DXL BIG + TALL ADDS HAGGAR® AND DICKIES® BRANDS TO THEIR INCREASING CLOTHING ASSORTMENT
DXL Big + Tall (DXLG) has announced the addition of Haggar® and Dickies® brands to its Big + Tall clothing assortment, which now includes over 80 national brands. The Haggar collection features suit separates, sport coats, dress shirts, and ties, available in select stores and online. The Dickies collection, available exclusively on DXL.com, includes work shirts, T-shirts, pants, shorts, and outerwear.
CEO Harvey Kanter emphasized the strategic move's focus on providing value options while expanding brand offerings to meet customer needs. The Haggar launch is timed to coincide with graduation and wedding seasons, offering affordable tailored clothing options for these occasions.
DXL Big + Tall (DXLG) ha annunciato l'inserimento dei marchi Haggar® e Dickies® nella sua gamma di abbigliamento Big + Tall, che ora comprende oltre 80 marchi nazionali. La collezione Haggar propone completi separati, giacche sportive, camicie eleganti e cravatte, disponibili in alcuni negozi e online. La collezione Dickies, disponibile esclusivamente su DXL.com, include camicie da lavoro, t-shirt, pantaloni, pantaloncini e capispalla.
Il CEO Harvey Kanter ha sottolineato che questa mossa strategica punta a offrire opzioni di valore ampliando l'offerta di marchi per soddisfare le esigenze dei clienti. Il lancio di Haggar è programmato per coincidere con le stagioni di lauree e matrimoni, proponendo soluzioni sartoriali accessibili per queste occasioni.
DXL Big + Tall (DXLG) ha anunciado la incorporación de las marcas Haggar® y Dickies® a su surtido de ropa Big + Tall, que ahora incluye más de 80 marcas nacionales. La colección Haggar ofrece trajes por separado, chaquetas sport, camisas formales y corbatas, disponibles en tiendas selectas y en línea. La colección Dickies, disponible exclusivamente en DXL.com, incluye camisas de trabajo, camisetas, pantalones, shorts y ropa de abrigo.
El CEO Harvey Kanter destacó que esta estrategia se centra en ofrecer opciones de valor mientras amplía la oferta de marcas para satisfacer las necesidades de los clientes. El lanzamiento de Haggar coincide con las temporadas de graduaciones y bodas, ofreciendo opciones de ropa a medida asequibles para estas ocasiones.
DXL Big + Tall (DXLG)는 빅 + 톨 의류 라인에 Haggar® 및 Dickies® 브랜드를 추가했다고 발표했으며, 현재 80개 이상의 국내 브랜드를 포함하고 있습니다. Haggar 컬렉션은 수트 세퍼레이트, 스포츠 코트, 드레스 셔츠, 넥타이를 포함하며 일부 매장과 온라인에서 구매할 수 있습니다. Dickies 컬렉션은 DXL.com에서만 독점 판매되며 작업용 셔츠, 티셔츠, 바지, 반바지, 아우터웨어로 구성되어 있습니다.
CEO 하비 캔터는 이번 전략적 결정이 고객의 요구를 충족시키기 위해 브랜드 선택을 확대하면서 가성비 좋은 옵션을 제공하는 데 중점을 두고 있다고 강조했습니다. Haggar 출시 시기는 졸업 및 결혼 시즌에 맞춰져 있어 이들 행사에 적합한 합리적인 맞춤형 의류를 제공합니다.
DXL Big + Tall (DXLG) a annoncé l'ajout des marques Haggar® et Dickies® à sa gamme de vêtements Big + Tall, qui compte désormais plus de 80 marques nationales. La collection Haggar propose des costumes séparés, des vestes sport, des chemises habillées et des cravates, disponibles dans certains magasins et en ligne. La collection Dickies, disponible exclusivement sur DXL.com, comprend des chemises de travail, des t-shirts, des pantalons, des shorts et des vêtements d'extérieur.
Le PDG Harvey Kanter a souligné que cette décision stratégique vise à offrir des options économiques tout en élargissant l'offre de marques pour répondre aux besoins des clients. Le lancement de Haggar est prévu pour coïncider avec les saisons des remises de diplômes et des mariages, proposant des vêtements sur mesure abordables pour ces occasions.
DXL Big + Tall (DXLG) hat die Aufnahme der Marken Haggar® und Dickies® in sein Big + Tall Bekleidungssortiment bekannt gegeben, das nun über 80 nationale Marken umfasst. Die Haggar-Kollektion umfasst Anzugteile, Sportjacken, Hemden und Krawatten und ist in ausgewählten Geschäften sowie online erhältlich. Die Dickies-Kollektion, exklusiv auf DXL.com verfügbar, beinhaltet Arbeitshemden, T-Shirts, Hosen, Shorts und Oberbekleidung.
CEO Harvey Kanter betonte, dass dieser strategische Schritt darauf abzielt, wertorientierte Optionen zu bieten und gleichzeitig das Markenangebot zu erweitern, um den Kundenbedürfnissen gerecht zu werden. Die Einführung von Haggar ist zeitlich auf die Abschluss- und Hochzeitssaison abgestimmt und bietet erschwingliche maßgeschneiderte Kleidung für diese Anlässe.
- Expansion of product portfolio with two well-known national brands
- Strategic timing of Haggar launch coinciding with graduation and wedding seasons
- Enhanced value offerings through affordable pricing
- Increased online exclusive offerings through Dickies collection
- None.
Insights
DXL's addition of Haggar and Dickies strengthens their big and tall assortment, strategically addressing both formal and workwear needs with well-established value brands.
DXL's strategic addition of Haggar and Dickies to their existing 80+ brand portfolio represents a calculated expansion that addresses multiple customer segments within their specialized big and tall market. The timing of the Haggar launch appears particularly astute, coinciding with the spring/summer formal event season when demand for dresswear typically peaks.
The contrasting distribution strategies for these brands reveal DXL's nuanced approach to inventory management. Positioning Haggar in select physical stores plus online suggests higher confidence in immediate customer demand for these dressier offerings, while the online-only availability of Dickies indicates a more controlled rollout approach for their workwear collection.
The repeated emphasis on "value" throughout the announcement is particularly noteworthy. With CEO Harvey Kanter specifically mentioning "value" three times, DXL appears to be responding to heightened price sensitivity among consumers in the current economic environment while still maintaining their brand-focused differentiation strategy.
This dual-brand addition strengthens DXL's competitive moat in the specialized big and tall segment by simultaneously addressing both formal occasion needs (Haggar) and practical workwear requirements (Dickies). This comprehensive approach helps DXL retain customers across multiple purchase occasions rather than losing them to general retailers with limited big and tall selections.
While these additions represent positive strategic execution rather than a transformative pivot, they demonstrate DXL's commitment to their established playbook of offering both recognized national brands and private label options specifically tailored to their niche customer base. The announcement reinforces their positioning as the destination authority in big and tall menswear across diverse style categories and price points.
"This latest launch reflects our unwavering dedication to providing unmatched value options, while continuing to introduce the brands that matter most and align with the lifestyle of Big + Tall men," said Harvey Kanter, President and CEO of DXL.
First, DXL's extensive collection of Haggar dresswear includes suit separates, top-selling sport coats, dress shirts and ties. Each made with meticulous craftmanship, unique comfort features,
and the perfect Big + Tall fit. The offering gives Big + Tall guys an exceptional value for tailored clothing and is offered in select stores and on DXL.com.
"At DXL, we believe every man deserves clothes that fit perfectly, helping him look and feel his very best," Kanter said. "We're launching these classic styles from Haggar at just the right time, as customers prepare for graduations, weddings, and other celebrations this season. And with affordable pricing, we're proud to offer both style and value when it matters most."
DXL is also adding the classic workwear brand Dickies to its increasing list of top-quality, casual styles. This collection includes stylish, durable work shirts, T-shirts, pants and shorts, as well as outerwear, and is available exclusively online at DXL.com.
"These new brand additions are about more than just offering a larger selection – they're about empowering our guests to step into the styles they love and wear what they want," Kanter went on to say. "Whether it's through well-known designers and brands we carry in Big + Tall sizes or through our exclusive private label offerings, we're here to ensure every man can find the perfect fit and embrace his unique style, at a moment when value is more important than ever."
About Destination XL Group
Destination XL Group, Inc. is the leading retailer of Men's Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout
Related Links
http://www.DXL.com
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SOURCE Destination XL Group, Inc.
FAQ
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