Destination XL Group Expands With Bluecore to Consolidate Technology, Scale Personalization and Increase Customer Movement
Destination XL Group (NASDAQ: DXLG), the leading retailer of Big + Tall men's clothing, has expanded its partnership with Bluecore, a retail shopper identification and customer movement technology platform. The partnership aims to consolidate multiple marketing technologies into a single platform for better customer identification, audience building, and campaign management.
Through this collaboration, DXL will enhance personalization at scale by managing and predicting customer behaviors across its nearly 300 retail stores and digital channels. The platform enables DXL to identify anonymous shoppers, respond to customer signals through automated messaging, and create specific activations at the product SKU level. According to Jim Reath, DXL's Chief Marketing Officer, this integration provides a holistic view of customers' preferences and shopping behaviors, creating a seamless personalized shopping experience across all channels.
Destination XL Group (NASDAQ: DXLG), il principale rivenditore di abbigliamento per uomini di taglia grande e alta, ha ampliato la sua partnership con Bluecore, una piattaforma tecnologica per l'identificazione dei clienti e il monitoraggio degli spostamenti dei consumatori. L'obiettivo della partnership è consolidare diverse tecnologie di marketing in un'unica piattaforma per migliorare l'identificazione dei clienti, la costruzione del pubblico e la gestione delle campagne.
Attraverso questa collaborazione, DXL migliorerà la personalizzazione su larga scala gestendo e prevedendo i comportamenti dei clienti nei suoi quasi 300 negozi al dettaglio e nei canali digitali. La piattaforma consente a DXL di identificare i consumatori anonimi, rispondere ai segnali dei clienti tramite messaggi automatizzati e creare attivazioni specifiche a livello di SKU di prodotto. Secondo Jim Reath, Chief Marketing Officer di DXL, questa integrazione fornisce una visione olistica delle preferenze e dei comportamenti di acquisto dei clienti, creando un'esperienza di shopping personalizzata senza soluzione di continuità su tutti i canali.
Destination XL Group (NASDAQ: DXLG), el minorista líder en ropa para hombres de tallas grandes y altas, ha ampliado su asociación con Bluecore, una plataforma de tecnología para la identificación de compradores y el seguimiento del movimiento de clientes. El objetivo de la asociación es consolidar múltiples tecnologías de marketing en una única plataforma para mejorar la identificación del cliente, la creación de audiencias y la gestión de campañas.
A través de esta colaboración, DXL mejorará la personalización a gran escala gestionando y prediciendo el comportamiento de los clientes en sus casi 300 tiendas minoristas y canales digitales. La plataforma permite a DXL identificar compradores anónimos, responder a las señales de los clientes mediante mensajes automatizados y crear activaciones específicas a nivel de SKU del producto. Según Jim Reath, Director de Marketing de DXL, esta integración proporciona una visión integral de las preferencias y comportamientos de compra de los clientes, creando una experiencia de compra personalizada sin interrupciones en todos los canales.
Destination XL Group (NASDAQ: DXLG), 키 큰 남성을 위한 의류를 전문으로 하는 소매업체가 Bluecore와의 파트너십을 확대했습니다. 이 파트너십의 목표는 고객 식별, 청중 구축 및 캠페인 관리의 향상을 위해 여러 마케팅 기술을 단일 플랫폼으로 통합하는 것입니다.
이번 협력을 통해 DXL은 거의 300개의 소매점과 디지털 채널 전반에 걸쳐 고객 행동을 관리하고 예측하여 대규모 개인화를 강화할 것입니다. 이 플랫폼은 DXL이 익명의 쇼핑객을 식별하고, 자동화된 메시지를 통해 고객 신호에 반응하며, 제품 SKU 수준에서 특정 활성화를 생성할 수 있도록 합니다. DXL의 최고 마케팅 책임자 Jim Reath에 따르면, 이러한 통합은 고객의 선호도와 쇼핑 행동에 대한 전체적인 시각을 제공하여 모든 채널에서 매끄러운 개인화된 쇼핑 경험을 만듭니다.
Destination XL Group (NASDAQ: DXLG), le principal détaillant de vêtements pour hommes grandes tailles, a élargi son partenariat avec Bluecore, une plateforme technologique d'identification des consommateurs et de suivi des mouvements de clientèle. L'objectif de ce partenariat est de consolider plusieurs technologies marketing en une seule plateforme pour améliorer l'identification des clients, la création d'audiences et la gestion des campagnes.
Grâce à cette collaboration, DXL améliorera la personnalisation à grande échelle en gérant et en prédisant les comportements des clients dans ses près de 300 points de vente et canaux numériques. La plateforme permet à DXL d'identifier les acheteurs anonymes, de répondre aux signaux des clients via des messages automatisés, et de créer des activations spécifiques au niveau des SKU de produit. Selon Jim Reath, directeur marketing de DXL, cette intégration offre une vue d'ensemble des préférences et des comportements d'achat des clients, créant ainsi une expérience d'achat personnalisée et fluide sur tous les canaux.
Destination XL Group (NASDAQ: DXLG), der führende Einzelhändler für große und tall Herrenbekleidung, hat seine Partnerschaft mit Bluecore, einer Plattform zur Identifizierung von Einzelhandelskunden und zum Tracking von Kundenbewegungen, ausgeweitet. Ziel der Partnerschaft ist es, mehrere Marketingtechnologien in einer einzigen Plattform zu konsolidieren, um die Kundenidentifikation, den Aufbau von Zielgruppen und das Kampagnenmanagement zu verbessern.
Durch diese Zusammenarbeit wird DXL die Personalisierung in großem Maßstab verbessern, indem es das Kundenverhalten in nahezu 300 Einzelhandelsgeschäften und digitalen Kanälen verwaltet und vorhersagt. Die Plattform ermöglicht es DXL, anonymisierte Käufer zu identifizieren, auf Kundensignale durch automatisierte Nachrichten zu reagieren und spezifische Aktivierungen auf SKU-Produktebene zu erstellen. Laut Jim Reath, Chief Marketing Officer von DXL, bietet diese Integration einen ganzheitlichen Blick auf die Vorlieben und das Einkaufsverhalten der Kunden und schafft ein nahtloses, personalisiertes Einkaufserlebnis über alle Kanäle hinweg.
- Consolidation of multiple marketing technologies into a single platform, potentially reducing operational costs
- Enhanced ability to identify and track customer behavior across both online and offline channels
- Improved personalization capabilities at scale
- Integration of customer data management across nearly 300 retail locations and digital platforms
- None.
Insights
This strategic partnership represents a significant operational optimization for DXL, addressing several critical business challenges. The consolidation of marketing technologies under Bluecore should generate substantial cost efficiencies by eliminating redundant systems - a important move given that retailers typically utilize only
The implementation of Bluecore's platform offers three key revenue drivers:
- Enhanced Customer Identification: By improving the ability to identify and track both anonymous and known customers across channels, DXL can significantly reduce customer acquisition costs and improve marketing ROI
- Personalization at Scale: The ability to automate personalized messaging at the SKU level allows for more precise targeting, particularly valuable in the specialized Big + Tall market where fit and style preferences are crucial
- Omnichannel Integration: Connecting online and offline customer data enables more effective cross-channel marketing, potentially increasing customer lifetime value through better engagement
Industry data suggests that successful marketing technology consolidation can reduce operational costs by
The partnership's timing is particularly strategic as retailers face increasing pressure to optimize technology investments while delivering personalized experiences. The integration of Bluecore's recently acquired AI Shopping Assistant technology could further enhance DXL's competitive position by providing conversational commerce capabilities across all digital touchpoints.
DXL Partners with Retail Technology to Attract New Customers, Increase Repeat Purchases and Re-Engage Lapsed Buyers through Combined Customer Data and Marketing Campaign Management
Retailers across all categories have made significant investments in multiple point solutions in recent years as a means for increasing revenue generation, but for many, the result has been increased costs and a lack of clarity on incremental revenue. It’s also created an influx of solutions for retailers to manage. According to Gartner, many marketers are not even using their technology stack to its full extent–only utilizing
It’s against this background that DXL partnered with Bluecore to consolidate marketing capabilities that they previously had spread across multiple technologies, including identification, customer data management, audience building and segmentation, campaign management and media integration. With Bluecore, DXL now has a single platform to manage and predict customer behaviors and rapidly experiment its marketing against customer-specific metrics, like first-time buyer conversion rate, average order value (AOV) and purchase frequency. This allows the retailer to discover the most impactful ways to drive profitable growth and reach shoppers with relevant campaigns in real-time.
DXL operates nearly 300 DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores across
“As an omnichannel retailer, it’s critical that we understand what every customer needs to support their shopping and buying journeys and it's now through Bluecore that we have a single, holistic view into our customers’ individual preferences and shopping behaviors,” said Jim Reath, Chief Marketing Officer at DXL. “Our digital marketing through Bluecore is bringing our offline and online channels together to create a seamless personalized shopper experience in partnership with our Digital and Technology teams. Beyond the technology itself, Bluecore has proven to be a strategic partner who is always looking out for our business and acts as an extension of our marketing team.”
Working with Bluecore, DXL can identify anonymous shoppers and known customers who are not logged into the brand's website and respond to shopper and customer signals through automated, personalized messaging on its site, app, in-store and other touchpoints. The retail technology platform enables DXL to create specific activations at the product SKU level, clothing size and other product data attributes so that the retailer can speak directly to their range of different shoppers. Bluecore does this through its patented approach to combining customer and product data and expansive set of retail-specific AI models.
“DXL is highly attuned to its customers' shopping needs and has long led a customer-first strategy, understanding that focusing on customers, rather than channels, which is what will ultimately drive growth,” said Jason Grunberg, CMO at Bluecore. “By bringing together the capabilities of multiple marketing technologies onto Bluecore, DXL can accelerate revenue generation while protecting margin without over delivering communications to customers.”
This news follows Bluecore’s recent acquisition of AI Shopping Assistant alby, which will enable retailers like DXL to make ecommerce sites, email campaigns, SMS and mobile apps conversational by anticipating and answering shoppers’ questions about their products–enhancing the entire online experience.
About Destination XL Group:
Destination XL Group, Inc. is the leading retailer of Men’s Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout
About Bluecore:
Bluecore’s retail shopper identification and customer movement technology quickly generates incremental revenue for enterprise brands by turning more anonymous shoppers into known customers, and repeatedly and efficiently moving them through the purchase funnel.
With transparent IDs and real-time product data built directly into campaign workflows, alongside point-and-click predictive models, retail marketers can bypass manual processes to trigger 100s of communications based on any signal and automate the content, offer, recommendation, timing of every email, mobile, site, and paid media message for each individual shopper.
More than 400 brands trust Bluecore to rapidly increase customer retention and drive profitable growth, including Tapestry, Express, NOBULL, Lenovo, Teleflora, Alo Yoga, and Lulu and
View source version on businesswire.com: https://www.businesswire.com/news/home/20250206223559/en/
Kieran Powell
kieran@channelvmedia.com
Source: Bluecore
FAQ
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