL Group (DXLG), el minorista de ropa para hombres grandes y altos, ha lanzado dos nuevas iniciativas para el ahorro. La primera, Fit Exchange by DXL, introducida a finales de febrero, permite a los clientes donar ropa en cualquiera de las más de 250 ubicaciones de DXL Big + Tall o Casual Male XL a cambio de un 20% de descuento en compras en la tienda. Los artículos donados se distribuirán localmente para apoyar las necesidades de la comunidad.

La segunda iniciativa, DXL Heroes Discount, ofrece un 15% de descuento a personal militar activo, veteranos, primeros respondedores, trabajadores de la salud y maestros, disponible tanto en la tienda como en línea en DXL.com. Este programa se implementa en asociación con GOVX, el mayor mercado en línea que atiende a personal militar y primeros respondedores.

DXL Group (DXLG), 대형 남성 의류 소매업체,는 두 가지 새로운 비용 절감 이니셔티브를 시작했습니다. 첫 번째는 Fit Exchange by DXL으로, 2월 말에 도입되어 고객이 250개 이상의 DXL Big + Tall 또는 Casual Male XL 매장에서 의류를 기부하고 매장 구매 시 20% 할인을 받을 수 있게 합니다. 기부된 물품은 지역 사회의 필요를 지원하기 위해 지역적으로 배포됩니다.

두 번째 이니셔티브인 DXL Heroes Discount는 현역 군인, 재향 군인, 응급 구조원, 의료 종사자 및 교사에게 15% 할인을 제공하며, DXL.com에서 매장 및 온라인 모두에서 이용할 수 있습니다. 이 프로그램은 군인 및 응급 구조원을 지원하는 최대 온라인 마켓플레이스인 GOVX와 협력하여 시행됩니다.

DXL Group (DXLG), le détaillant de vêtements pour hommes grands et grands, a lancé deux nouvelles initiatives d'économie. La première, Fit Exchange by DXL, introduite fin février, permet aux clients de faire don de vêtements dans l'un des plus de 250 magasins DXL Big + Tall ou Casual Male XL en échange d'une sur les achats en magasin. Les articles donnés seront distribués localement pour soutenir les besoins de la communauté.

La deuxième initiative, le DXL Heroes Discount, offre une remise de 15% au personnel militaire actif, aux vétérans, aux premiers intervenants, aux travailleurs de la santé et aux enseignants, disponible à la fois en magasin et en ligne sur DXL.com. Ce programme est mis en œuvre en partenariat avec GOVX, le plus grand marché en ligne servant les militaires et les premiers intervenants.

DXL Group (DXLG), der Einzelhändler für große und lange Herrenbekleidung, hat zwei neue kostensparende Initiativen gestartet. Die erste, Fit Exchange by DXL, wurde Ende Februar eingeführt und ermöglicht es Kunden, Kleidung in einem der über 250 DXL Big + Tall oder Casual Male XL Standorte zu spenden und im Gegenzug einen 20% Rabatt auf Einkäufe im Geschäft zu erhalten. Die gespendeten Artikel werden lokal verteilt, um die Bedürfnisse der Gemeinschaft zu unterstützen.

Die zweite Initiative, der DXL Heroes Discount, bietet aktiven Militärangehörigen, Veteranen, Ersthelfern, Gesundheitsdienstleistern und Lehrern einen 15% Rabatt, der sowohl im Geschäft als auch online auf DXL.com erhältlich ist. Dieses Programm wird in Partnerschaft mit GOVX umgesetzt, dem größten Online-Marktplatz für Militärs und Ersthelfer.

Positive
  • Introduction of two new discount programs potentially driving store traffic and sales
  • Partnership with GOVX expanding market reach
  • Implementation of clothing donation program enhancing brand image and community engagement
Negative
  • Offering multiple discounts (15-20%) may impact profit margins

CANTON, Mass., April 2, 2025 /PRNewswire/ -- Destination XL Group, Inc. (Nasdaq: DXLG), the leading integrated-commerce retailer specializing in Big + Tall men's clothing and shoes, is proud to announce two new cost-saving initiatives designed to bring a heightened level of exceptional value and recognition to its guests – our newly announced Fit Exchange by DXL program and a program supporting those who serve us all.

In late February, Fit Exchange by DXL launched, offering customers an easy way to donate clothing and refresh their wardrobe, while giving back. Customers can bring in clothing that no longer fits them to any of the 250+ DXL Big + Tall or Casual Male XL locations and receive 20% off their in-store purchase of new, better-fitting styles. All donated items will be distributed locally, supporting those in need within the community.

"At DXL, we believe every man deserves clothing that fits perfectly, so he can look good and feel good." said Harvey Kanter, President and Chief Executive Officer of DXL. "That said, we are dedicated to continuing to find ways to provide value at a time when customers are really looking for it."  

The next exciting announcement is the introduction of the DXL Heroes Discount. This exclusive 15% discount is available to active military personnel, veterans, first responders, healthcare workers, and teachers – both in-store at DXL Big + Tall and Casual Male XL locations, as well as online at DXL.com.

As a token of appreciation for their dedication, this program helps these everyday heroes refresh their wardrobes with great-looking styles that fit comfortably. By teaming up with GOVX, the largest online marketplace dedicated to serving those who serve, DXL will be added to a list of respected retailers offering such discounts.

"These new initiatives are about more than just savings – they're about empowering our guests to step into the styles they love and to wear what they want," Kanter went on to say. "Whether it's through our Fit Exchange by DXL program or exclusive discount honoring heroes, we're here to ensure every man can find the perfect fit and embrace his unique style."

About Destination XL Group
Destination XL Group, Inc. is the leading retailer of Men's Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout the United States, an e-commerce website, DXL.com, and mobile app, which offer a multi-channel solution similar to the DXL store experience with the most extensive selection of online products available anywhere for Big + Tall men. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the Nasdaq Global Market under the symbol "DXLG." For more information, please visit the Company's investor relations website: https://investor.dxl.com.

Related Links
http://www.DXL.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/new-fit-exchange-by-dxl--military--first-responders-discount-offers-new-savings-for-all-big--tall-men-302417324.html

SOURCE Destination XL Group, Inc.

FAQ

What discount does DXL's new Fit Exchange program offer DXLG customers?

The Fit Exchange by DXL program offers customers a 20% discount on in-store purchases when they donate clothing that no longer fits at any DXL or Casual Male XL location.

How much is the DXL Heroes Discount for military and first responders?

The DXL Heroes Discount offers a 15% discount to active military, veterans, first responders, healthcare workers, and teachers, both in-store and online.

Where can customers donate clothes through DXLG's Fit Exchange program?

Customers can donate clothes at any of the 250+ DXL Big + Tall or Casual Male XL retail locations.

What happens to clothes donated through DXL's Fit Exchange program?

All donated clothing items are distributed locally to support those in need within the community.
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